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Online Marketing Canada


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The world of Canadian online marketing. A presentation I did for a Charlottetown, PEI business group. Some tips and tricks. Canadian online marketing statistics used when available.

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Online Marketing Canada

  1. 1. The World Of Canadian Online Marketing Is Your Business Prepared? Robert Dawson September 20, 2011
  2. 2. OUTLINE <ul><li>OPPORTUNITIES </li></ul><ul><li>TIPS </li></ul><ul><li>QUESTIONS </li></ul><ul><li>CONCLUSION </li></ul>
  3. 4. OPPORTUNITIES <ul><li>Canadian Population = 34,000,000 </li></ul><ul><li>Online = 25,086,000 </li></ul><ul><li>Canadians spend 44 hours average online per month - Almost double the global average </li></ul>
  4. 5. GOOGLE
  5. 6. FACEBOOK
  6. 8. LINKEDIN
  7. 9. Networking – Online
  8. 11. YOUTUBE
  9. 12. MIDDLE EAST UPRISINGS <ul><li>&quot;“We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.&quot; </li></ul>
  10. 13. FOOD FOR THOUGHT <ul><li>Social media has been widely credited with assisting in the toppling of regimes in the middle east. </li></ul><ul><li>Do you think social media could topple large corporations??? </li></ul>
  11. 14. CORPORATE REVOLUTION <ul><li>‘ If this kind of thing can take down the government in Egypt, it can take down your company,’ says Doug Chia, assistant general counsel and corporate secretary of Johnson & Johnson. </li></ul>
  13. 16. TIPS <ul><li>Google Yourself – Free </li></ul><ul><li>Buy - $10/year </li></ul><ul><li>Install Analytics Software – Google Analytics free </li></ul><ul><li>Join Linked-In Search Business Prince Edward Island Group 369 members - Free </li></ul><ul><li>Contact myself for $100 Google Adwords free trial </li></ul><ul><li>E-commerce Internship program – 75% off </li></ul>
  14. 17. Questions and Or Comments? Twitter: @dawsonrb LinkedIn: [email_address]