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Behind the Social at PBS' Largest Content Provider

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How are WGBH productions able to innovate in the social media arena, despite limited resources and budget? This deck is the result of a SXSW panel on March 13, 2015, with Tory Starr (PRI's The World), Hannah Auerbach (Antiques Roadshow), Molly Jacobs (American Experience) and Olivia Wong (Masterpiece).

In this presentation, the panelists thought of 7 standard best practices on social media and dug deeper, sharing their thoughts and strategies for going beyond.

Published in: Social Media
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Behind the Social at PBS' Largest Content Provider

  1. 1. #WGBHSocial Behind the Social
  2. 2. The Panel #WGBHSocial Hannah Auerbach Account Exec Antiques Roadshow Molly Jacobs Sr Producer/Digital American Experience Olivia Wong Sr Account Exec Masterpiece
  3. 3. The Social Media Best Practices (that we all know) 1. Know your audience 2. Have a unique voice. 3. Plan ahead. 4. Prioritize your platforms. 5.Take advantage of partnerships. 6. Be visual. 7. Engage! #WGBHSocial
  4. 4. Best Practice: Know your audience. #WGBHSocial Don’t just know your audience. BE your audience. #WGBHSocial
  5. 5. Best Practice: Know your audience. #WGBHSocial
  6. 6. Best Practice: Know your audience. #WGBHSocial
  7. 7. #WGBHSocial Best practice: Have a unique voice. Find your unique voice, and have that voice act as a guide to valuable content. #WGBHSocial
  8. 8. #WGBHSocial Best practice: Have a unique voice.
  9. 9. #WGBHSocial Best practice: Plan ahead. Be nimble. Instead of news hijacking, figure out how you can add context to what’s happening now. #WGBHSocial
  10. 10. #WGBHSocial Best practice: Plan ahead.
  11. 11. #WGBHSocial Best practice: Plan ahead.
  12. 12. #WGBHSocial Best practice: Prioritize your platforms. Offer an experience that is unique to the platform’s audience. #WGBHSocial
  13. 13. #WGBHSocial Best practice: Prioritize your platforms.
  14. 14. #WGBHSocial Best practice: Prioritize your platforms.
  15. 15. #WGBHSocial Best practice: Partner up. Always be on the lookout for high profile people who love your content. They are the best ambassadors. #WGBHSocial
  16. 16. #WGBHSocial Best practice: Partner up.
  17. 17. #WGBHSocial Best practice: Be visual. Watch out for what is resonating elsewhere. #WGBHSocial
  18. 18. #WGBHSocial Best practice: Be visual.
  19. 19. Best practice: Engage #WGBHSocial Engagement just means doing your job on social media. #WGBHSocial
  20. 20. Best practice: Engage #WGBHSocial
  21. 21. Best practice: Engage #WGBHSocial
  22. 22. What else did we learn? #WGBHSocial
  23. 23. #WGBHSocial What else did we learn?
  24. 24. #WGBHSocial What else did we learn?
  25. 25. #WGBHSocial What else did we learn?

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