Whether literarily or metaphorically, there is no aspect of product design that is not reflected in motorcycles. Motorcycles are metal, rubber, plastic and fuel. They are shape, color, brand and performance. Motorcycles are all of these—and much more. They are intimate experiences for riders and their communities. They are experiences where the rider and the bicycle become one during the ride. They are experiences that begin on the road and continue after the rider is off the road. In this presentation, we will explore the design principles that make motorcycles the intense experiences they are. We will look at the relationships riders form with their motorcycles, how they interact with them, and how experience design is manifested in the form of motorcycles revealing what lessons can be learned about the design of other products.