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Aida Help


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Aida Help

  1. 1. AIDA <ul><li>Attention </li></ul><ul><li>Interest </li></ul><ul><li>Desire </li></ul><ul><li>Action </li></ul>
  2. 2. AIDA <ul><li>Attention </li></ul><ul><li>Attract attention to the advert by using colour and images or unusual designs </li></ul><ul><li>Interest </li></ul><ul><li>Maintain interest by using relevant information presented in an interesting way using appropriate language </li></ul><ul><li>Desire </li></ul><ul><li>You need to create a desire to buy perhaps by offering something special eg discounts </li></ul><ul><li>Action </li></ul><ul><li>What should happen next? Are times and contact details provided? </li></ul>
  3. 3. STICK PROMTIONAL MATERIAL HERE ACTION DESIRE INTEREST ATTENTION What type of material is it? What is it advertising?
  4. 4. Tips for analysis <ul><li>What are the text and images like? </li></ul><ul><li>How does the promotional material address its target market? </li></ul><ul><li>How does the advert use colour and different fonts? </li></ul>