Twitter Workshop for WGBH

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My slides from a two-hour workshop for WGBH employees held on March 20. The workshop helped employees learn the basics of Twitter as well as tips, tricks and best practices for the platform.

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Twitter Workshop for WGBH

  1. 1. Social Media IQ Series: WGBH Employee Twitter Workshop
  2. 2. Twitter 101 • 3-3:15 What is Twitter? • 3:15 – 3:30 The Anatomy of a Tweet • 3:30-3:45 Ways to Use Twitter • 3:45 – 4pm Workshop: Setting up your account
  3. 3. What is Twitter? • Microblogging service • Sends text messages limited to 140 characters • Registered users can read and post tweets • Unregistered users can only read tweets • Twitter launched in 2006 • There are 645 million active registered Twitter users • 135,000 new Twitter users sign up every day • An average of 58 million tweets are sent a day
  4. 4. Twitter Lingo To Tweet Tweeting …Not twittering. Tweeter … Not Twitterer.
  5. 5. The Anatomy of a Tweet
  6. 6. The Tweet Username Text Profile photo Link = 112 characters Handle Actions Date sent
  7. 7. Actions Mentions and replies Retweet Favorite Direct message
  8. 8. Actions Modified tweet Retweet Hat tip
  9. 9. Navigating Twitter: Desktop Timeline Mentions & Interactions Search and trends My tweets Search Direct messages Settings Compose
  10. 10. Navigating Twitter: Mobile Timeline Mentions & Interactions Search Direct messages Compose
  11. 11. Timeline Desktop Mobile
  12. 12. Connect Connect
  13. 13. Discovery
  14. 14. Me Desktop Mobile
  15. 15. The Hashtag • A brief search term, used with a # at the beginning of a word • Using a hashtag, you can search Twitter to find all the tweets using that hashtag • Makes conversations possible • Hashtags function as keywords to highlight discussions • Hashtags unify a group of related threads or tweets because they are searchable • A hashtag that catches on and becomes widely used can amplify issues and broadcast views very quickly
  16. 16. Find an Existing Hashtag • Twitter.com • Hashtags.org • What the trend • Hashtagify.me • Twubs • Tagalus • Trendsmap
  17. 17. Create Your Own Hashtag
  18. 18. Ways to Use Twitter 1) Build your personal brand 2) Share your passions and hobbies 3) Find and follow news 4) Use as a second screen
  19. 19. What Do I Tweet? • Your passions and hobbies • Interact • Takeaways from professional learning • Interesting links • Pictures • Ask questions
  20. 20. Workshop: Set Up Your Account
  21. 21. Workshop: Sign up
  22. 22. Workshop: The Profile Background Profile picture Bio URL Location
  23. 23. Workshop: Settings
  24. 24. Workshop: Follow
  25. 25. Twitter 102 • 4-4:15 Social listening on Twitter • 4:15 – 4:30 Twitter best practices • 4:30-4:45 Useful tools • 4:45 – 5pm Open workshop
  26. 26. Social Listening: Why Listen?
  27. 27. Social Listening: Why Listen?
  28. 28. Twitter Lists • Group of Twitter accounts • Way to organize Twitter •Follow is not necessary •Public or private
  29. 29. Using Twitter Lists
  30. 30. Subscribing to Lists • http://list.ly/ • Your Followers • Site:twitter.com/*/Y OUR TAG
  31. 31. Follow the WGBH Twitter List twitter.com/torystarr3/wgbh-programs/
  32. 32. Creating Your Own List
  33. 33. Search Skills Search by hashtag Search for users, photos, videos, or news Advanced search Search for a user Search by keyword
  34. 34. Advanced Search Skills
  35. 35. Twitter chats Mondays at 8pm EST: #journchat Sundays at 8pm EST: #blogchat Wednesdays at 8pm EST: #wjchat
  36. 36. Twitter Themes #FF Follow Friday #MM Music Monday #WW Wisdom Wednesdays #TBT Throwback Thursdays
  37. 37. Best practices 1) The 80/20 rule 3) Keep it short 2) Be visual 4) Interact 5) Be simple
  38. 38. Twitter Faux Pas Auto tweets Starting with an “@” sign
  39. 39. Hashtag Faux Pas Over hashtagging Saying “hashtag” Unrelated hashtags Too-long hashtags
  40. 40. Tools
  41. 41. Open Workshop

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