Using Adobe Photoshop For Creating Publicity Materials

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These slides were presented to the Publicity officers of De La Salle University Business Management Society.

The presentation aims to teach the basics of Photoshop and the proper use of typography and color in designing publicity materials.

Published in: Design, Art & Photos, Technology
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  • Not appealing: You only see the words; presents no mood or personality.
  • After example: No drawing No border Just change of typefaces
  • Before: Top typeface: Very light, refined and even delicate in appearance– bad choice for a billboard plugging a ranch. Not convincing as a wild West. Other typeface: complex, lighthearted. Not convincing for the rugged outdoor Western life.
  • After: Reminds of the lettering in newspaper ads and posters from the early Western settlements. More convincing and has a western mood.
  • Before: Type not noticeable for public notice After: Stern and insistent message. “ It means business” “ Ignore me at your own peril.”
  • Before Matching type with illustration Type used in not “futuristic”. It has a nineteenth century root. Does not match the modern drawing Does not match the theme “world of the future”.
  • After Has a futuristic look (some sort of robocop thing) Matches the drawing and the theme
  • Before Type alone logo Has a good design although it is plain and does not have a personal touch being a logo
  • After Adds elegance Logo appears unique Imparts sense of unity because knotted
  • Don’t show off everything that you own! Over decorated Lacks organization
  • Don’t use more than two typeface families in a single document.
  • There are specialty fonts!
  • One color, varied hues
  • Colors adjacent to one another in the color wheel
  • Using Adobe Photoshop For Creating Publicity Materials

    1. 1. Presented by Gialogo, Ermilo John, Jr. D. BSCS-IST, De La Salle University 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    2. 2. <ul><li>Photoshop Basics </li></ul>08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    3. 3. 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    4. 4. The Menu Bar 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    5. 5. The Options Bar 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    6. 6. The Toolbar 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    7. 7. <ul><li>Selection Tools </li></ul><ul><ul><li>Marquee Tool </li></ul></ul><ul><li>Move Tool </li></ul><ul><li>Text Tool </li></ul><ul><li>Brush Tool (if necessary) </li></ul><ul><li>Shape Tool (if necessary) </li></ul>08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    8. 8. <ul><li>About Typography </li></ul>08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    9. 9. <ul><li>Typography </li></ul><ul><ul><li>Typography is the study and process of typefaces; how to select, size, arrange, and use them in general. </li></ul></ul><ul><ul><ul><li>www.proximasoftware.com/fontexpert/terms/t.htm </li></ul></ul></ul><ul><ul><li>Setting of type to design and print standards to make type more readable, attractive or outstanding. </li></ul></ul><ul><ul><ul><li>www.twpg.com.au/Retail/glossary.htm </li></ul></ul></ul>Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    10. 10. <ul><li>Typography </li></ul><ul><ul><li>“ Even in 10,000 typefaces available, it might still be impossible to find one that would produce the exact impression wanted in a particular document.” </li></ul></ul>Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    11. 11. <ul><li>Why Type Matters </li></ul><ul><ul><li>Example number 1: Before </li></ul></ul>Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    12. 12. <ul><li>Why Type Matters </li></ul><ul><ul><li>Example number 1: After </li></ul></ul>Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    13. 13. <ul><li>Why Type Matters </li></ul><ul><ul><li>Example #2 </li></ul></ul><ul><ul><ul><li>Before </li></ul></ul></ul>Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    14. 14. <ul><li>Why Type Matters </li></ul><ul><ul><li>Example # 2 </li></ul></ul><ul><ul><ul><li>After </li></ul></ul></ul>Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    15. 15. <ul><li>Why Type Matters </li></ul><ul><ul><li>Example number 3: Before and After </li></ul></ul>Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    16. 16. <ul><li>Why Type Matters </li></ul><ul><ul><li>Example number 4: Before </li></ul></ul>Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    17. 17. <ul><li>Why Type Matters </li></ul><ul><ul><li>Example number 4: After </li></ul></ul>Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    18. 18. <ul><li>Why Type Matters </li></ul><ul><ul><li>Example number 5: Before </li></ul></ul>Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    19. 19. <ul><li>Why Type Matters </li></ul><ul><ul><li>Example number 5: After </li></ul></ul>Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    20. 20. <ul><li>Why Type Matters </li></ul><ul><ul><li>Example number 6: Before </li></ul></ul>Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    21. 21. <ul><li>Why Type Matters </li></ul><ul><ul><li>Example number 6: After </li></ul></ul>Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    22. 22. <ul><li>Why Type Matters </li></ul><ul><ul><li>There are specific types for everything! </li></ul></ul>Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    23. 23. <ul><li>Colors </li></ul>08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    24. 24. <ul><li>C o l o r s </li></ul><ul><ul><li>One of the designer's best tools </li></ul></ul><ul><ul><li>Look and Feel </li></ul></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Highlight or group content </li></ul></ul>08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    25. 25. <ul><li>C o l o r s </li></ul>08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    26. 26. <ul><li>C o l o r s </li></ul><ul><ul><li>Red to yellow, including orange, pink, brown, and burgundy </li></ul></ul><ul><ul><li>Associated with the sun and fire </li></ul></ul><ul><ul><li>Represents both heat and motion </li></ul></ul><ul><ul><li>When placed near a cool color, a warm color will tend to pop out, dominate </li></ul></ul>08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    27. 27. <ul><ul><li>Green to blue, can include violet </li></ul></ul><ul><ul><ul><li>Cooler violet is closer to blue </li></ul></ul></ul><ul><ul><li>Cool colors can calm people down and reduce tension </li></ul></ul><ul><ul><li>In a design, cool colors tend to recede </li></ul></ul><ul><ul><ul><li>Great for backgrounds and larger elements on a page, </li></ul></ul></ul><ul><ul><ul><li>Wont overpower your content </li></ul></ul></ul>08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    28. 28. <ul><li>Monochromatic Scheme </li></ul><ul><ul><li>One color, different hues </li></ul></ul>08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    29. 29. 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity Monochromatic Color Scheme - http://haveamint.com/
    30. 30. <ul><li>Analogous Colors </li></ul><ul><ul><li>Adjacent colors in the color wheel </li></ul></ul>08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    31. 31. 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity Analogous Color Scheme - http://regines.net.au/
    32. 32. <ul><li>Complementary Colors </li></ul><ul><ul><li>Colors located opposite to each other in the color wheel </li></ul></ul>08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    33. 33. 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity Complementary Color Scheme http://www.ufl.edu/
    34. 34. <ul><li>Complementary Colors </li></ul><ul><ul><li>Watch out for simultaneous contrast </li></ul></ul>08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    35. 35. <ul><li>Colors in Nature </li></ul>08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    36. 36. <ul><li>Colors in Nature </li></ul>08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    37. 37. <ul><li>Color Scheme 2 </li></ul><ul><ul><li>http://colorschemedesigner.com/ </li></ul></ul>08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    38. 38. <ul><li>Things to remember </li></ul>08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    39. 39. <ul><li>4 W’s </li></ul><ul><ul><li>Who </li></ul></ul><ul><ul><ul><li>Sponsoring organization/target audience </li></ul></ul></ul><ul><ul><li>What </li></ul></ul><ul><ul><ul><li>Title of activity/What the activity is </li></ul></ul></ul><ul><ul><li>Where </li></ul></ul><ul><ul><ul><li>Venue </li></ul></ul></ul><ul><ul><li>When </li></ul></ul><ul><ul><ul><li>Date and time </li></ul></ul></ul>08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    40. 40. <ul><li>E-mail size must be different from print size </li></ul><ul><ul><li>Email: ~600px width </li></ul></ul><ul><ul><ul><li>Use Save for Web in Photoshop </li></ul></ul></ul><ul><ul><li>Print: at least 150dpi </li></ul></ul>08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    41. 41. <ul><li>If it doesn’t sell, your stuff is screwed </li></ul>08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

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