Landing Page Optimization

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Toputop.com is a leading internet marketing company in India offering professional SEO services or search engine optimization services. http://www.toputop.com

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Landing Page Optimization

  1. 1. www.toputop.com Landing Page Optimization
  2. 2. Landing Page: <ul><li>Landing pages has great importance in internet marketing communications. Design your landing page with your primary goal in mind </li></ul><ul><li>Optimized landing pages can improve online campaign results dramatically. </li></ul><ul><li>Specific page(s) on a web site created for visitors referred from marketing campaigns which are designed to achieve a marketing outcome. </li></ul>www.toputop.com Landing page refers to <ul><li>Maximize conversion of visitors to this page or </li></ul><ul><li>Series of pages to a particular marketing outcome – sale, lead or change in brand metrics. </li></ul>
  3. 3. Landing page main aspects evaluated: <ul><li>Fix your primary goals </li></ul><ul><li>URLs </li></ul><ul><li>Location of the landing page </li></ul><ul><li>Call-to-action button </li></ul><ul><li>Look should be great </li></ul><ul><li>Must inclusion of forms </li></ul><ul><li>Repetition of email promotional copy </li></ul><ul><li>Clear Logos and navigation bars </li></ul><ul><li>Design layout </li></ul><ul><li>Copy length and little scrolls </li></ul><ul><li>Use of headings and main points </li></ul><ul><li>Inclusion of photography, main product/service focus </li></ul><ul><li>Little animation </li></ul><ul><li>Opt-in requests </li></ul>www.toputop.com
  4. 4. Landing page should follow <ul><li>Site hierarchy </li></ul><ul><li>Design principles </li></ul><ul><li>Make it simple </li></ul>www.toputop.com Development cycle of Landing Page <ul><li>Objectives or Goal </li></ul><ul><li>Brief or Description </li></ul><ul><li>Design / Layout </li></ul><ul><li>Validation / Testing </li></ul><ul><li>Integration </li></ul><ul><li>Publication </li></ul><ul><li>Verification </li></ul><ul><li>Launch </li></ul>
  5. 5. Landing Page tools <ul><li>LiveBall </li></ul><ul><li>A/B testing </li></ul><ul><li>Omniture TnT </li></ul><ul><ul><li>MVT testing </li></ul></ul><ul><li>Google WO </li></ul><ul><ul><li>A/B MVT </li></ul></ul>www.toputop.com Landing page success factors <ul><li>To be effective, landing pages need to combine the following: </li></ul><ul><li>Usability </li></ul><ul><li>Accessibility </li></ul><ul><li>Persuasion </li></ul><ul><li>Develops trust in your brand </li></ul>
  6. 6. www.toputop.com Landing Page Optimization

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