SlideShare a Scribd company logo
1 of 14
Seven routes
to authenticity
Pier Luigi Sacco
IULM University
Harvard University & metaLAB (at) Harvard
European Commission
The tourist
experience
and the
‘otherness’
1
Mobility is no longer
a privileged, elite
condition but a
constituent of
everyday life for
many people
2
At the same time,
mobility does not
guarantee today a
real experience of
the ‘otherness’
3
If willing, traveler
can live in a bubble
that isolates them
from any sort of
unfamiliar feature of
the environment
they are traveling to
4
The experience of
the ‘otherness’ is
therefore not a
given but a goal to
be sought after
Otherness and
authenticity
• Being prepared to deal with
‘otherness’, on the other hand,
does not guarantee that this
experience will be genuine or,
more specifically, authentical
• Authenticity cannot be
manufactured, but at the same
time, it needs to be maintained
• This creates a subtle
contradiction: the more we look
for ‘authentic’ expriences, the
more likely it is that we will
pursue our own, idiosyncratic
notion of authenticity that does
not reflect the unfamiliar, but
our own prejudices and beliefs
Authenticity is
dialectical
1
Authenticity is not a
static condition, but
a dialectical process
2
If I strive to maintain
myself in a certain
state which I think
defines who I am, I
am denying my very
possibility to evolve,
that is, to be alive
3
Thus, authenticity
has to do with my
capacity to remain
connected to a
sphere of
generation and
circulation of
meaning with which
I identify myself
4
Authenticity need
not be predictable,
formalized, or
prescriptive. It
needs to be
generative.
Tourism and authenticity
• Can a touristic experience be ‘authentical’?
• The basic tension between experience and
commodification
• Authenticity forces tourism to reflect on the meaning
of the tourist experience itself. Why am I here? What
am I looking for? How does what I am looking for
connect to the lives of the people living here?
• And especially: am I prepared to accept the idea that
the authenticity of the experience I am looking for
puts myself into question rather than just pleasing me?
• Seriously tackling issues of authenticity can be a way
for tourism to be serious on sustainability
Authenticity is
manifold
• There is not a single route to authenticity
• It depends on the history, the context, the
circumstances
• Authenticity is not individual but collective, and it
entails an act of shared responsibility
• Authenticity is a commitment to human
development and active citizenship
• Authenticity is not a goal in itself that can be
achieved or not, but a societal challenge that
inspires a community to maintain a shared
developmental vision, shared objectives, shared
imaginaries
Autenticità come
elusione dello
stereotipo
Siena: i musei di Contrada
Autenticità come
reinterpretazione
della tradizione
Valle d’Itria: VIVA! Festival
Autenticità come
perpetuazione
generazionale
Praiano: Agenda Praiano
Autenticità come
riscatto delle
potenzialità negate
Favara: FARM Cultural Park
Autenticità come
dichiarazione
poetica di
esistenza
Progetto Jazzi
Autenticità come
composizione di
narrazioni conflittuali
Susa Culture
Autenticità come reinvenzione dei
luoghi
Progetto Borca
Autenticità è in primo luogo
innovazione sociale di
comunità
• Il turismo non deve essere necessariamente una forma di
consumo dell’identità locale
• De-commodificare l’esperienza turistica per partecipare al
percorso di evoluzione culturale e cambiamento dei luoghi
• Il turista è anche un portatore di esperienza e un potenziale
problem-solver, e non solo un problem-maker
• L’Italia si sta già configurando come uno straordinario
laboratorio di sperimentazione: dobbiamo soltanto
accorgercene. E trarne le conseguenze
• Non ci sono solo le destinazioni tradizionali: ci sono, anche e
forse soprattutto, le aree interne!

More Related Content

Similar to Ecosistemi Digitali 2017 | Tema #3: Narrative e Autenticità

Ie application question i
Ie application question iIe application question i
Ie application question iFlavia Chamorro
 
Storytelling for change: what is your why?
Storytelling for change: what is your why?Storytelling for change: what is your why?
Storytelling for change: what is your why?Shiftbalance
 
Urban Hub 35 &-balancing acts: Thriveable worlds
Urban Hub 35  &-balancing acts: Thriveable worldsUrban Hub 35  &-balancing acts: Thriveable worlds
Urban Hub 35 &-balancing acts: Thriveable worldsPaul van Schaık
 
What Makes Leisure Travel Sell
What Makes Leisure Travel SellWhat Makes Leisure Travel Sell
What Makes Leisure Travel SellBRAND AVIATORS
 
12 biggest life secrets forgotten by mankind
12 biggest life secrets forgotten by mankind12 biggest life secrets forgotten by mankind
12 biggest life secrets forgotten by mankindkirti betai
 
Leisure Travel Buying Behaviour
Leisure Travel Buying Behaviour Leisure Travel Buying Behaviour
Leisure Travel Buying Behaviour BRAND AVIATORS
 
(Re)defining Leisure Travel Brands Through Human Fundamentals
(Re)defining Leisure Travel Brands Through Human Fundamentals(Re)defining Leisure Travel Brands Through Human Fundamentals
(Re)defining Leisure Travel Brands Through Human FundamentalsBRAND AVIATORS
 
Difference Between Modern And Modern Civilization
Difference Between Modern And Modern CivilizationDifference Between Modern And Modern Civilization
Difference Between Modern And Modern CivilizationSharon Price
 
01 uses of history m&s of h
01 uses of history m&s of h01 uses of history m&s of h
01 uses of history m&s of hNydeen Lance
 
Narayan Dario Q3 How Do Stories Tell Us Who We Are (Edited Again)
Narayan Dario Q3  How Do Stories Tell Us Who We Are (Edited Again) Narayan Dario Q3  How Do Stories Tell Us Who We Are (Edited Again)
Narayan Dario Q3 How Do Stories Tell Us Who We Are (Edited Again) narayan886
 
Human Rights: Displacement and Global Health: Yetunde Balogun
Human Rights: Displacement and Global Health: Yetunde BalogunHuman Rights: Displacement and Global Health: Yetunde Balogun
Human Rights: Displacement and Global Health: Yetunde BalogunUWGlobalHealth
 
The social construction of reality peter berger thomas luckmann
The social construction of reality peter berger thomas luckmannThe social construction of reality peter berger thomas luckmann
The social construction of reality peter berger thomas luckmannAnuj Bhatia
 
Futurization: the gravity of capital
Futurization: the gravity of capitalFuturization: the gravity of capital
Futurization: the gravity of capitalMadhu Prabakaran
 
Disobedience Invitation
Disobedience InvitationDisobedience Invitation
Disobedience Invitationtianvh
 
Psychographic Mapping Of The Leisure Travel
Psychographic Mapping Of The Leisure TravelPsychographic Mapping Of The Leisure Travel
Psychographic Mapping Of The Leisure TravelBRAND AVIATORS
 
Descriptive Writing Definition
Descriptive Writing DefinitionDescriptive Writing Definition
Descriptive Writing DefinitionKatyana Londono
 

Similar to Ecosistemi Digitali 2017 | Tema #3: Narrative e Autenticità (20)

Ie application question i
Ie application question iIe application question i
Ie application question i
 
Storytelling for change: what is your why?
Storytelling for change: what is your why?Storytelling for change: what is your why?
Storytelling for change: what is your why?
 
Urban Hub 35 &-balancing acts: Thriveable worlds
Urban Hub 35  &-balancing acts: Thriveable worldsUrban Hub 35  &-balancing acts: Thriveable worlds
Urban Hub 35 &-balancing acts: Thriveable worlds
 
What Makes Leisure Travel Sell
What Makes Leisure Travel SellWhat Makes Leisure Travel Sell
What Makes Leisure Travel Sell
 
12 biggest life secrets forgotten by mankind
12 biggest life secrets forgotten by mankind12 biggest life secrets forgotten by mankind
12 biggest life secrets forgotten by mankind
 
Existentialism
ExistentialismExistentialism
Existentialism
 
Leisure Travel Buying Behaviour
Leisure Travel Buying Behaviour Leisure Travel Buying Behaviour
Leisure Travel Buying Behaviour
 
(Re)defining Leisure Travel Brands Through Human Fundamentals
(Re)defining Leisure Travel Brands Through Human Fundamentals(Re)defining Leisure Travel Brands Through Human Fundamentals
(Re)defining Leisure Travel Brands Through Human Fundamentals
 
Difference Between Modern And Modern Civilization
Difference Between Modern And Modern CivilizationDifference Between Modern And Modern Civilization
Difference Between Modern And Modern Civilization
 
Culture Shock Essays
Culture Shock EssaysCulture Shock Essays
Culture Shock Essays
 
01 uses of history m&s of h
01 uses of history m&s of h01 uses of history m&s of h
01 uses of history m&s of h
 
Narayan Dario Q3 How Do Stories Tell Us Who We Are (Edited Again)
Narayan Dario Q3  How Do Stories Tell Us Who We Are (Edited Again) Narayan Dario Q3  How Do Stories Tell Us Who We Are (Edited Again)
Narayan Dario Q3 How Do Stories Tell Us Who We Are (Edited Again)
 
Smile Powerpoint
Smile PowerpointSmile Powerpoint
Smile Powerpoint
 
Human Rights: Displacement and Global Health: Yetunde Balogun
Human Rights: Displacement and Global Health: Yetunde BalogunHuman Rights: Displacement and Global Health: Yetunde Balogun
Human Rights: Displacement and Global Health: Yetunde Balogun
 
The social construction of reality peter berger thomas luckmann
The social construction of reality peter berger thomas luckmannThe social construction of reality peter berger thomas luckmann
The social construction of reality peter berger thomas luckmann
 
intercultural communication.ppt
intercultural communication.pptintercultural communication.ppt
intercultural communication.ppt
 
Futurization: the gravity of capital
Futurization: the gravity of capitalFuturization: the gravity of capital
Futurization: the gravity of capital
 
Disobedience Invitation
Disobedience InvitationDisobedience Invitation
Disobedience Invitation
 
Psychographic Mapping Of The Leisure Travel
Psychographic Mapping Of The Leisure TravelPsychographic Mapping Of The Leisure Travel
Psychographic Mapping Of The Leisure Travel
 
Descriptive Writing Definition
Descriptive Writing DefinitionDescriptive Writing Definition
Descriptive Writing Definition
 

More from Toscana Promozione Turistica

Movimento ricettivo nel Comune di Montecatini Terme | Gennaio-Giugno 2018
Movimento ricettivo nel Comune di Montecatini Terme | Gennaio-Giugno 2018Movimento ricettivo nel Comune di Montecatini Terme | Gennaio-Giugno 2018
Movimento ricettivo nel Comune di Montecatini Terme | Gennaio-Giugno 2018Toscana Promozione Turistica
 
«Wedding in Tuscany» Le nuove motivazioni di viaggio in Toscana
«Wedding in Tuscany» Le nuove motivazioni di viaggio in Toscana«Wedding in Tuscany» Le nuove motivazioni di viaggio in Toscana
«Wedding in Tuscany» Le nuove motivazioni di viaggio in ToscanaToscana Promozione Turistica
 
Destination Wedding: i numeri del wedding tourism in Italia e in Toscana
Destination Wedding: i numeri del wedding tourism in Italia e in ToscanaDestination Wedding: i numeri del wedding tourism in Italia e in Toscana
Destination Wedding: i numeri del wedding tourism in Italia e in ToscanaToscana Promozione Turistica
 
Ecosistemi Digitali 2017 | Tema #1: Destinazioni ed accoglienza diffusa
Ecosistemi Digitali 2017 | Tema #1: Destinazioni ed accoglienza diffusaEcosistemi Digitali 2017 | Tema #1: Destinazioni ed accoglienza diffusa
Ecosistemi Digitali 2017 | Tema #1: Destinazioni ed accoglienza diffusaToscana Promozione Turistica
 
Destinazione Toscana 2020: percezione e scenari futuri per il turismo in Toscana
Destinazione Toscana 2020: percezione e scenari futuri per il turismo in ToscanaDestinazione Toscana 2020: percezione e scenari futuri per il turismo in Toscana
Destinazione Toscana 2020: percezione e scenari futuri per il turismo in ToscanaToscana Promozione Turistica
 
Turismo e Musica in Toscana: il caso Lucca Summer Festival 2017
Turismo e Musica in Toscana: il caso Lucca Summer Festival 2017Turismo e Musica in Toscana: il caso Lucca Summer Festival 2017
Turismo e Musica in Toscana: il caso Lucca Summer Festival 2017Toscana Promozione Turistica
 
Euro Beinat - Sustainable Tourism in Tuscany (Firenze, Stazione Leopolda, 09/...
Euro Beinat - Sustainable Tourism in Tuscany (Firenze, Stazione Leopolda, 09/...Euro Beinat - Sustainable Tourism in Tuscany (Firenze, Stazione Leopolda, 09/...
Euro Beinat - Sustainable Tourism in Tuscany (Firenze, Stazione Leopolda, 09/...Toscana Promozione Turistica
 
Dal cittadino al turista: un nuovo design dei servizi per una maggiore sempli...
Dal cittadino al turista: un nuovo design dei servizi per una maggiore sempli...Dal cittadino al turista: un nuovo design dei servizi per una maggiore sempli...
Dal cittadino al turista: un nuovo design dei servizi per una maggiore sempli...Toscana Promozione Turistica
 

More from Toscana Promozione Turistica (20)

Movimento ricettivo nel Comune di Montecatini Terme | Gennaio-Giugno 2018
Movimento ricettivo nel Comune di Montecatini Terme | Gennaio-Giugno 2018Movimento ricettivo nel Comune di Montecatini Terme | Gennaio-Giugno 2018
Movimento ricettivo nel Comune di Montecatini Terme | Gennaio-Giugno 2018
 
Tuscany for Weddings
Tuscany for WeddingsTuscany for Weddings
Tuscany for Weddings
 
«Wedding in Tuscany» Le nuove motivazioni di viaggio in Toscana
«Wedding in Tuscany» Le nuove motivazioni di viaggio in Toscana«Wedding in Tuscany» Le nuove motivazioni di viaggio in Toscana
«Wedding in Tuscany» Le nuove motivazioni di viaggio in Toscana
 
Destination Wedding: i numeri del wedding tourism in Italia e in Toscana
Destination Wedding: i numeri del wedding tourism in Italia e in ToscanaDestination Wedding: i numeri del wedding tourism in Italia e in Toscana
Destination Wedding: i numeri del wedding tourism in Italia e in Toscana
 
Press Conference “a Taste of Tuscany”
Press Conference “a Taste of Tuscany” Press Conference “a Taste of Tuscany”
Press Conference “a Taste of Tuscany”
 
Il turismo in Toscana visto dagli operatori
Il turismo in Toscana visto dagli operatoriIl turismo in Toscana visto dagli operatori
Il turismo in Toscana visto dagli operatori
 
Ecosistemi Digitali 2017 | Tema #2: Dati e Riuso
Ecosistemi Digitali 2017 | Tema #2: Dati e RiusoEcosistemi Digitali 2017 | Tema #2: Dati e Riuso
Ecosistemi Digitali 2017 | Tema #2: Dati e Riuso
 
Ecosistemi Digitali 2017 | Tema #1: Destinazioni ed accoglienza diffusa
Ecosistemi Digitali 2017 | Tema #1: Destinazioni ed accoglienza diffusaEcosistemi Digitali 2017 | Tema #1: Destinazioni ed accoglienza diffusa
Ecosistemi Digitali 2017 | Tema #1: Destinazioni ed accoglienza diffusa
 
Toscana. Le strategie promozionali per il 2018
Toscana. Le strategie promozionali per il 2018Toscana. Le strategie promozionali per il 2018
Toscana. Le strategie promozionali per il 2018
 
Destinazione Toscana 2020: percezione e scenari futuri per il turismo in Toscana
Destinazione Toscana 2020: percezione e scenari futuri per il turismo in ToscanaDestinazione Toscana 2020: percezione e scenari futuri per il turismo in Toscana
Destinazione Toscana 2020: percezione e scenari futuri per il turismo in Toscana
 
Turismo e Musica in Toscana: il caso Lucca Summer Festival 2017
Turismo e Musica in Toscana: il caso Lucca Summer Festival 2017Turismo e Musica in Toscana: il caso Lucca Summer Festival 2017
Turismo e Musica in Toscana: il caso Lucca Summer Festival 2017
 
Euro Beinat - Sustainable Tourism in Tuscany (Firenze, Stazione Leopolda, 09/...
Euro Beinat - Sustainable Tourism in Tuscany (Firenze, Stazione Leopolda, 09/...Euro Beinat - Sustainable Tourism in Tuscany (Firenze, Stazione Leopolda, 09/...
Euro Beinat - Sustainable Tourism in Tuscany (Firenze, Stazione Leopolda, 09/...
 
Toscana Borghi da Amare
Toscana Borghi da AmareToscana Borghi da Amare
Toscana Borghi da Amare
 
Destinazione Toscana 2020
Destinazione Toscana 2020Destinazione Toscana 2020
Destinazione Toscana 2020
 
Fotografia del Turismo in Toscana
Fotografia del Turismo in ToscanaFotografia del Turismo in Toscana
Fotografia del Turismo in Toscana
 
Strategie e Nuovi Turismi in Toscana
Strategie e Nuovi Turismi in ToscanaStrategie e Nuovi Turismi in Toscana
Strategie e Nuovi Turismi in Toscana
 
TOSCANA OVUNQUE BELLA
TOSCANA OVUNQUE BELLATOSCANA OVUNQUE BELLA
TOSCANA OVUNQUE BELLA
 
Dal cittadino al turista: un nuovo design dei servizi per una maggiore sempli...
Dal cittadino al turista: un nuovo design dei servizi per una maggiore sempli...Dal cittadino al turista: un nuovo design dei servizi per una maggiore sempli...
Dal cittadino al turista: un nuovo design dei servizi per una maggiore sempli...
 
Ecosistemi Digitali per il Turismo
Ecosistemi Digitali per il TurismoEcosistemi Digitali per il Turismo
Ecosistemi Digitali per il Turismo
 
Internet per il Turismo Italiano
Internet per il Turismo ItalianoInternet per il Turismo Italiano
Internet per il Turismo Italiano
 

Recently uploaded

Yes!? We can end TB - World Tuberculosis Day 2024.
Yes!? We can end TB - World Tuberculosis Day 2024.Yes!? We can end TB - World Tuberculosis Day 2024.
Yes!? We can end TB - World Tuberculosis Day 2024.Christina Parmionova
 
Civics Presentation - Salvador Galvan.pptx
Civics Presentation - Salvador Galvan.pptxCivics Presentation - Salvador Galvan.pptx
Civics Presentation - Salvador Galvan.pptxsgalvan1
 
World Happiness Report 2024- Full Report
World Happiness Report 2024- Full ReportWorld Happiness Report 2024- Full Report
World Happiness Report 2024- Full ReportEnergy for One World
 
CBO’s Work on Health Care and a Call for New Research
CBO’s Work on Health Care and a Call for New ResearchCBO’s Work on Health Care and a Call for New Research
CBO’s Work on Health Care and a Call for New ResearchCongressional Budget Office
 
Children who live with Grandparents are really lucky
Children who live with Grandparents are really luckyChildren who live with Grandparents are really lucky
Children who live with Grandparents are really luckySERUDS INDIA
 
Parents give a charity ideas for children
Parents give a charity ideas for childrenParents give a charity ideas for children
Parents give a charity ideas for childrenSERUDS INDIA
 
PPT Item # 2 -- Announcements Powerpoint
PPT Item # 2 -- Announcements PowerpointPPT Item # 2 -- Announcements Powerpoint
PPT Item # 2 -- Announcements Powerpointahcitycouncil
 
2024: The FAR, Federal Acquisition Regulations - Part 18
2024: The FAR, Federal Acquisition Regulations - Part 182024: The FAR, Federal Acquisition Regulations - Part 18
2024: The FAR, Federal Acquisition Regulations - Part 18JSchaus & Associates
 
War in Ukraine and problematics of the Ukrainian refugees in USA.
War in Ukraine and problematics of the Ukrainian refugees in USA.War in Ukraine and problematics of the Ukrainian refugees in USA.
War in Ukraine and problematics of the Ukrainian refugees in USA.ival6
 
Sensitivity Training for 2023 BSKE.pptx
Sensitivity Training for  2023 BSKE.pptxSensitivity Training for  2023 BSKE.pptx
Sensitivity Training for 2023 BSKE.pptxAllidaacLuap
 
OECD Webinar - ESG to deliver well-being in resource-rich regions: the role o...
OECD Webinar - ESG to deliver well-being in resource-rich regions: the role o...OECD Webinar - ESG to deliver well-being in resource-rich regions: the role o...
OECD Webinar - ESG to deliver well-being in resource-rich regions: the role o...OECDregions
 
Item # 4 - Appointment of new PW Director
Item # 4 - Appointment of new PW DirectorItem # 4 - Appointment of new PW Director
Item # 4 - Appointment of new PW Directorahcitycouncil
 
Item # 5&6 - 218 Canyon Drive replat prop.
Item # 5&6 - 218 Canyon Drive replat prop.Item # 5&6 - 218 Canyon Drive replat prop.
Item # 5&6 - 218 Canyon Drive replat prop.ahcitycouncil
 
Best charity ideas parents give their children’s
Best charity ideas parents give their children’sBest charity ideas parents give their children’s
Best charity ideas parents give their children’sSERUDS INDIA
 
National Women's Month Celebration for PENRO Quezon
National Women's Month Celebration for PENRO QuezonNational Women's Month Celebration for PENRO Quezon
National Women's Month Celebration for PENRO QuezonAryaCapale
 
The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...
The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...
The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...Congressional Budget Office
 
2024: The FAR, Federal Acquisition Regulations - Part 17
2024: The FAR, Federal Acquisition Regulations - Part 172024: The FAR, Federal Acquisition Regulations - Part 17
2024: The FAR, Federal Acquisition Regulations - Part 17JSchaus & Associates
 
Living life to the full: How can we make our longer lives healthier, happier ...
Living life to the full: How can we make our longer lives healthier, happier ...Living life to the full: How can we make our longer lives healthier, happier ...
Living life to the full: How can we make our longer lives healthier, happier ...ResolutionFoundation
 
Hub Design Inspiration Graphics for inspiration
Hub Design Inspiration Graphics for inspirationHub Design Inspiration Graphics for inspiration
Hub Design Inspiration Graphics for inspirationStephen Abram
 

Recently uploaded (20)

Yes!? We can end TB - World Tuberculosis Day 2024.
Yes!? We can end TB - World Tuberculosis Day 2024.Yes!? We can end TB - World Tuberculosis Day 2024.
Yes!? We can end TB - World Tuberculosis Day 2024.
 
Civics Presentation - Salvador Galvan.pptx
Civics Presentation - Salvador Galvan.pptxCivics Presentation - Salvador Galvan.pptx
Civics Presentation - Salvador Galvan.pptx
 
World Happiness Report 2024- Full Report
World Happiness Report 2024- Full ReportWorld Happiness Report 2024- Full Report
World Happiness Report 2024- Full Report
 
CBO’s Work on Health Care and a Call for New Research
CBO’s Work on Health Care and a Call for New ResearchCBO’s Work on Health Care and a Call for New Research
CBO’s Work on Health Care and a Call for New Research
 
Children who live with Grandparents are really lucky
Children who live with Grandparents are really luckyChildren who live with Grandparents are really lucky
Children who live with Grandparents are really lucky
 
Parents give a charity ideas for children
Parents give a charity ideas for childrenParents give a charity ideas for children
Parents give a charity ideas for children
 
PPT Item # 2 -- Announcements Powerpoint
PPT Item # 2 -- Announcements PowerpointPPT Item # 2 -- Announcements Powerpoint
PPT Item # 2 -- Announcements Powerpoint
 
2024: The FAR, Federal Acquisition Regulations - Part 18
2024: The FAR, Federal Acquisition Regulations - Part 182024: The FAR, Federal Acquisition Regulations - Part 18
2024: The FAR, Federal Acquisition Regulations - Part 18
 
War in Ukraine and problematics of the Ukrainian refugees in USA.
War in Ukraine and problematics of the Ukrainian refugees in USA.War in Ukraine and problematics of the Ukrainian refugees in USA.
War in Ukraine and problematics of the Ukrainian refugees in USA.
 
Sensitivity Training for 2023 BSKE.pptx
Sensitivity Training for  2023 BSKE.pptxSensitivity Training for  2023 BSKE.pptx
Sensitivity Training for 2023 BSKE.pptx
 
OECD Webinar - ESG to deliver well-being in resource-rich regions: the role o...
OECD Webinar - ESG to deliver well-being in resource-rich regions: the role o...OECD Webinar - ESG to deliver well-being in resource-rich regions: the role o...
OECD Webinar - ESG to deliver well-being in resource-rich regions: the role o...
 
Item # 4 - Appointment of new PW Director
Item # 4 - Appointment of new PW DirectorItem # 4 - Appointment of new PW Director
Item # 4 - Appointment of new PW Director
 
Item # 5&6 - 218 Canyon Drive replat prop.
Item # 5&6 - 218 Canyon Drive replat prop.Item # 5&6 - 218 Canyon Drive replat prop.
Item # 5&6 - 218 Canyon Drive replat prop.
 
Best charity ideas parents give their children’s
Best charity ideas parents give their children’sBest charity ideas parents give their children’s
Best charity ideas parents give their children’s
 
National Women's Month Celebration for PENRO Quezon
National Women's Month Celebration for PENRO QuezonNational Women's Month Celebration for PENRO Quezon
National Women's Month Celebration for PENRO Quezon
 
The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...
The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...
The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...
 
2024: The FAR, Federal Acquisition Regulations - Part 17
2024: The FAR, Federal Acquisition Regulations - Part 172024: The FAR, Federal Acquisition Regulations - Part 17
2024: The FAR, Federal Acquisition Regulations - Part 17
 
Living life to the full: How can we make our longer lives healthier, happier ...
Living life to the full: How can we make our longer lives healthier, happier ...Living life to the full: How can we make our longer lives healthier, happier ...
Living life to the full: How can we make our longer lives healthier, happier ...
 
How to Save a Place: Become an Advocate.
How to Save a Place: Become an Advocate.How to Save a Place: Become an Advocate.
How to Save a Place: Become an Advocate.
 
Hub Design Inspiration Graphics for inspiration
Hub Design Inspiration Graphics for inspirationHub Design Inspiration Graphics for inspiration
Hub Design Inspiration Graphics for inspiration
 

Ecosistemi Digitali 2017 | Tema #3: Narrative e Autenticità

  • 1. Seven routes to authenticity Pier Luigi Sacco IULM University Harvard University & metaLAB (at) Harvard European Commission
  • 2. The tourist experience and the ‘otherness’ 1 Mobility is no longer a privileged, elite condition but a constituent of everyday life for many people 2 At the same time, mobility does not guarantee today a real experience of the ‘otherness’ 3 If willing, traveler can live in a bubble that isolates them from any sort of unfamiliar feature of the environment they are traveling to 4 The experience of the ‘otherness’ is therefore not a given but a goal to be sought after
  • 3. Otherness and authenticity • Being prepared to deal with ‘otherness’, on the other hand, does not guarantee that this experience will be genuine or, more specifically, authentical • Authenticity cannot be manufactured, but at the same time, it needs to be maintained • This creates a subtle contradiction: the more we look for ‘authentic’ expriences, the more likely it is that we will pursue our own, idiosyncratic notion of authenticity that does not reflect the unfamiliar, but our own prejudices and beliefs
  • 4. Authenticity is dialectical 1 Authenticity is not a static condition, but a dialectical process 2 If I strive to maintain myself in a certain state which I think defines who I am, I am denying my very possibility to evolve, that is, to be alive 3 Thus, authenticity has to do with my capacity to remain connected to a sphere of generation and circulation of meaning with which I identify myself 4 Authenticity need not be predictable, formalized, or prescriptive. It needs to be generative.
  • 5. Tourism and authenticity • Can a touristic experience be ‘authentical’? • The basic tension between experience and commodification • Authenticity forces tourism to reflect on the meaning of the tourist experience itself. Why am I here? What am I looking for? How does what I am looking for connect to the lives of the people living here? • And especially: am I prepared to accept the idea that the authenticity of the experience I am looking for puts myself into question rather than just pleasing me? • Seriously tackling issues of authenticity can be a way for tourism to be serious on sustainability
  • 6. Authenticity is manifold • There is not a single route to authenticity • It depends on the history, the context, the circumstances • Authenticity is not individual but collective, and it entails an act of shared responsibility • Authenticity is a commitment to human development and active citizenship • Authenticity is not a goal in itself that can be achieved or not, but a societal challenge that inspires a community to maintain a shared developmental vision, shared objectives, shared imaginaries
  • 10. Autenticità come riscatto delle potenzialità negate Favara: FARM Cultural Park
  • 12. Autenticità come composizione di narrazioni conflittuali Susa Culture
  • 13. Autenticità come reinvenzione dei luoghi Progetto Borca
  • 14. Autenticità è in primo luogo innovazione sociale di comunità • Il turismo non deve essere necessariamente una forma di consumo dell’identità locale • De-commodificare l’esperienza turistica per partecipare al percorso di evoluzione culturale e cambiamento dei luoghi • Il turista è anche un portatore di esperienza e un potenziale problem-solver, e non solo un problem-maker • L’Italia si sta già configurando come uno straordinario laboratorio di sperimentazione: dobbiamo soltanto accorgercene. E trarne le conseguenze • Non ci sono solo le destinazioni tradizionali: ci sono, anche e forse soprattutto, le aree interne!