Evolution of Digital Public Relations with Content Marketing

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Content is the currency for building social relationships that can boost earned media. If you want to ensure your brand gets in the media, then become the media. Presentation from PRSA International Conference on evolving digital PR through content marketing by Lee Odden, CEO of TopRank Online Marketing.

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  • http://www.ericsson.com/news/110214_more_than_50_billion_244188811_c
  • Content Powers Searchhttp://fleishmanhillard.com/2012/01/31/2012-digital-influence-index-shows-internet-as-leading-influence-in-consumer-purchasing-choices/
  • http://www.marketingprofs.com/charts/2011/4972/content-fuels-social-media-interactionhttp://www.holmesreport.com/expertknowledge-info/11638/Journalists-Use-Several-Social-Media-Channels-For-Research.aspx
  • https://www.marketingsherpa.com/barrier.html?ident=31928
  • TopRank Online Marketing e-Book: 29 Secrets About Content Marketing & The Undercover Agents Who Shared ThemTopRank is a digital marketing agency offering integrated marketing consulting services ranging from content development to SEO to Online PR to Email Marketing and Social Media Marketing. Find us at: http://www.toprankmarketing.comhttp://www.toprankblog.comhttp://optimizebook.comContent Marketing World is the largest (and we think best) content marketing conference in the world. http://www.contentmarketingworld.com
  • Add Slideshare logo over YouTube
  • http://www.toprankblog.com/2011/06/content-marketing-definition-tactics/
  • Single content object vs. connected ideas across content & social mediaThemes and narrative across media typesOptimize and socialize
  • Single content object vs. connected ideas across content & social mediaThemes and narrative across media typesOptimize and socialize
  • Social spokesChannels of distributionMonitor, engageReactive, proactive
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