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Measuring the Impact of Wikipedia Against Other Site Visitors  Of the 9,600 visits to this example site, Google Analytics ...
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ToTheWeb Wikipedia Results from Google Analytics

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ToTheWeb Wikipedia Results from Google Analytics

  1. 1. Measuring the Impact of Wikipedia Against Other Site Visitors Of the 9,600 visits to this example site, Google Analytics indicates: 1. Wikipedia visitors viewed 19.5% more pages than the site average 2. Wikipedia visitors stayed on the site 23.4% longer than the site average. 3. Wikipedia drove more new visits than the site average. 4. Visitors from Wikipedia had a 49.7% lower bounce rate than this site’s average. 1 2 3 1 4 The text in green indicates the comparison of this one visit metric compared to the Site’s average.

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