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Jaime Cervantes Covarrubias by Paulina Alcantara

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Biography of Jaime Cervantes Covarrubias as a leader in all parts of life, written by Wharton MBA student for a course on leadership from the point of view of the whole person.

Published in: Leadership & Management
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Jaime Cervantes Covarrubias by Paulina Alcantara

  1. 1. Jaime Cervantes Covarrubias CEO VITALMEX Paulina Alcantara
  2. 2. Short Bio  Mr. Jaime Cervantes Hernandez (father of Jaime Cervantes Covarrubias) started a company 40 years ago, focusing on commercializing medical devices and equipment (today, he is the President of Grupo Vitalmex)  Mr. Jaime Cervantes Covarrubias joined Vitalmex 20 years ago  He expanded the portfolio of products and services offered; started leasing medical equipment to hospitals and providing maintenance services  Developed relationships and knowledge, started taking care of medical procedures and training it’s clients’ staff  Is now building, equipping and managing public and private hospitals  Vitalmex has expanded internationally: has operations in over 80 countries, including Mexico, Peru, Colombia, and Brazil
  3. 3. Major Accomplishments and Failures  Has created a strong culture: patients come first, health is a priority, efficiency is rewarded  Great place to Work Award  Is transforming the healthcare industry in Mexico, giving access to the base of the pyramid to high quality and timely health services Tension in his family: his brother does no longer talk to him and started a competing (and very successful) company He was very stressed, travelled a lot, started gaining weight and didn’t take care of his health as much Perception of the company in the market is not always great
  4. 4. Four Way Wins
  5. 5. Lessons Learned  Spend your time doing things you are passionate about  It’s about framing things the right way: gain advocates, get people engaged  You can do well by doing good  It’s not all about the money and fame (business issues should never separate you from your family!)
  6. 6. Lessons Learned  Spend your time doing things you are passionate about  It’s about framing things the right way: gain advocates, get people engaged  You can do well by doing good  It’s not all about the money and fame (business issues should never separate you from your family!)

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