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I. General Ranking Factors
In this section, I asked participants to identify the influence of eight thematic clusters of ranking factors across the three primary types of Local results (localized organic, pack/carousel, and maps) for both desktop and mobile searches. In each case, they assigned a percentage of influence to all eight thematic clusters, totaling 100%. Businesses consistently ranked behind their competition in each of these types of results can use this section to prioritize their marketing efforts by theme.
II. Negative Ranking Factors
In this section, I asked the experts to rank 30 negative factors in order of most damaging to most benign.
The following factors received no votes any of the survey respondents. Source: Moz.com
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