Download our whitepaper on EEM here -> http://www.toplinestrategies.com/eem
Cost pressure on health carriers has been intense for years, and health care reform is increasing that pressure further. Health insurance carriers are targeting the small group enrollment process for optimization. Most small group employer and employee enrollment processes are encumbered by hand-written forms, parcel delivery services, and four or more layers of redundancy. Change has to come. To realize the promise an optimized enrollment process can deliver to health insurance carriers industry-wide, the broker, employer, and employee must embrace the carrier’s new enrollment workflow with enthusiasm.
This piece outlines the strategic roadmap to get there.