How to add personality to your website and online profiles


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People buy from people. If you run a business, it's important to show who you are, and who your team is. This presentation, prepared by Keren Lerner from Top Left Design, shares some ideas of how you can add personality so people feel a connection with you, even online!

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  • We even made a story about our new tea urn!
  • How to add personality to your website and online profiles

    1. 1. To explain Why show personality? To build trust and credibility, you have to show who you are in your business! Even if you feel shy or you don’t think you're photogenic. Or you have a team of shy people who think they aren’t photogenic!
    2. 2. Showing personality helps people know, like and trust you
    3. 3. Furthermore We help our clients do this The following ideas should help explain - many of them are my company’s way of showing our own personality, and some are client examples. We share a lot, hoping that this will make people want to meet us. And it does!
    4. 4. So, let’s get started with tips and examples of where you could show your business personality, on your website.
    5. 5. Homepage sliders You can include a picture of yourself on your homepage as one of the sliders on your homepage. Your Website
    6. 6. Blog Your blog can include some stories about your team, so people can see who is in the business. You can talk about new members of staff, events you attended, team building days, “a day in the life”, and posts from interns. Your Website
    7. 7. Team pages You can do some really creative things on your Team page in your website. Get a professional photo shoot organised for the team and ensure there is consistancy between the pictures. It’s worth it. Your Website
    8. 8. Testimonials These can be dotted throughout the site or even fed through from Twitter. There is a WordPress plugin called “Tweetstimonials” which shows your Twitter favourites randomly fed through. Your Website
    9. 9. Now, your website is the home of your business but you also can exist, and show personality, on your social media channels! Yay!
    10. 10. Twitter You can put your picture into your profile area, and also in your Twitter background. Social Media
    11. 11. Facebook Share a little bit of what happens in your company by putting in pictures from team events and what your staff are up to in the office. Social Media
    12. 12. Vine 6 second videos can be a great way to show fun, introduce the team and show activity. Social Media
    13. 13. Pinterest You can include a Pinterest board with just images of your team, showing behind the scenes images. But this should be just one of your boards, be sure to have a variety so people see how well rounded you are. See mine at Social Media
    14. 14. Did that help? I really hope so. The following slide gives you a few ways you can get in touch to let me know what you think.
    15. 15. company/top-left-design topleftdesign