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“ Word of iPod” video Paolo Tosolini –  http://twitter.com/tosolini
Summary of the experiment <ul><li>Create a short video for YouTube distribution featuring various iPods I had collected ov...
Word of iPod: A Tale of Love http://www.youtube.com/watch?v=X6Xb15f8hl0
 
 
Conclusions <ul><li>Become a Twitter user  </li></ul><ul><li>Use Twitter as an additional marketing channel </li></ul><ul>...
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Word of iPod: a tale of love (marketing case study)

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This is a mini case study proving the power of Twitter as a promotional tool of word of mouth marketing. In fact, it's what inspired me to create the site http://www.WordOfTwitter.com where everybody can share their "learnings" related to social media marketing and Twitter. Enjoy!

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Word of iPod: a tale of love (marketing case study)

  1. 1. “ Word of iPod” video Paolo Tosolini – http://twitter.com/tosolini
  2. 2. Summary of the experiment <ul><li>Create a short video for YouTube distribution featuring various iPods I had collected over time </li></ul><ul><li>Add some fun to the story and present it in a new curious way </li></ul><ul><li>Let somebody else announce the video via Twitter </li></ul><ul><li>Track results </li></ul>
  3. 3. Word of iPod: A Tale of Love http://www.youtube.com/watch?v=X6Xb15f8hl0
  4. 6. Conclusions <ul><li>Become a Twitter user </li></ul><ul><li>Use Twitter as an additional marketing channel </li></ul><ul><li>Twitter is about immediacy vs. depth </li></ul><ul><li>Special thanks to @ChrisBrogan and @Pistachio for helping spread the word on this video. </li></ul><ul><li>Paolo Tosolini </li></ul><ul><li>http://twitter.com/tosolini </li></ul><ul><li>[email_address] </li></ul>

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