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Lorem Ipsum Dolor Sit Amet
Company Name
Jeff Goldenberg
Top 10 Ways to
Hack Your Email Marketing
About Jeff
Borrowell
500 Startups
&
TechStars
Partner/Facebo
ok Guru
The Growth
Hacker’s Guide
to the Galaxy
Abacus
Mentor...
Email Is Important.
Let’s Do It Right!
ABC: Always Be Collecting
1
2
3
Make email collection
part of your acquisition
strategy.
Think Micro Conversions.
Many way...
Lead Cards
Lead Ads
Pop Ups
CTA Forms
Make It Personal
1
2
3
Goal is to get as close
to 1:1 marketing as
possible.
More than just “Hi Stan”
Authentic vs Casual
Segment and Solve
1
2
3
The Axes of Segmentation
Solve a Problem
Resend email to people
who don’t open
Deliverability
1
2
3
Understand and avoid the
keywords that trigger
spam.
Test smaller batches
before blasting your list.
...
SubjectLine.com
Score out of 100
Point get deducted for
hazardous keywords
Re
Place Your Screen Here
Colour coded for
conf...
Open Rates
1
2
3
Obsess over your subject
lines.
Obsess over other
people’s subject lines.
Pay attention to times
of day a...
Click Through Rates
1
2
3
Have a single CTA.
Make your offer easy to
understand and simple to
act upon.
Provide social pro...
Mobile First
1
2
3
Assume your email will be
read on a smartphone.
Anything important should
be above the fold.
Gmail and ...
Litmus
Email Automation
1
2
3
Not as hard as it sounds
anymore.
Automated email funnel
that helps customers
through the buying cy...
Strategy First
Idea/Opport
unity
Don’t let the tools drive the strategy!
Logic Technology
What is your objective?
Strategy...
Quick Wins
ONBOARDING CONTENT
LEAD
NURTURING
E-COMMERCE
Automate a series of welcome
emails.
Behaviour based emails that
t...
Download free email testing tracker
at JeffGoldenberg.net
Testing
1
2
3
Always test a challenger
against your champion.
Go...
Bonus: Facebook Lookalikes
Abacus.Agency
Don’t Quit!
Connect With Me
@jeff_goldenber
g
http://www.JeffGoldenberg.net
jeff@abacus.agenc
y
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10 Ways to Hack your Email Marketing

Here is a speech and presentation I gave at Inboundcon 2016 on October 6, 2016 in Toronto, Canada. Hope you enjoy!

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10 Ways to Hack your Email Marketing

  1. 1. Lorem Ipsum Dolor Sit Amet Company Name Jeff Goldenberg Top 10 Ways to Hack Your Email Marketing
  2. 2. About Jeff Borrowell 500 Startups & TechStars Partner/Facebo ok Guru The Growth Hacker’s Guide to the Galaxy Abacus Mentor Head of Growth Co-Author
  3. 3. Email Is Important. Let’s Do It Right!
  4. 4. ABC: Always Be Collecting 1 2 3 Make email collection part of your acquisition strategy. Think Micro Conversions. Many ways exist to capture email addresses
  5. 5. Lead Cards
  6. 6. Lead Ads
  7. 7. Pop Ups
  8. 8. CTA Forms
  9. 9. Make It Personal 1 2 3 Goal is to get as close to 1:1 marketing as possible. More than just “Hi Stan” Authentic vs Casual
  10. 10. Segment and Solve 1 2 3 The Axes of Segmentation Solve a Problem Resend email to people who don’t open
  11. 11. Deliverability 1 2 3 Understand and avoid the keywords that trigger spam. Test smaller batches before blasting your list. Use a subject line testing tool https://glockapps.com/blog/understanding-deliverability-metrics/
  12. 12. SubjectLine.com Score out of 100 Point get deducted for hazardous keywords Re Place Your Screen Here Colour coded for confidence of deliverability Also gives advice on subject line best practices
  13. 13. Open Rates 1 2 3 Obsess over your subject lines. Obsess over other people’s subject lines. Pay attention to times of day and day of week variability. www.impactbnd.com/blog/try-these-6-a-b-test- today-to-increase-your-email-open-rates
  14. 14. Click Through Rates 1 2 3 Have a single CTA. Make your offer easy to understand and simple to act upon. Provide social proof to reduce the risk.
  15. 15. Mobile First 1 2 3 Assume your email will be read on a smartphone. Anything important should be above the fold. Gmail and Inbox by Gmail are now responsive.
  16. 16. Litmus
  17. 17. Email Automation 1 2 3 Not as hard as it sounds anymore. Automated email funnel that helps customers through the buying cycle. Really important for longer sales cycles.
  18. 18. Strategy First Idea/Opport unity Don’t let the tools drive the strategy! Logic Technology What is your objective? Strategy How would you like it to work? Business Rules Audit tools with the exact objective in mind. Tools
  19. 19. Quick Wins ONBOARDING CONTENT LEAD NURTURING E-COMMERCE Automate a series of welcome emails. Behaviour based emails that trigger by website actions. Automate marketing emails including cart abandon, referral program and review request. Automate recommended products, upsell and cross sell emails. Automate newsletter and customize different versions for segments. Offer drip email courses to educate your customers. Automate drip campaigns to walk prospects through your funnel. Automate collection and segmentation of emails into groups.
  20. 20. Download free email testing tracker at JeffGoldenberg.net Testing 1 2 3 Always test a challenger against your champion. Good email is a puzzle with a lot of pieces. Test combos. Track all your results and look for outliers.
  21. 21. Bonus: Facebook Lookalikes Abacus.Agency
  22. 22. Don’t Quit!
  23. 23. Connect With Me @jeff_goldenber g http://www.JeffGoldenberg.net jeff@abacus.agenc y

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