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Facebook & instagram ads explained

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• Increase your conversion online

• Reach more customers

• Understand the power of Facebook Ads.

You don’t know what Facebook Ads is? Do you think Facebook Ads are not for you? That your customers are not reachable via this channel? With over 1.7 billion users, are you really sure your customers are not on Facebook?

Combining the power of Facebook Ads with the insights from Facebook Pixel help you to reach more clients, to increase your conversion and to target and retarget more efficiently your customer’s segments. In this presentation, you will learn what are Facebook Ads and Instagram Ads, what are the options and their benefits, how to implement efficiently Facebook Pixel and how to use it insights to retarget potential customers. You will also discover how you can mix acquisitions from other channels with Facebook Ads to retarget more efficiently your audience.

Published in: Marketing
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Facebook & instagram ads explained

  1. 1. MEETUP HOSTED BY
  2. 2. FACEBOOK & INSTAGRAM ADS EXPLAINED MADTech Belgium Meetup - 4 October 2016
  3. 3. I, ME AND MYSELF JEAN-CHRISTOPHE CUVELIER ▸ Creator of Pictawall software ▸ Founder of MAD Kings agency ▸ 16 years in the development industry ▸ 10 years in marketing and communication industry “The most important thing about life is the journey until the end”
  4. 4. WHY FACEBOOK ADS?
  5. 5. SOME STATS • 1.7 Billion users on Facebook • 500 Million users on Instagram • 1 Billion messages each month on Messenger • Average time per day on social networks: 1h10 • Digital time spent on mobile: 57% • CTR: 0,8% • CPC: 0,64$ • CPM: 3,85$ • CPI: 3,85$
  6. 6. STEPS TO CREATE FACEBOOK AND INSTAGRAM ADS ▸ Define your objective ▸ Create your audience ▸ Configure the placement ▸ Decide your budget & schedule ▸ Choose the format
  7. 7. DEFINE YOUR OBJECTIVE
  8. 8. CREATE YOUR AUDIENCE ▸ Custom Audience ▸ Database ▸ Website traffic ▸ App activity ▸ Engagement ▸ Lookalike Audience ▸ Saved Audience
  9. 9. SAVED AUDIENCE ▸ Classic ▸ Location ▸ Age ▸ Gender ▸ Language ▸ Connection ▸ Facebook Page ▸ Apps ▸ Events ▸ Detailed targeting ▸ Demographic ▸ Interest ▸ Behaviours Tips: Use Facebook Audience Insights to explore data https://www.facebook.com/ads/audience_insights
  10. 10. CONFIGURE THE PLACEMENT ▸ Automatic ▸ Custom ▸ Devices (mobile / desktop) ▸ Facebook ▸ Feed ▸ Right Column ▸ Instagram ▸ Audience Network
  11. 11. DECIDE YOUR BUDGET & SCHEDULE ▸ Budget ▸ Daily ▸ Lifetime ▸ Schedule ▸ Continuously ▸ Define start and end date
  12. 12. CHOOSE THE FORMAT ▸ Carousel ▸ Image ▸ Video ▸ Lead Generation ▸ Canvas
  13. 13. CAROUSEL FACEBOOK & INSTAGRAM ADS
  14. 14. IMAGE FACEBOOK & INSTAGRAM ADS
  15. 15. VIDEO FACEBOOK & INSTAGRAM ADS
  16. 16. LEAD GENERATION FACEBOOK & INSTAGRAM ADS
  17. 17. CANVAS FACEBOOK & INSTAGRAM ADS
  18. 18. MEASUREMENTS AND INSIGHTS
  19. 19. FACEBOOK PIXEL WHY AND HOW
  20. 20. FACEBOOK PIXEL INSTALLATION CODE
  21. 21. FACEBOOK PIXEL
  22. 22. RETARGETING
  23. 23. MIXING CHANNELS
  24. 24. MYTHS 1. Facebook Ads are just for branding 2. Most Facebook Ad clicks are fake 3. Facebook Ads are not a good way to promote B2B 4. Facebook is purposely reducing organic reach to force user to advertise 5. CPC is the best way to bid 6. Advertising in the Right Column is useless 7. There’s no harm in buying Fake Facebook Likes 8. Instagram Ads Cost Too Much 9. Facebook Ads only work for remarking campaigns 10. Likes don’t matter 11. Facebook Ads is dead 12. I can put all the text I want in images https://adespresso.com/academy/blog/7-facebook-advertising-myths-debunked/
  25. 25. FACEBOOK ANALYTICS FOR APPS UPCOMING https://analytics.facebook.com/
  26. 26. DEMO TIME
  27. 27. THANK YOU ALL! Jean-Christophe Cuvelier jcc@madkings.com

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