BestBest practices in launching avideo sharing program        Paolo Tosolini        Director Emerging Media, RUN Studios  ...
Key elements of a successful program                                       2
Platform• One destination• Hide technical complexities• Live and on-demand• Social features   • Rating   • Comments   • Sh...
Business Processes              Education                          SecurityProduction               Success Metrics  Cost ...
Production models                         Podcast-in-a-Box program•   Studio•   Employee generated
Crowd-sourcing challenges • Unpredictable quality • Steps to success    • Finding time    • Getting equipment    • Learnin...
Discovering talents“Michael on the Go” series@gannotti
Reward program• Earn points for each  podcast published and  viewed• Sharing knowledge is  rewarding• Helps accelerate pro...
Long tail of content
Long tail of content
Long tail of content
Adoption strategy• Get executive sponsorship• Run a pilot program• Reward your early adopters• Create excitement
Internal marketing
Enterprise social video works• Helps employee create a reputation• Learn at your own time and pace• Cost savings• Authenti...
Key takeaways• Be consistent• Production quality is secondary• Humanize, entertain, be passionate
BestThank You!       Paolo Tosolini       Director Emerging Media, RUN Studios       paolo@tosolini.com - @tosolini
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Best practices in launching a video sharing program

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Paolo Tosolini, formerly New Media Business Manager at Microsoft, shares some of the key learnings from launching and managing the company's internal YouTube-like program called Academy.

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Best practices in launching a video sharing program

  1. 1. BestBest practices in launching avideo sharing program Paolo Tosolini Director Emerging Media, RUN Studios paolo@tosolini.com - @tosolini
  2. 2. Key elements of a successful program 2
  3. 3. Platform• One destination• Hide technical complexities• Live and on-demand• Social features • Rating • Comments • Sharing• Mobile friendly • RSS • Apps 3
  4. 4. Business Processes Education SecurityProduction Success Metrics Cost Recovery Support Equipment 4
  5. 5. Production models Podcast-in-a-Box program• Studio• Employee generated
  6. 6. Crowd-sourcing challenges • Unpredictable quality • Steps to success • Finding time • Getting equipment • Learning equipment • Scripting story • Shooting • Editing • Publishing
  7. 7. Discovering talents“Michael on the Go” series@gannotti
  8. 8. Reward program• Earn points for each podcast published and viewed• Sharing knowledge is rewarding• Helps accelerate program adoption
  9. 9. Long tail of content
  10. 10. Long tail of content
  11. 11. Long tail of content
  12. 12. Adoption strategy• Get executive sponsorship• Run a pilot program• Reward your early adopters• Create excitement
  13. 13. Internal marketing
  14. 14. Enterprise social video works• Helps employee create a reputation• Learn at your own time and pace• Cost savings• Authenticity• Fun
  15. 15. Key takeaways• Be consistent• Production quality is secondary• Humanize, entertain, be passionate
  16. 16. BestThank You! Paolo Tosolini Director Emerging Media, RUN Studios paolo@tosolini.com - @tosolini

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