Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

e-Commerce Internet Marketing Strategy


Published on is a Internet Marketing Company,Search
Engine Optimization Company India, a Professional SEO Services Firm
that offers outstanding services like, Web development and Design,
SEO, Link building for your website.

Published in: Business, Technology

e-Commerce Internet Marketing Strategy

  1. 1. E-Commerce Internet Marketing Strategy
  2. 2. E-Commerce Internet Marketing Strategy : <ul><li>E-Commerce : </li></ul><ul><li>Exchange of goods, products, or services via an electronic medium over the internet. </li></ul> Buying Selling
  3. 3. E-Commerce Domains : <ul><li>Business-to-Business (B2B) </li></ul><ul><li>Collaborative Commerce (c-commerce) </li></ul><ul><li>Business-to-Consumers (B2C) </li></ul><ul><li>Consumers-to-Businesses (C2B) </li></ul><ul><li>Consumer-to-Consumer (C2C) </li></ul><ul><li>Intra-Business (intra-organizational) Commerce </li></ul><ul><li>Government-to-Citizens (G2C) </li></ul><ul><li>Mobile Commerce (m-commerce) </li></ul>
  4. 4. Internet Marketing : <ul><li>Strategies and techniques applied on the Internet and related digital technologies to achieve marketing objectives. </li></ul><ul><li>E-marketing is complete efforts to implement, promote, and sell products and other services over the Internet. </li></ul> Traffic Increase
  5. 5. 4P’s of E-Commerce Internet Marketing : <ul><li>PRODUCT  PLACE  PROMOTIONS  PRICE </li></ul><ul><li>Different types of E-Commerce Online Advertisements: </li></ul><ul><li>Display and Media ads (Banners, Flash Ads, Flash Games, Online Videos) </li></ul><ul><li>Search Engine Marketing (PPC Campaigns) </li></ul><ul><li>Sponsorships Ads </li></ul><ul><li>Referrals (Affiliate Relationship Marketing) </li></ul><ul><li>E-mail marketing </li></ul><ul><li>Online Catalogs </li></ul><ul><li>Online Chat </li></ul><ul><li>Viral Marketing </li></ul><ul><li>Blog Advertising </li></ul> 4P’s
  6. 6. Main sources to improve E-Commerce Internet marketing: <ul><li>E-Mail Campaigns </li></ul><ul><li>Local Guerilla Marketing </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>Website Design & Development </li></ul><ul><li>Brand Initiatives </li></ul><ul><li>Paid Placement (PPC) </li></ul><ul><li>Public Relations </li></ul><ul><li>Social Media Marketing </li></ul>
  7. 7. 4P’s of E-Commerce Internet Marketing : <ul><li>Key Areas to consider in E-Commerce Internet Marketing : </li></ul><ul><li>Designing Attractive Web Site with product focus </li></ul><ul><li>Corporate Web site </li></ul><ul><li>Online Privacy and Security </li></ul><ul><li>Customer Database </li></ul><ul><li>Data warehouse </li></ul><ul><li>Direct-mail Marketing </li></ul>
  8. 8. E-Commerce Internet Marketing Strategy