Mapping Routes to Employment in a Global City
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This document provides an overview of Toronto's local labour market and key industries and occupations. It summarizes Toronto's strong economy as the 12th ranked global city, with major employment clusters in food services, financial services, ICT, and other industries. The document outlines current workforce priorities around a shifting economic terrain, diversity, digital literacy, and the green economy. It provides details on in-demand and oversupplied occupations, and promotes tools and resources to help bridge skills gaps, including a green skills training database and routes to employment website. The presentation aims to help job seekers make strategic career decisions using local labour market information.
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Mapping Routes to Employment in a Global City
- 1. Mapping Routes TO. Employment in a Global City LABOUR MARKET INFORMATION WEBINAR SERIES Presented by: Toronto Workforce Innovation Group, In Partnership with COSTI Immigrant Online Services June 19, 2013
- 2. Toronto Workforce Innovation Group 2
- 3. Local Labour Market Information 3
- 5. Labour market information is a stepping stone in job hunting 5 Learn about the local economy Make strategic employment decisions Utilize appropriate employment & community services to bridge the training/skills gap
- 6. Toronto’s Economy: Local Labour Market Update 6
- 7. Toronto Highlights 7 • Toronto ranked 12th of 120 global cities (Hot Spots: Benchmarking Global City Competitiveness, The Economist) • Toronto ranked 4th among World's Top Tech Hubs by Startup Genome, a project that aims to increase the success rate of start-ups and accelerate the pace of innovation globally • A major economic engine of the country with 83,000 businesses • Major employment clusters: Food services, Financial services, ICT, Green Industry, Fashion, Film, Hospitality and Tourism and Life Sciences • 2nd Greenest Canadian City in Leading the Fight against Climate Change (Global Financial Centres Index - GFCI 9) • Toronto has the lowest risk in the world for employers to recruit, employ and relocate employees (Aon Consulting’s People Risk Index)
- 8. Immigrant Labour-Force Participation 8 Source: TIEDI, Labour Force Update-January 2013
- 9. Employment Overview-2012 9 Source: Statistics Canada, Labour Force Survey
- 10. Unemployment Overview-2012 10 Source: Statistics Canada, Labour Force Survey
- 11. Employment Concentration among SMEs, 2012-2013 11 Industry % of total employment (SMEs) Rank Professional, Scientific and Technical Services 12.80 1 Food Services and Drinking Places 9.27 2 Real Estate 5.60 3 Administrative and Support Services 4.79 4 Ambulatory Health Care Services 4.67 5 Source: Statistics Canada, Canadian Business Patterns
- 12. Professional, Technical & Scientific Services 12
- 13. Finance and Insurance 13 Trends • Services combining expertise in accounting, legal, consulting and recruitment • Targeted financing for ethno- specific business groups Opportunities • Credit Intermediation, Insurance, Securities, and mutual funds • Qualified talent pool regulated by Financial Services professional associations Priorities • Continuous mitigation around fluctuating market measures
- 14. Engineering 14 Trends • Research and Innovation projects in products and parts manufacturing Opportunities • Civil Engineering, Technicians and scientists in aerospace industry Priorities • Highly specialized technical skills accompanied by research capacities
- 15. Information, Communication and Technology 15 Trends • Digital media innovations accelerating tech hub start-ups Opportunities • Information Systems Analysts and Consultants • Software engineers and designers Priorities • Combined skill set: system analysis and design, marketing operations management and Human resources • Combination of domain experience in e-health, e-finance and digital media
- 16. Trades & Utilities 16 Trends • Industrial, commercial and utility- related projects in non-residential sectors Opportunities • Green Energy Construction • Research & Development to plan, develop and monitor green energy utilities Priorities • Shortage of Skilled Trades in nuclear utilities jobs coupled with 5% baby boomers retiring
- 17. Manufacturing: Food & Beverage Processing 17 Trends • Consumer demands for local, ethnic and organic food has created a new food economy, which is being supplied by SMEs Opportunities • Bakeries, meat processing and beverages • Quality Assurance to comply with health & safety regulations for food products Priorities • Largely Untapped labour market • Training and development needed in engineering and entrepreneurial streams
- 18. Key Industry Employers 18 LifeSciences(ScientificServices) Business,Professional&Technical Aerospace (Engineering/Manufacturing&Materials)
- 20. Understanding Workforce Development Priorities: Making Strategic Career Decisions 20
- 21. Current Workforce Priorities 21 Shifting Economic Terrain Diversity as Business Enablers Digital Literacy skills Growing the Green Economy
- 22. 25 Occupations in Demand • Managers in Engineering, architecture science and info systems • Managers in health, education, social and community services • Managers in construction and transportation • Auditors, accountants and investment professionals • Human resources and business services professionals • Professional occupations in natural and applied sciences • Physical science professionals • Life science professionals • Civil, mechanical, electrical and chemical engineers • Other engineers • Professional occupations in health • Physicians, dentists and veterinarians 22 • Optometrists, chiropractors and other health diagnosing and treating professionals • Pharmacists, dieticians and nutritionists • Therapy and assessment professionals • Nurse supervisors and registered nurses • Technical and related occupations in health • Medical technologists and technicians (except dental health) • Technical occupations in dental health care • Other technical occupations in health care (except dental) • Psychologists, social workers, counsellors, clergy and probation officers • Supervisors, mining, oil and gas • Underground miners, oil and gas drillers and related workers • Supervisors in manufacturing • Supervisors, processing occupations Source: CIBC Economics, “The Haves and Have Not's of Canada’s Labour Market
- 23. 20 Occupations in Over-supply • Other attendants in travel, accommodation and recreation • Technical occupations in personal service • Other occupations in personal service • Butchers & bakers • Upholsterers, tailors, shoe repairers, jewelers and related occupations • Fishing vessel masters and skippers and fisherman/woman • Machine operators & related workers in metal/mineral products processing • Machine operators & related workers in pulp & paper production & wood processing 23 Source: CIBC Economics, “The Haves and Have Not's of Canada’s Labour Market • Managers in manufacturing and utilities • Clerical supervisors • Clerical occupations • Clerical occupations, general office skills • Office equipment operators • Finance and insurance clerks • Mail and message distribution occupations • Secondary & elementary teachers and counsellors • Sales and service supervisors • Cashier • Occupations in food and beverage services • Tour & recreational guides and amusement occupations
- 24. Bridging the Gap: Using Labour Market Information
- 25. 25 www.routestoemployment.ca Promising Tools: Mapping employment pathways for Newcomers and IEPs
- 26. Using Social Media in Job Hunting Promising Tools: WhoPlusYou.com 26 Source: WhoPlusYou.com
- 27. Growing Green Careers Promising Tools: Green Skills Training Database 27 Green Themes 1. Energy Generation and distribution 2. Energy Conservation 3. Environmental Remediation and Stewardship 4. Sustainable living 5. Comprehensive Green
- 28. Growing Green Careers Using Green Skills Training Database: Green Career Mapping in Utilities • Transferable Skills ▫ Utilities and Construction Management ▫ Electrical Engineering and Technician • Educational Programs and Certifications ▫ Construction and Maintenance Electrician ▫ Electronics Engineering Technician/Technology ▫ Environmental Systems Engineering Technology-Energy Management Program ▫ Sustainable Energy ▫ Water Distribution and Supply • Additional Occupations for Consideration ▫ Civil Engineer ▫ Emerging Energy Researcher ▫ Energy Auditor ▫ Wastewater Collection and Treatment Operator ▫ Wind Energy Developer 28
- 29. Promising Practices &Tools: Complementing LMI with Local Employment Support Services, Training & Bridging Programs Local Community Agencies 29 Academic Institutions Professional Associations
- 30. Thank You 30 For more local labour market information www.workforceinnovation.ca www.routestoemployment.ca Phone: 416.934.1653 Fax: 416.934.1653 215 Spadina Avenue, Suite 350 Toronto, ON M5T 2C7 Feedback survey: http://www.surveymonkey.com/s/JXL3FVL
Editor's Notes
- This labour market information session is designed to help newcomer,immigrants, IEPs map routes to employment using local labour market information. The presentation will cover three major basis to help understand and use LMI for an informed job hunting strategy:1. Learning about Toronto's Economy2. Understanding Current Workforce Development Priorities 3. Putting the piece together-Using Labour Market Information with promising tools and practices to bridge the gap
- Toronto Workforce Innovation Group is a member of Workforce Planning Ontario; one of 25 local planning groups funded by the province to identify the skills training/adjustment issues in our local labour markets and work with community partners on initiatives to address those issues.We work to ensure that Toronto is prepared to meet the demands of a changing economy. Our priority is to match the skills in demand with the supply of workers available and build a resilient, competitive and talented workforce. We do this by:identifying workforce issues that are characteristic of the local community; andproviding collaborative solutions by engaging stakeholders and working with partners.
- Poll: Where do you obtain labour market information from?
- Toronto's economic activity is concentrated in 10 main clusters. These clusters comprise about 37% of economic activity in the Toronto region and account for substantial employment.Each employment sector has unique industry profile shaped by economic, social, political, and environmental factors. These include new/continued economic activity/ projects, public policy changes (ex. Urban economic development, immigration), labour force characteristics, education & training credentials, and shifting market demands for particular supply of labour. * Understanding each sectors profile through our multi-sectoral research can help map pathways into and across Toronto’s labour market in a shifting economy.-Newcomers/immigrants need to understand the possible pathways they may take, the obstacles they may face, the ideas them may use-Potential newcomers need a bigger and better picture of the labour market situation in the city where they want to move to. -Community service providers, front line workers need information that will help their clients find relevant work; such information may also help them make the case for new training initiatives.
- Labor Market Information tells the story of the local economy. The labor market consists of:-a demand side (based on the needs of employers)-a supply side (reflects the desire of people to obtainemployment)Utlimately we strive to ensure the labour market information can help both jobseekers and job developers: provide better services; make informed decisions; to help clients make informed decisions
- Toronto is a vibrant city, that continues to attract talent. Above are some interesting facts which reiterate this City’s uniqueness.
- According to the Toronto Immigrant Employment Data Initiative (TIEDI) from Jan 2012- Jan 2013Immigrants had notable job gains in manufacturing sector (17,100 jobs), health care and social assistance (16,900 jobs) and educational services (13,100 jobs). While large job losses for immigrants were found in accommodation and food services (10,200 jobs), other services sectors (9,000 jobs) and construction (6,400 jobs). These losses might be a result of a high number of highly trained immigrants concentrated more in middle to senior level positions.
- Labour Force Activity: Unemployment TrendsToronto's unemployment rate continues to grow and tends to be higher than those of the surrounding municipalities and most other major economic regions in Canada. (Toronto’s Management Information Dashboard: Q1-Q3, 2012 results)
- Between June 2011 and June 2012, Toronto’s employment trends in business establishments (employers) indicated:The number of medium-sized firms increased at a greater pace. Highest increases occurred with firms employing 50-99 employees.Above chart indicates the Top 5 Industries with a high concentration of employment in SMEs
- The Toronto Region has a high concentration of Professional, Scientific and Technical Servicesemployment compared to the rest of the province. Employment in this sector in GTA accounts for 48% ofall Ontario’s jobs.Concentration of subsectorsThe proportion of this industry sector comparedto all employment is 29% higher in this region than across the province as whole. Theconcentrationis especially pronounced in Toronto and York. Toronto has extremely high concentrations of employmentin the Legal Services; Accounting, Tax Preparation; Bookkeeping and Payroll services; Architectural, Engineering and related services; Specialized Design Services; Management, Scientific and Technical Consulting ServicesLabour ForceThe Computer Systems and Legal Services subsectors are the largest job clusters in the City ofToronto, equaling approximately 30,000 jobs each. Several other subsectors, in Toronto and otherareas, have over 10,000 jobs (Census 2006)The technical and professional services cluster is among the largest in North America and continues to grow, employing 324,660 people. Women account for slightly less than one half of the workforce.An average proportion of workers are aged 45 years or older.A growing number of organizations now purchase professional and technical services from outside firms rather than employing in-house staff with such expertise.Very few of these workers have union coverage.Wages are generally above the provincial average.
- Toronto is the third largest North American financial services center after New York and Chicago and is Canada's financial and business capital. With an employed workforce of roughly 232,000, Toronto's financial services sector is an engine of growth. It’s strength include:reputation for understanding and managing risk, global leadership in mining, metals and energy financing as well as retirement financing, e-commerce and, perhaps most surprisingly, very targeted niche areas like financing ethno-specific business groupEmployment in the securities and credit intermediation segments are more concentrated in the Toronto Region. In comparison, insurance operations are more widely spread out across the country. Highest share of employment in Funds.Many financial services professional also hold a variety of designations, which can be obtained through industry association: Certified General Accountants of Ontario(CGA); Certified Financial Planner(CFP); Certified Management Accountant(CMA); Institute of Chartered Accountants of Ontario(ICAO); Chartered Financial Analysts(CFA). s. http://www.investtoronto.ca/InvestAssets/PDF/Sector_One_Pagers_Financial_Services_English.pdf
- Sector ProfileGrowth in aerospace industry and engineering related jobs are driven by strong government support for R&D programs in a number of universities, colleges and labboratories.Key market segments include: Aircraft Assembly/Integration; Aero engines; Security; Space Robotics System; Simulation System; Maintenance & Repair and Overhaul; Communions Systems-Space/SatelliteLabour force characteristics GTAAerospace industry employs 22,000 people (Most are technicians, engineers, scientists…reflected in current demands)In Toronto CMA, there are 1,235 aerospace engineers and In Ontario 2,155.Education and Training Leading Academic Institutions for Aerospace study as well as advanced R&D capabilities include:UFT-Institute for Aerospace Studies (Has strong ties with Bombardier, NASA Ames and MD Robotics)Ryerson Institute for Aerospace Design and Innovation(has experiential learning experiences with Pratt&Whitney, Bombardier, Honeywell, Magellan,Messier-Dowty and Hispano-Suiza)York University( R&D initiatives linked with NASA)The Association of Colleges of Applied Arts &Technology of Ontario (2400program choices in 600 subject areas, focusing on practical training which range from aircraft manufacturing to airport services administration)
- Segments of the ICT industry that are experiencingextensive growth include:-cloud computing-mobile platforms and applications-gaming-3D-consumer privacy and security applications
- Thousands of new construction jobs should be created in Toronto with the start of large projects including work on the 2015 Pan American Games and Toronto's transit system. Many jobs in construction are connected to the interest in sustainable, green buildings as Toronto continues to lead in LEED certified building. An increase in jobs in the utilities sector is connected to the growth in construction and the interest in sustainable energies,which is influencing the development of new specializations in the trades. Key Green Industry Jobs in demandExternal insulation finishing system mechanicsSolar installer, geothermal installers, and green roof specialistsBoilermakers.Construction millwrights and industrial mechanics.Crane operatorsElectricians, including industrial and power system.Refrigeration and air conditioning mechanics.Sheet metal workers.Steamfitters, pipefitters and sprinkler system installers.Tile setters. Welders and related machine operators.
- Toronto Region Board of Trade calls this a hidden gem in Toronto’s economy. There is increased demand for food manufacturing and services. However, there is a labour market skills shortage. Currently, there is one skilled worker to five available jobs. As well, the skills in need require advanced training and development, similar to automotive engineers. Perhaps another stream of training and development can focus on the entrepreneurial stream. Source: http://www.bot.com/Content/NavigationMenu/Policy/2012Summit/food-and-beverage-primer.pdf
- Business, Professional &Technical- taken from Canada’s 100 top employer- in GTA (no particular order)All cover top 5 segments of employment- Legal Services; Accounting, Tax Preparation, Bookkeeping and Payroll Services; Architectural, Engineering and Related Services; Specialized Design Services; Management, Scientific and Technical Consulting ServicesSources: Invest Toronto, Key Business Sector Profiles; Canada’s Top100-Greater Toronto Area, 2013
- Sources: Invest Toronto, Key Business Sector Profiles; Canada’s Top100-Greater Toronto Area, 2013
- As always our strategic workforce priorities are informed by service providers and communities where labour market research is conducted. Through our extensive consultations and community collaboration, in combination with the data analysis we do on a continuous basis.Current workforce priorities identified in Toronto and GTA include:Shifting Economic TerrainToronto’s labour market is defined by a large and expanding knowledge sector at the top, a small number of “middle” jobs and a number of jobs at the bottom that is comparable to those in the knowledge sector (‘HourGlass’). The jobs are often contract and/or part-time and, increasingly, potential workers are looking tocreate their own small enterprise. Agencies are struggling with how to best serve clients with mental health issues resulting from diminishing access to service due to shrinking program budgets.*Action plans include: Managing Mental Health Issues in Employment Services, a series of professional development workshops with CAMH , in which Service Providers will have enhanced understanding of the resources available for clients who have mental health issues and be able to refer them to effective services2. Managing DiversityToronto is one of the most diverse cities in the world. Employers and HR managers are looking for information about managing an increasingly diverse workforce in terms of age, ability, cultural background, religion, country of origin.*Action plans include: Diversity Webinars with COSTI, a New web-portal for mapping Trade Routes for newcomers(like RTE)3. Digital LiteracyAs electronic mediums increasingly saturate our working lives, basic e-literacy competencies are becoming more sophisticated. Social media is now used by 92% of American employers for recruitment and reference checking of potential employees. In general, the practice of social media recruitment is far more common in the United States, but is quickly taking shape here in Canada, and locally among some corporate employers across Toronto and Greater Toronto Area. Many Human Resource Managers and Talent Acquisition Specialists/Recruiters note, while online job boards remain the leading source in Canada, the use of social media in recruitment is becoming an increasingly common source for accessing niches of talent. Some key employment sectors where social media recruitment is being used across Toronto and the GTA include: Retail & Trade, Professional, Technical and Scientific Services, and Finance & Insurance. *Action plans include: Social media in job development curriculum with Ryerson and WhoPlusYou Database for specific groups. Our last workshop on this topic is April 124. Growing the Green EconomyToronto is the 2nd greenest city in Canada, after Vancouver. The green energy act has been credited with creating over 40,000 jobs and more are expected. Employment Ontario agencies & counselors emphasize clients are actively pursuing “green” jobs or for work that puts them into the green economy. As such, they require greater clarity on and about green skills education and training programs. Presently, the essential skills necessary for occupations in Toronto’s green economy include both generic and technical skills, and there are a number of training programs that can support the development of basic skills. See our report “Tending Green Shoots”*Action plans include: Building on Green Skills: Conference on Skills Training for the Green Economy, with Green Skills Building Council, First Work – Green Skills Network
- These are jobs that go unfilled for long stretches due to a lack of skilled applicants.**However, we may both share a more critical understanding/perception that there is no lack of skilled labour rather workforce development priorities to help job seekers address systemic barriers, limiting access into these occupations
- These are jobs where a labour surplus for the above occupations are making employment opportunities disappearMany are associated with manual labour in manufacturing ( priority sector) while others are administrative support and entry level servicing positions that may be contending with technological advancements
- Labour market information can be overwhelming to shift through, comprehend and integrate into job development/job hunting.When considering the competitiveness of the today’s marketplace, we believe lmi adds strategic value in one’s career laddering process. The following are some promising practices and tools which will shed better light on how to use/integrate lmi better.
- This first example is our other web portal, specifically designed for IEPs, newcomers and immigrants to help them find commensurate employment pathways. It was funded by CIC.The goal of this site is to help newcomers/immigrants mitigate routestoemployment that are often barred by a lack of equal opportunityKey features include:All 10 job sectors(main site)Under case sector profile, the employment pathways are broken down into entry, middle and senior to help IEPs see where their foreign KSAOs fit with respect to Canadian KSAOs- * Most importantly, it centralizes the information on training and bridging programs available across Toronto and GTA
- This second example is a promising tool for social media job hunting. It is a database created by Ryerson, which is open to all job seekers and employers. The database generates fitting matches in real-time from jobs aggregators like Eluta or Indeed every night. VideoSome key pieces advice to accompany usage of this tool in career laddering:a. Need to use LLMI to understand where the jobs are shrinking and growing in the local economy to develop realistic expectations and build strategy for accessing desirable fitting employment opportunitiesb. Still in the process of being re-designed, it takes about 30-40 minutes to set-up. Step 1: Building My MarketMatch Profile-Navigating through pick list requires understanding of desired sector and occupation-Basic Info- Value Statement (Personal Branding Techniques)-Qualities and Strengths- know what your top strengths are and how they were specifically used(needs to be done prior). This section feels like an interview process.**Priority: Job seekers (mainly Young) need update labour market information to guide the process of profile building and personal branding .Tutorials are helpful and allow the user to seek support at any moment in the profile building processStep 2: How Employers find meJob seekers have the option to create top 3 desirable job matches. However, knowledge on the local labour market and specific sector help job seekers create realistic job matches currently available or emerging in the marketplaceStep 3: My employer invitations-The best part, as it protects the privacy of potential candidates, as the profile is only publicly shared based on job seekers discretion
- There are lots of emerging opportunities in the green economy. Job seekers in industries like: Utilities, Manufacturing, Retail Trade, Finances can find ways to transfer current skills with green training.In series 3 of our green economy research done in partnership with other central region boards, we uncovered in Tending Green Shoots.: there are more than 165 diverse organizations in the GTA offer some 370 Green skills building courses. Overall, these programs tend to cover any of the five green themes, providing primary and secondary skills sets useful for green collar jobs.Database exercise: Centennial College -Environmental Protection Technician