Foursquare

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What are location-based services by Dan Elder of CenTex Social Media by Topsarge http://www.topsarge.com and learn about checking in via Foursquare.

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Foursquare

  1. 1. Location-Based Services<br />Why it matters<br />Dan Elder, MKMP<br />New Media Advisor<br />dan.elder@topsarge.com<br />http://topsargebusinesssolutions.com<br />
  2. 2. They’re Everywhere<br />
  3. 3. What’s New?<br />Smartphone and either GPS or cell phone towers<br />
  4. 4. Geosocial Networking<br />Geosocial Networking is a type of social networking in which geographic services and capabilities such as geocoding (location) and geotagging (metadata) are used to enable additional social dynamics.<br />
  5. 5. Location-based Services<br />Location Based Services<br />Maps & Navigation<br />Tracking Services<br />Maps & Navigation<br />Application<br /><ul><li>Maps
  6. 6. Routing
  7. 7. Assisted Navigation
  8. 8. Friends and Family Finder
  9. 9. Traffic
  10. 10. Vehicle Tracking
  11. 11. Yellow Pages
  12. 12. City Guides
  13. 13. User Generated Contact
  14. 14. Social Networking
  15. 15. Context Advertising</li></li></ul><li>Geosocial Applications<br />
  16. 16. The Magic of Foursquare<br />4 million users (up from 170k late 2009)<br />20,000 new users a day<br />Bloomberg, Nov 11, 2010<br />
  17. 17. Humor (Laugh)<br />
  18. 18. 4sq In a Nutshell<br />Foursquare lets users “check in” using mobile phones when they visit a place or business. Users can see who else has checked in at locations, review businesses and get suggestions for things to do nearby. The service also makes it easier for businesses to tailor offers to users based on their location.<br />
  19. 19. The User’s View<br />The User Experience<br />
  20. 20. Its Starts with an App<br />
  21. 21. Check In<br />
  22. 22. Share Levels<br />Share with no one<br />Share with Foursquare Friends (Only)<br />Share with Twitter/Facebook friends<br />
  23. 23. Get Points, win Badges<br />
  24. 24. Some Badges<br />
  25. 25. The Mayor<br />Foursquare mayorships are awarded to your customers with the most days checked into your venue over the last 60 days, and only users who have uploaded profile photos are eligible.<br />
  26. 26. Humor (Giggle)<br />
  27. 27. Add a Venue<br />Credit: http://www.askdavetaylor.com/how_to_add_venue_business_foursquare.html<br />
  28. 28. Business Sense<br />
  29. 29. 7 Essential Tips<br />Business Tips:<br /><ul><li>Get listed, at the very least.
  30. 30. Use and promote the specials.
  31. 31. Check your analytics and data.
  32. 32. Encourage people to post reviews.
  33. 33. Use the charity angle.
  34. 34. Find out how you can improve.
  35. 35. Give insider tips to Foursquare users.</li></li></ul><li>The Power of the Special<br />
  36. 36. Types of Specials<br />Mayor Specials: unlocked only by the Mayor of your venue. Who's the Mayor? It's your single most loyal customer! (the user who has checked in the most in the last 60 days)("Foursquare has deemed you the Mayor? Enjoy a free order of french fries!") <br />Check-in Specials: unlocked when a user checks in to your venue a certain number of times.("Foursquare says you've been here 10 times? That's a free drink for you!") <br />Frequency-based Specials: are unlocked every X check-ins.("Foursquare users get 20% off any entree every 5th check-in!") <br />Wildcard Specials: always unlocked, but your staff has to verify some extra conditions before awarding the Special.("Show us your foursquare Swarm badge and get a free drink!") <br />
  37. 37. Humor (Haha)<br />
  38. 38. New-age Marketing?<br />
  39. 39. Bringing in the Business<br />
  40. 40. Not just Locals<br />
  41. 41. Write these Down<br />What to do Next<br />
  42. 42. Claim YOUR venue<br />
  43. 43. Use 4sq Tools<br />
  44. 44. Foursquare Analytics<br />There is no charge for analytics on foursquare<br />
  45. 45. The new Power App?<br />
  46. 46. Facebook Places Emerges<br />Allfacebook.com, Nov 11, 2010<br />
  47. 47. Still Humor<br />
  48. 48. Questions?<br />We Got Answers<br />Dan Elder, Social Media Advoate (dan.elder@topsarge.com)<br />http://www.topsargebusinesssolutions.com (254) 853-4410<br />

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