Anthony Belpaire,  GM touchatag, an Alcatel-Lucent Venture Internet of Things conference, Brussels, May 6 th , 2009 Connec...
<ul><li>Thousands of applications get an on-the-go accessiblity </li></ul><ul><ul><li>One touch information retrieval  </l...
Enabling the long tail of contactless applications  | touchatag ™ | March 2009   | touchatag ™ | March 2009  Contactless p...
The Touchatag kit: IoT for and by end-users  | touchatag ™ | March 2009  Web link wheel Opens URLs one after the other on ...
Social media example  | touchatag ™ | March 2009  My daddy rfid-enabled all of my toys and books so I can swipe them to tw...
Information retrieval  | touchatag ™ | March 2009  iPhone with recognition software Tagged bottle  of wine
Easy communication  | touchatag ™ | March 2009  NFC phone calls person on tagged picture
Touchatag Developer Network [TDN]  | touchatag ™ | March 2009  low treshold open identification service to create and prom...
TDN Example: VisAge  | touchatag ™ | March 2009  VisAge  Communication and information system for elderly and Alzheimer pa...
Example: Mobile workforce  | touchatag ™ | March 2009
We all agree on this vision… NFC as Swiss knife  | touchatag ™ | March 2009  %  | touchatag ™ | March 2009  <ul><li>web </...
One contactless tag, many applications  | touchatag ™ | March 2009   | touchatag ™ | March 2009  <ul><li>web </li></ul><ul...
Touchatag Offering  | touchatag ™ | March 2009   | touchatag ™ | March 2009  Loyalty Couponing MyTeamwork Interactive adve...
Business model <ul><li>Running the Application Correlation Server </li></ul><ul><li>subscription fees </li></ul><ul><ul><l...
Case study Accor Services: contactless payment + many more <ul><li>Accor-Service: Leading provider of employee incentives ...
Accor Services contactless payment pilot extended <ul><li>Pilot in Antwerp and Namur, Belgium </li></ul><ul><ul><li>Since ...
Accor-Service Case Study  | touchatag ™ | March 2009   | touchatag ™ | March 2009  NFC <ul><li>Paper vouchers </li></ul>E-...
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Touchatag On Internet Of Things And Contactless Applications using RFID and NFC technology

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touchatag, Alcatel-Lucent Venture presentation on the Internet of Things conference, May 7-8th, Brussels, Belgium

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  • Anthony belpaire Presentation en francais 3 objectives: temoignage pourquoi alu y crois, temoignage des qq applications ou IoT joue une role MAINTENANT, donner inspiration pour vie prof ou prive Alu venture: hight growth opportunities
  • Touchatag On Internet Of Things And Contactless Applications using RFID and NFC technology

    1. 1. Anthony Belpaire, GM touchatag, an Alcatel-Lucent Venture Internet of Things conference, Brussels, May 6 th , 2009 Connecting people with online applications via objects | touchatag ™ | March 2009 [email_address] http:// business.touchatag.com twitter: @touchatag
    2. 2. <ul><li>Thousands of applications get an on-the-go accessiblity </li></ul><ul><ul><li>One touch information retrieval </li></ul></ul><ul><ul><li>One touch registration of full-filled services </li></ul></ul><ul><ul><li>One touch trigger to launch an application </li></ul></ul> | touchatag ™ | May 2009 The Internet of Things will revolutionize our personal, social and professional spheres… <ul><li>Thousands of new applications as we cross 3000 objects a day </li></ul><ul><ul><li>Smart momuments, locations, posters,.. </li></ul></ul><ul><ul><li>Intelligent toys, books, merchandise </li></ul></ul><ul><ul><li>Interactive adds, displays,.. </li></ul></ul>Connecting People to online services through real-world objects <ul><ul><li>IoT makes objects smart </li></ul></ul><ul><li>IoT makes applications easy, fast and simple </li></ul>
    3. 3. Enabling the long tail of contactless applications | touchatag ™ | March 2009 | touchatag ™ | March 2009 Contactless payment Loyalty services RFID enabled communication Time registration Rental services Collection management Smart objects <ul><li>before </li></ul><ul><li>with touchatag </li></ul><ul><li>RFID applications & services </li></ul><ul><li>BUT </li></ul><ul><li>Expensive </li></ul><ul><li>Closed </li></ul><ul><li>Vertical </li></ul><ul><li>Specialized </li></ul><ul><li>Complex </li></ul>For businesses & operators: One card – multiple applications For web developers: Creating contactless apps (API) For consumers: DIY Internet of Things
    4. 4. The Touchatag kit: IoT for and by end-users | touchatag ™ | March 2009 Web link wheel Opens URLs one after the other on every touch Music player A paper cube that controls your PC’s music player Souvenir photo Opens up your favorite online photos and albums Example applications
    5. 5. Social media example | touchatag ™ | March 2009 My daddy rfid-enabled all of my toys and books so I can swipe them to tweet to the world what I am doing. We are using touchatag rfid tags. leela_ting I am currently reading I Love You Through and Through by Bernadette Shustak. [using touchatag rfid tags to tweet the book that I am reading] 2 minutes ago from touchatag <ul><li>Touchatag twitter app </li></ul>
    6. 6. Information retrieval | touchatag ™ | March 2009 iPhone with recognition software Tagged bottle of wine
    7. 7. Easy communication | touchatag ™ | March 2009 NFC phone calls person on tagged picture
    8. 8. Touchatag Developer Network [TDN] | touchatag ™ | March 2009 low treshold open identification service to create and promote your own projects API . Crowd Sourcing . Application Store of certified app . Prototype support
    9. 9. TDN Example: VisAge | touchatag ™ | March 2009 VisAge Communication and information system for elderly and Alzheimer patients. Easy access to the system
    10. 10. Example: Mobile workforce | touchatag ™ | March 2009
    11. 11. We all agree on this vision… NFC as Swiss knife | touchatag ™ | March 2009 % | touchatag ™ | March 2009 <ul><li>web </li></ul><ul><li>access </li></ul><ul><li>payment </li></ul><ul><li>loyalty </li></ul><ul><li>communication </li></ul><ul><li>couponing </li></ul><ul><li>advertising </li></ul><ul><li>transport </li></ul><ul><li>Where are the applications? </li></ul><ul><li>Where are the NFC phones? </li></ul>BUT
    12. 12. One contactless tag, many applications | touchatag ™ | March 2009 | touchatag ™ | March 2009 <ul><li>web </li></ul><ul><li>access </li></ul><ul><li>payment </li></ul><ul><li>loyalty </li></ul><ul><li>transport </li></ul><ul><li>communication </li></ul><ul><li>couponing </li></ul><ul><li>advertising </li></ul>PC access (partnership) Alcatel-Lucent Omnitouch MyTeamwork Touchatag email server Touchatag SMS server Alcatel-Lucent Advertising selection service Pre-paid Post-paid Facebook & Twitter through Touchatag Alcatel-Lucent rating engine % <ul><li>catalogue of own and 3rd party applications </li></ul><ul><li>NFC stickers and handhelds </li></ul>
    13. 13. Touchatag Offering | touchatag ™ | March 2009 | touchatag ™ | March 2009 Loyalty Couponing MyTeamwork Interactive advertising Payment SMS Time-registration Voicecall 8610 ICC Vouchers API Applications Catalogue Tags Readers <ul><li>eValue solution </li></ul><ul><li>Your solution </li></ul>Touchatag™ Application Correlation Server 5931 ADSS
    14. 14. Business model <ul><li>Running the Application Correlation Server </li></ul><ul><li>subscription fees </li></ul><ul><ul><li>free for consumers and application developers in prototype phase </li></ul></ul><ul><li>Whole Saler </li></ul><ul><ul><li>Existing Card Service providers to provide auxiliary services </li></ul></ul><ul><ul><li>MNO to bundle Applications with NFC Devices </li></ul></ul><ul><li>Certification fees of readers/tags </li></ul> | touchatag ™ | March 2009
    15. 15. Case study Accor Services: contactless payment + many more <ul><li>Accor-Service: Leading provider of employee incentives </li></ul><ul><ul><ul><li>Lunch meal vouchers – Gift voucher – Eco vouchers </li></ul></ul></ul><ul><ul><ul><li># 30 Million beneficiaries (employees) under portfolio in 40 countries </li></ul></ul></ul><ul><ul><ul><li># 1 Mio affiliates (PoS) under portfolio in 40 countries </li></ul></ul></ul><ul><ul><li>Switch from paper to e-vouchers via contactless tag with payment application </li></ul></ul><ul><ul><ul><li>Time-savings and cost-saving for customer (employer) </li></ul></ul></ul><ul><ul><ul><li>Growth opportunity by new value added services </li></ul></ul></ul>
    16. 16. Accor Services contactless payment pilot extended <ul><li>Pilot in Antwerp and Namur, Belgium </li></ul><ul><ul><li>Since June 2008 </li></ul></ul><ul><ul><li>250 users </li></ul></ul><ul><ul><li>NFC stickers </li></ul></ul><ul><ul><li>5 retail outlets </li></ul></ul><ul><ul><li>Accor Services Electronic Meal Vouchers </li></ul></ul><ul><ul><li>Possibility to top-up SVA account </li></ul></ul> | touchatag ™ | March 2009 | touchatag ™ | March 2009 Extended with
    17. 17. Accor-Service Case Study | touchatag ™ | March 2009 | touchatag ™ | March 2009 NFC <ul><li>Paper vouchers </li></ul>E-vouchers <ul><li>+ </li></ul>future %

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