MAURA Social media – what sites? how do you use it? Why? Have you thought about what you share? Why do you friend someone? How would you find a job? Lines are blurring – personal and professional
CLINT Case for change Media consumption habits changing
CLINT Update with Canadian stats from Google Adwords Keyword tool Sympatico.ca uses Bing search Google – based on Job, jobs, career, careers – over 33 million monthly Emploi, emplois, offre d'emploi, offres des emplois – over 5.2 million monthly searches
CLINT According to research study by Kelton Research Feb 2012, job seekers want to use mobile now: 65% would search for jobs 55% would receive alerts 47% would apply to jobs 45% would track application status 32% would seek advice/references 23% would share info with friends through mobile email 19% would share info with friends through mobile social Benefits to applying on mobile: can be done anywhere can be done immediately Challenges to applying on mobile: career sites are not optimized for mobile difficult to do multiple tasks
MAURA LinkedIn – 187 million members globally, approx. 6 million in Canada – mostly white collar Facebook – 1 billion members globally Twitter – 350 million users globally Google+ - recently hit 500 million users globally
CLINT 3 key takeaways from the study: 1. Whether you like it or not, hirers are using social networks to screen job applicants. This means it is important to carefully manage your image on these types of sites. 2. Facebook and Twitter are being used a lot to screen job applicants. On Facebook and Twitter, we believe hirers are trying to get a more personal view of a candidate, rather than the resume-like view they will see on LinkedIn. 3. Hirers are looking at the social networking profiles of candidates very early in the process. This means that job seekers need to have their online act in order before they begin looking for a job.
CLINT Your resume is (will be) your internet presence Experts become publishers on their topics, become known and found E.g. Dan Schawbel, on personal branding http://www.personalbrandingblog.com/ What is your goal? How do they want to be approached? What do they want to know? Active vs Passive? Share that! Support the goals of your audience, they can help support yours
Emphasis on unofficial Brand ambassador for the company, but how they are not spokespeople Don’t post anything that would embarrass you or the company Would you be comfortable if it ran on front page of Globe and Mail? Would you say this to Dominic in front of 1000+ employees?
“He or she who gets hired is not necessarily the one who can do that job best; but, the one who knows the most about how to get hired.” – Richard Lathrop, Author of Don’t Use a Resume
WHAT DO YOU USE SOCIAL MEDIA TO DO? Chatting with friends What about: Sharing pictures, videos • Showing expertise Telling stories, jokes • Staying in contact Playing games • Keeping contacts up to date Venting frustration • Finding work
3 TAKEAWAYS1. Employers are using Social Networks and Search Engines to find job applicants.2. Social Media and Search Engines are being used to screen job applicants.3. Employers are looking at the social networking profiles of candidates very early in the process.
FIRST, DO NO HARM1. Manage your profile: Learn privacy settings and use them1. Know what you will share and with whom: Share what’s appropriate with the right people1. Are you ok if your mom / teacher / boss sees this? Account name Post Update Share Like Tweet Tagged photo
SECOND, BUILD YOUR BRAND Identify your target audience(s) Determine what Content they want to know Integrate into your Profile (Summary, updates, etc.) Curate that Content Share and comment on that Content Network with like-minds
THIRD, PARTICIPATE POSITIVELY1.Paradox – the more you “sell”, the less you sell2.Social happens fast, but success/influence is accrued very slowly3.No shortcuts – success comes from hard work and putting in/making the timeThink of your time on social media as building proof of your reputation…
OR SIMPLY REMEMBER THIS1. Share with Care2. You are your Brand Ambassador3. You are responsible
Your use of social media provides a lasting impression of you as a professional, with people you may not actually meet or talk toIt all reflects Brand YouHow do you want to be known?