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Wima NFC Touchatag Contactless Payment Accor Case Study


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This presentation was given at Wima NFC conference 2009 and gives an overview on touchatag and its application for contactless payment. It zooms in on the Accor services case study

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Wima NFC Touchatag Contactless Payment Accor Case Study

  1. 1. Touchatag™ Enabling contactless applications Case study: Accor Services Pilot Anthony Belpaire GM, touchatag™, an Alcatel-Lucent Venture [email_address] twitter: @touchatag
  2. 2. We all agree on this vision… NFC as Swiss knife % | touchatag ™ | March 2009 <ul><li>web </li></ul><ul><li>access </li></ul><ul><li>payment </li></ul><ul><li>loyalty </li></ul><ul><li>communication </li></ul><ul><li>couponing </li></ul><ul><li>advertising </li></ul><ul><li>transport </li></ul><ul><li>Where are the applications? </li></ul><ul><li>Where are the NFC phones? </li></ul>BUT
  3. 3. One contactless tag, many applications | touchatag ™ | March 2009 <ul><li>web </li></ul><ul><li>access </li></ul><ul><li>payment </li></ul><ul><li>loyalty </li></ul><ul><li>transport </li></ul><ul><li>communication </li></ul><ul><li>couponing </li></ul><ul><li>advertising </li></ul>PC access (partnership) Alcatel-Lucent Omnitouch MyTeamwork Touchatag email server Touchatag SMS server Alcatel-Lucent Advertising selection service Pre-paid Post-paid Facebook & Twitter through Touchatag Alcatel-Lucent rating engine % <ul><li>catalogue of own and 3rd party applications </li></ul><ul><li>NFC stickers and handhelds </li></ul>
  4. 4. Touchatag Offering: solving the pain points | touchatag ™ | March 2009 Loyalty Couponing MyTeamwork Interactive advertising Payment SMS Time-registration Voicecall 8610 ICC Vouchers API Applications Catalogue Tags Readers <ul><li>eValue solution </li></ul><ul><li>Your solution </li></ul>Touchatag™ Application Correlation Server 5931 ADSS
  5. 5. Telecom operators & contactless payment | touchatag ™ | March 2009 NOW SOON <ul><li>SMS payments </li></ul><ul><li>NFC card payments, vouchers and fidelity </li></ul><ul><li>NFC phone payments, vouchers and fidelity </li></ul>
  6. 6. Case study Accor Services: contactless payment + many more <ul><li>Accor-Service: Leading provider of employee incentives </li></ul><ul><ul><ul><li>Lunch meal vouchers – Gift voucher – Eco vouchers </li></ul></ul></ul><ul><ul><ul><li># 30 Million beneficiaries (employees) under portfolio in 40 countries </li></ul></ul></ul><ul><ul><ul><li># 1 Mio affiliates (PoS) under portfolio in 40 countries </li></ul></ul></ul><ul><ul><li>Switch from paper to e-vouchers via contactless tag with payment application </li></ul></ul><ul><ul><ul><li>Time-savings and cost-saving for customer (employer) </li></ul></ul></ul><ul><ul><ul><li>Growth opportunity by new value added services </li></ul></ul></ul>
  7. 7. Accor Services contactless payment pilot extended <ul><li>Pilot in Antwerp and Namur, Belgium </li></ul><ul><ul><li>Since June 2008 </li></ul></ul><ul><ul><li>250 users </li></ul></ul><ul><ul><li>NFC stickers </li></ul></ul><ul><ul><li>5 retail outlets </li></ul></ul><ul><ul><li>Accor Services Electronic Meal Vouchers </li></ul></ul><ul><ul><li>Possibility to top-up SVA account </li></ul></ul> | touchatag ™ | March 2009 Extended with
  8. 8. Accor-Service Case Study future | touchatag ™ | March 2009 NFC <ul><li>Paper vouchers </li></ul>E-vouchers <ul><li>+ </li></ul>%
  9. 9. Enabling the long tail of contactless applications | touchatag ™ | March 2009 Contactless payment Loyalty services RFID enabled communication Time registration Rental services Collection management Smart objects <ul><li>before </li></ul><ul><li>with touchatag </li></ul><ul><li>RFID applications & services </li></ul><ul><li>BUT </li></ul><ul><li>Expensive </li></ul><ul><li>Closed </li></ul><ul><li>Vertical </li></ul><ul><li>Specialized </li></ul><ul><li>Complex </li></ul>For businesses & operators: One card – multiple applications For web developers: Creating contactless apps (API) For consumers: DIY Internet of Things