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WiseGuys
A T-Mobile case study
Thechallenge
How to keep a client happy in the age of
toomanysmartdevices and too many
data and voice plans?
How to make s...
OurAnswer
Don’tjustsell phones and plans.
Becomeatrustedadvisor and help the
clients enjoy the best experience.
OurStrategy
Set up a team of young, smart and enthusiastic college
students called Mobile Wise Guys.
Send them to the stor...
01Recruitment
Wise Guys have to be smart,polite,openand

up-to-date. Howtofindthem? On Facebook!
Facebookapplication: test...
02ANewShoppingExperience
Wise Guys are supporting customers

in20stores countrywide.
Their mission is to explain in a huma...
02ANewShoppingExperience
03BecomingAThoughtLeader
The MobileWiseGuysblog is a publication to
cover new products, useful apps and emerging
technolog...
03BecomingAThoughtLeader
+1GoLarge
T-Mobile is considering to pre-install the
Wise Guys blog app on every Android
and WP device they sell, reaching...
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T-Mobile Wise Guys case study

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How to keep a client happy in the age of too many smart devices and too many data and voice plans? How to make sure they get the very best combination for their needs?

A marketing case study from the now defunct agency Karmamedia.

Published in: Marketing
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T-Mobile Wise Guys case study

  1. 1. WiseGuys A T-Mobile case study
  2. 2. Thechallenge How to keep a client happy in the age of toomanysmartdevices and too many data and voice plans? How to make sure they get the verybest combination for their needs?
  3. 3. OurAnswer Don’tjustsell phones and plans. Becomeatrustedadvisor and help the clients enjoy the best experience.
  4. 4. OurStrategy Set up a team of young, smart and enthusiastic college students called Mobile Wise Guys. Send them to the stores and let them chat with customers and potential customers about plans and devices. Launch a digital thought leadership initiative featuring the Wise Guys. 
 01 
 02 
 03
  5. 5. 01Recruitment Wise Guys have to be smart,polite,openand
 up-to-date. Howtofindthem? On Facebook! Facebookapplication: test your knowledge and upload a video featuring yourself talking about smartphones in a non-technical way. It’salsofun, mimicking a role-playing game. With 5000+ participants, onlythebest0.8%
 were selected (40 people).
  6. 6. 02ANewShoppingExperience Wise Guys are supporting customers
 in20stores countrywide. Their mission is to explain in a human, non-technicalway what smartphones and tablets are capable of. They helpchooseandsetup the device (settings, applications, messaging, etc).
  7. 7. 02ANewShoppingExperience
  8. 8. 03BecomingAThoughtLeader The MobileWiseGuysblog is a publication to cover new products, useful apps and emerging technologies. It runs on T-MobileHungaryFacebook page and attracts tens of thousands of readers every month. It’s also available for iPhone,Android,WP7,WP8 andBB10 devices.
  9. 9. 03BecomingAThoughtLeader
  10. 10. +1GoLarge T-Mobile is considering to pre-install the Wise Guys blog app on every Android and WP device they sell, reaching hundreds of thousands of customers, and creating thelargestthoughtleadership initiative in the company’s history.

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