1.
How To
Growth Hack
Your Way
To Startup
TRACTION
By
Jeff Goldenberg

2.
Who Am I?

3.
What Is Traction?
Quantitative evidence
of customer demand.
Traction is a sign that
something is working.
Traction trumps
everything
John Doe / CEO

4.
What Does Traction Look Like?
NO YES
10,000 Facebook Fans
10,000 App Downloads
10,000 Emails Collected
120% ROI on Facebook Ads
40% Weekly Active Users
First 1,000 Paying Customers
10,000 Emails Collected 10,000 Emails Collected
Focus on What Can’t Be Faked!

5.
I Wrote a Book
100 Growth Hack Recipes
Recommended tools and software
For non-technical marketers
9 Case Studies on some of the
fastest growing companies like
Shopify, Zenefits and Frank & Oak

6.
The Stages of Growth
Growth
Transition To Growth
Product-Market Fit

7.
Product – Market Fit
Growth
Transition To Growth
Product-Market Fit

8.
Value Proposition and Buyer Personas

9.
Interview 100 Customers

10.
Talk to Some Real Experts

11.
Figure Out Your Unit Economics
CAC= 1/3 LTV

12.
Track Your Key Metric Obsessively

13.
Find a Great Name for your Product/Business

14.
Build Your Minimum Viable Product

15.
Prioritize and then A/B Test

16.
Test The Most Important Things First
Sample A/B Test: The Decoy Effect
Plan A
$20
Plan B
$50
Plan A
$20
Plan B
$30
Plan C
$50
VS

17.
Talk to you Customers on a Full Time Basis

18.
Add an Email Lead Magnet

19.
Collect and Segment Your Email Addresses

20.
Install Heat Maps

21.
Keyword Research for Content Keywords

22.
Start a Blog

23.
Upgrade Your Branding

24.
Watch Users Interact with your Site

25.
Create Awesome Forms and Score Your Leads

26.
Micro-Test Your MVP on AdWords

27.
Pre-Target Your Email List

28.
Bullseye Methodology – Round 1

29.
Bullseye Methodology – Round 2

30.
This is the RIGHT WAY to Launch a Business
• Minimizes cash burn
• Tests early and tests often
• Constant communication with customers
• Cheap and Accessible Technology
• Systematizes Learning

31.
CASE STUDY: Frank & Oak
• Pivoted off of first business Modasuite
• Pre-launch got them 12,000 signups
• Viral Loop got them tons of referrals
• “Premium Threads for Under $50”

32.
The Ultimate List of Excuses
to Not Launch Your Business
like a Growth Hacker

33.
There’s NEVER been a Better Time
To Launch A Business

34.
Thank You!
jeffgoldenberg@gmail.com
JeffGoldenberg.net
Growthhackerguide.com
@jeff_goldenberg