1. Chargebee.com Understanding CAC and it’s Relevance in Your SaaS Company
Creating a Culture of Customer Success
a Culture of
Lindsay White, Swipely
Why is Getting Culture
Right so Important?
Customer Success is an ambiguous term at
best, and must be cleary defined in every
The mission of your team, and the culture
you define, are only as good as the people
you hire to carry out your vision.
Who makes up the team is just as important
as the job they do – great people equal
Great Teams equal Great Success
The best team members know how to
Simplify: helping customers understand a
product often means breaking down complex
concepts to simple terms.
Their Attention to Detail is real.
They Advocate effectively: advocating means
getting other parts of the company to take
action on behalf of the customer, even when
they're busy with other things.
They possess Technical Aptitude.
The Impact of Great
Everyone is in Sales
The art of the re-sell
Educate. Evangelize. Enable.
CAC Decreased by maximizing LTV1
Show me the money!
Don’t Forget to Celebrate Success…Great
Culture will Follow
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