The web we love (and hate) now today, is not the same web from just only five years ago, and won’t be the same web we know next year. The web is rapidly changing and in multiple ways. How we use it, where we use it, what we use it for, and how we are accessing it. Between being accessible now by multiple devices from mobile handsets, tablets, even TVs and refrigerators, we can only guess where it may end up next, or what the next iPhone will be like. Though we can’t be 100% future-proof for what may be next, we can take some steps in the right direction to give a great experience today that will hold up tomorrow. Most of all we need to change our way of thinking.