Introduction to Marketing

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Toputop.com is a leading internet marketing company in India offering professional SEO services or search engine optimization services, pay per click (PPC) services, content writing, SEO copywriting, link building and SEO consulting services in US and UK.
http://www.toputop.com

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Introduction to Marketing

  1. 1. Introduction to Marketing www.toputop.com
  2. 2. Marketing: <ul><li>Marketing is analyzing and satisfying consumer needs. </li></ul><ul><li>A strategically planning and executing of a set of objectives to bring buyers and sellers together so that a sale can take place. </li></ul><ul><li>3M's are Money, Management, and Marketing </li></ul><ul><li>In the 3 M's of Business model Marketing play a key role. </li></ul>www.toputop.com
  3. 3. The 4 P's of Marketing are <ul><li>Buying and Selling of and exchange of goods for an agreed amount. </li></ul><ul><li>Marketing is the promotion of products or service especially advertising and branding. </li></ul><ul><li>  </li></ul>www.toputop.com • Product • Price • Place • Promotion
  4. 4. Marketing can be classified as 3C model also www.toputop.com • Customer • Company • Competitor 3 conceptions of marketing are • Production concept • Selling concept • Marketing concept
  5. 5. Short Term Factors in Marketing System are www.toputop.com • Product • Place • Price • Promotion Long Term Factors in Marketing System are • Technological • Legal • Cultural • Economic
  6. 6. Different Components of a Marketing Plan: www.toputop.com <ul><li>Market Research/Analysis </li></ul><ul><li>2. Marketing Objectives/Goals </li></ul><ul><li>3. Marketing Mix/Strategy </li></ul><ul><li>4. Marketing Budget </li></ul><ul><li>5. Market Monitoring and Evaluating </li></ul><ul><li>6. Plan Check List </li></ul>
  7. 7. Types of Marketing: www.toputop.com • Internet Marketing • Offline Marketing • Word of Mouth Marketing • Guerilla Marketing • Print Advertising • Direct Mail • TV and Radio • Network Marketing • Services Marketing • Evangelism Marketing • Relationship Marketing • Experiential Marketing • Mobile Marketing
  8. 8. New Media marketing types: www.toputop.com • Internet • Mobile phones • IPODS • PDAS Types of Market Research: Exploratory Research: Better understanding of the problem dimensions. Descriptive Research: General understanding of the marketing problem Causal Research: Used to identify cause-and-effect relationship.
  9. 9. Top Marketing Rules: www.toputop.com • Rules are Meant to be Broken if needed • Marketing Must Result in Sales and growth • Be unique • Keep a deadline
  10. 10. Introduction to Marketing www.toputop.com

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