Engagement through social media at IBM


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Engagement through social media at IBM

  1. 1. Thursday @ASBMona Håkansson© 2012 IBM Corporation
  2. 2. Who’s Who in the Zoo5
  3. 3. 8
  4. 4. • Have a strategy• Considering...• We´re not social• Trying to understand it• We´re not there yet | © 2012 IBM Corporation
  5. 5. … helpI want to... others … make my work easier … get home on time … do my job better … sell more … get promoted … be … be recognised appreciatedfor what I achieve … find a new role 11 | © 2012 IBM Corporation
  6. 6. 1. IBM supports open dialogue and the exchange of ideas.2. Know the IBM Business Conduct Guidelines3. Be who you are.4. Be thoughtful about how you present yourself in online social networks.5. Speak in the first person.6. Use a disclaimer.7. Managers and executives take note8. Respect copyright and fair use laws.9. Protecting confidential and proprietary information10. IBMs business performance.11. Protect IBMs clients, business partners and suppliers.12. Respect your audience and your coworkers.13. Add value.14. Dont pick fights.15. Be the first to respond to your own mistakes.16. Use your best judgment.17. Dont forget your day job. | © 2012 IBM Corporation
  7. 7. lotusdk.wordpress.com@IBMsocbiz_DKSocial Business – News, Tips & Tricks 14 | © 2012 IBM Corporation
  8. 8. Generation Y is coming – Prepare yourself! Generation Y live and breed on Social Media platforms! Fast adoption of tools Internal Social Media /Collaboration tools: - We know the tools - We have it all in one place - Use different methods for communication Change in workforce / shift in paradigme - Where does knowledge go? - Knowledge share via Internal Social Media - Gen Y will not go on course accept training – do it my way!15 © 2012 IBM Corporation
  9. 9. What effect does Gen Y have in “real life”? - Work in teams - - non- hierarcical organisation - work flexible with Mobile and Cloud - Customization / Engagement / Entitlement - Corporations wants talents! - Where is knowledge management in 10 years? From APCO Worldwide16 © 2012 IBM Corporation
  10. 10. Future? Organizations will increase their spending on enterprise social collaboration software at a compound annual growth rate of 61 percent through 2016, a year in which the market for these products will reach US$6.4 billion, compared with $600 million last year – klart eksempel på den forandring der er ved at ske. Gen Y skal være facilitators for de ældre generationer – reverse mentoring!17 © 2012 IBM Corporation
  11. 11. The tools shouldmatch the goals ... © 2012 IBM Corporation
  12. 12. Technology is dramatically changing the way we live How I Buy How I Work Interacting with peers Collaborating from and engaging with the anywhere at any time. company. How I Create Tapping into a wide variety of insight and expertise. | © 2012 IBM Corporation
  13. 13. People are empowered like never before Find and share Rise of social networking Bringing social tools information instantly and mobile devices into the enterprise • 200 million tweets sent • Social networking • 37% of US IT workers are via Twitter each day accounts for 22% of all using technology they • More than 7 billion pieces online time master first at home, of content shared each • Smartphone and tablet then bring to work week on Facebook shipments now outpace • 64% of GenY download PCs unauthorized applications at least once a week to get their job done Source: Facebook, 2011 Source: Nielsenwire, 6/1/2010, Morgan Stanley Source: Forrester: Forrsights Workforce Survey 2011 © 2011 IBM Corporation © 2012 IBM Corporation
  14. 14. « A Social Business is a businessthat embeds «social» in all of its processes,connecting people to people, people to information,and data to insight.It is a company that engages its employees andclients in a two-way dialogue with social tools, istransparent in sharing its expertise beyond its fourwalls, and is nimble in its use of insights to changeon a dime.It is different from social media, in that social mediaprimarily adresses or focuses on marketing andpublic relations.»- Sandy Car t er , Get Bold
  15. 15. A social business optimizes interactions among peopleto gain a competitive advantageBy removing barriers, a social business allows people to apply expertise andinsights that improve and accelerate results across business functions: Workforce Customer Care Product and Optimization and Insight Service Innovation © 2011 IBM Corporation © 2012 IBM Corporation
  16. 16. New Goals of a Social Business © 2011 IBM Corporation © 2012 IBM Corporation
  17. 17. Understand whats going on – Social Analytics Collaborate on a set of objectives and insights, find the right experts and drive actions26 © 2012 IBM Corporation
  18. 18. Understand what is going on on my Web Site In beta The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion27
  19. 19. Understanding the Sentiment in your OrganizationExample: HR Social Intelligence Dashboard Early revealing of trends allows for direct involvement of subject matter experts © 2012 IBM Corporation
  20. 20. Transforming into a social business is like…You need… …learning to ride a bike Freedom Sp eed ty Flexibili New h orizon s Coach Motivation Learning Identify and deal …and with obstacles determination Suitable tools Safety measures Infrastructure © 2012 IBM Corporation
  21. 21. Native Social Mobile © 2012 IBM Corporation
  22. 22. It’s about social and business transformation It’s about creating It’s about a culture for trusted innovation relationshipsIt’s about creating a social business. http://www.ibm.com/socialcollaboration