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Website Strategies


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Leveraging Web 2.0 strategies to drive revenue systems & growth.

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Website Strategies

  1. 1. Website 2.0 Strategies<br />Yes, of course it’s about the money.<br />Revenue planning, June 2009<br />
  2. 2. Website Development and Maintenance<br />Is your Website losing your prospects to your competition?<br />
  3. 3. Reduce your marketing costs<br />Shorten sales cycles and increase sales<br />Reduce customer service issues<br />Increase visibility to “good clients” and minimize “bad clients”<br />Portray your organization as trustworthy and capable<br />Keep your business operating 24/7/365 and grow!<br />What could the right website do for me?<br />
  4. 4. Does a properly designed Website really make that big a difference onthe topline?<br />WebDev is a cost center, right?<br />
  5. 5. A recent Nielsen study indicates that 35% of prospects go to a competitor’s site to do business when they cannot find the information they are looking for on a company’s Website*. <br />According to research conducted by Professor Helen Petrie, Director of Research at London-based user experience consultancy Designed for All:<br />“People’s trust will be affected if a company makes a public statement on its Website that is not reflected in how it actually behaves. This research does not mean Website owners are purposefully misleading people, but difficulties in following best practices when updating Websites can lead to problems”<br />Did You Know?<br />*<br />
  6. 6. Lack of purpose<br />Lack of focus on the prospect<br />Lack of compelling, or outdated content<br />Ineffective use of Search Engine Optimization (SEO)<br />Infrequent Updates<br />Lack of commitment to a successful website<br />No call to action<br />Poor design<br />Common reasons Websites fail to meet their revenue-generating potential<br />
  7. 7. How we can help…<br />Get out in front of it<br />
  8. 8. Identify your company branding (look and feel)<br />Identify your company purpose and Mission Statement<br />Identify your target market and prospective clientele<br />Identify and document your Website’s purpose<br />Develop Website design, structure and functionality<br />Step 1: Website Design and Development<br />
  9. 9. Identify all pages requiring content<br />Identify appropriate content to accomplish Website purpose<br />Continually update and manage new content <br />Step 2: Website Copy/Content Management<br />
  10. 10. Identify key search parameters prospects will use to locate products and services such as yours<br />Modify copy and content as necessary to maximize SEO effectiveness<br />Monitor and track SEO results to ensure success<br />Step 3: Search Engine Optimization (SEO)<br />
  11. 11. Identify and document all products and services to be marketed for purchase on Website<br />Identify and document all pricing and ancillary fees for each product and/or service<br />Create descriptions for all products and services to be marketed for purchase on Website<br />Identify and document all data required for automated processing concerning merchant accounts, bank accounts, authentication and security for transacting business on Website<br />Step 4: E-Commerce configuration and management<br />
  12. 12. Monitor Internet traffic to Website to maximize marketing opportunities<br />Identify where visitors spend time on Website to maximize sales and lead generation efforts<br />Analyze sales and other data to maximize profitability<br />Receive customizable on-demand or scheduled reports daily, weekly, monthly, or quarterly<br />Step 5: Customizable Reports<br />
  13. 13. Conduct a business technology assessment concerning current Website and hosting data<br />Deliver business summary report and Website recommendations<br />Implement recommendations and begin strategizing Website design<br />Begin development<br />Perform proactive maintenance, support and updates for Website to ensure maximum availability and uptime<br />Next Steps…<br />
  14. 14. Where to start…<br />