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Social Media & SEO - TopRank Online Marketing

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Social Media & SEO - TopRank Online Marketing

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#Optimize your online marketing with Social Media and SEO.

Competition for attention on the search and social web is exploding and this presentation shares how to attract & engage more customers through the intersection of Social Media, SEO & Content Marketing.

Moving from tactical to strategic SEO and Social Media Marketing means being the Social SEO Hero in your organization.

Presentation by Lee Odden, CEO of TopRank Online Marketing at SMBMSP39.

#Optimize your online marketing with Social Media and SEO.

Competition for attention on the search and social web is exploding and this presentation shares how to attract & engage more customers through the intersection of Social Media, SEO & Content Marketing.

Moving from tactical to strategic SEO and Social Media Marketing means being the Social SEO Hero in your organization.

Presentation by Lee Odden, CEO of TopRank Online Marketing at SMBMSP39.

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Editor's Notes

  • TopRank Online Marketing is a specialist at helping companies attract and engage more customers through the intersection of Search, Social Media and Content Marketing. In combination with Email Marketing and Social Advertising, TopRank’s Online Marketing pros have helped B2B and B2C companies increase traffic, sales and brand visibility online since 2001. This presentation provides insights into the Convergence of Search, Social & Content Marketing.
  • Lee Odden is CEO of TopRank Online Marketing and editor of Online Marketing Blog: Rated the #1 content marketing blog by Junta42 and a top 10 blog by Advertising Age.  A 14-year online marketing veteran, Lee has been cited by numerous industry publications and books including The Economist, DM News and ‘Marketing in the Age of Google’ by Vanessa Fox.  Lee speaks internationally on Social Media SEO and Content Marketing for top conferences including ad:tech, Intel’s Social Media Summit and SES, where he serves on the board of advisors. His first book, ‘Optimize’ will be published by Wiley in 2012.
  • What happens in 60 seconds on the internet?
  • http://techcrunch.com/2010/08/04/schmidt-data/
  • http://www.socialbakers.com/blog/171-facebook-is-globally-closing-in-to-700-million-users/https://plus.google.com/117388252776312694644/posts/1k85ZNPCu1A
  • http://www.comscore.com/Press_Events/Press_Releases/2010/1/Global_Search_Market_Grows_46_Percent_in_200970% of brands social media content (FB or Twitter) doesn’t rank in top 20 on Google for brand namehttp://www.brightedge.com/2011-04-18-brightedge-study-social-media-seo-optimization
  • As marketers gear up for the fourth quarter, the busiest time on their marketing calendars, nearly two-thirds (63.4%) say they are planning to increase focus on social media over the next 12 months, while nearly one-half plan to increase focus on email (45.5%) and content marketing (45.3%), according to a new survey from Bizo.Moreover, among those who conduct social marketing, most (97%) say social media is now more or equally important to the marketing mix than it was in the previous year.http://www.marketingprofs.com/charts/2011/5786/brands-betting-big-on-social-email-content-marketing?adref=nl082511
  • Who cares about great content?
  • Customers do53% of time spent on the Internet is directly attributable to content consumption. AOL Nielsen May 2011
  • In an interview with Wired Magazine, Udi Manber, Google’s head of search, said that Google will make as many as 550 changes to its search algorithm this year
  • http://www3.emarketer.com/Article.aspx?R=1007647
  • Advertisersworld-wide are struggling to understand where SEO fits with their business.
  • Take inventory of your content and media. Anything digital published online can be optimized for findability.
  • framework for content marketing strategy and practical optimization and social media marketing tips to grow business online.
  • They want to be educated and their behaviors for information discovery, consumption and sharing have changed
  • They want to be educated and their behaviors for information discovery, consumption and sharing have changed
  • They want to be educated and their behaviors for information discovery, consumption and sharing have changed
  • They want to be educated and their behaviors for information discovery, consumption and sharing have changed
  • Search Keywords – what are people searching for, what words are in demand relevant to your content?Social Keywords – what are people talking about on social networks? What topics are hot, trending and relevant?
  • Content: Assets, Editorial, Mapping, Operationalize
  • https://www.marketingsherpa.com/barrier.html?ident=31928
  • Optimize: How to Attract and Engage More Customers Through the Intersection of Search, Social Media and Content Marketing (To be published by Wiley 2012) http://optimizebook.com
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