Roots in social media


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An outline of how social media can be used to train people as they gather ancestral information to share. This initiative is a strategic undertaking between the Limerick Institute of Technology, The Gathering in Ireland, Skillsnet Ireland and Eachtra Archaeological Projects.

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  • One of the strongest uses of social media involves connecting people through their ancestors, across cultures, across time zones, and across generations. Social media, genealogical research and storytelling combine in a hybrid process that the Limerick Institute of Technology uses to produce collateral useful for such initiatives as The Gathering in Ireland 2013.
  • Bernie Goldbach’s first-hand experience with social media, coupled with the work of archaeologists at have resulted in classroom and field work that suggests technology, history and media extend from the Limerick Institute of Technology with a community-facing energy. The emphasis is on storytelling complemented by effective use of shared multimedia objects.
  • People want to know where they’re from and they like sharing their stories with extended family and undiscovered friends.
  • Ireland’s Skillnets Programme funds and facilitates training through over 60 networks of private sector companies, in a range of sectors and regions.  The Limerick Institute of Technology offers higher education programmes, including the Level 6 Special Purpose Award in Web Promotion for Business.
  • In our third level social media course, we explain how different touchpoints and distinct conversations evolve through various social networks. LIT’s creative multimedia programme teaches students to produce shareable social objects such as images, audio clips, short paragraphs of webtext, and short video clips. These social objects have metadata to provide important annotations about the source, place and meaning of the media.
  • We use to create syndicated audio segments that can form part of an iTunes subscription. Selected content can be woven into a channel that internet radio sets can tune on kitchen tabletops. Sample work:
  • People tweet about their roots, their genome sequence and the big brands listen and suggest ideas.
  • Effective media production means gathering information with respect for ambient environment and capturing that ambient dimension efficiently with mobile gear that can be easily carried and maintained.
  • A cameraphone capable of HSPA connectivity often serves as the core technology required to capture images and audio.
  • Practical sessions in quiet spaces allow field recording teams to produce broadcast-quality audio as well as high definition video suitable for broadcast.
  • uses Google Hangouts to join up with people in online conversations. Hangouts are as simple as mobile phone conversations because some people don’t have the equipment, connectivity or the desire to share video. Everyone gets a short rundown list before the Hangout starts. The Hangouts involve content such as shared document reviews, mind maps, and slideshare presentations.
  • Hangouts work nicely on iOS. This means students can view or rewind lesson materials on their smartphones (iOS and Android).
  • The Limerick Institute of Technology teaches a third level programme in Web Promotion for Business, including extensive practical work with web analytics.
  • Statisticians and social media analysts can apply terms of reference to campaigns, allowing greater focus on specific objectives.
  • People want to share rich experiences from their own life histories, often reflecting on the ground where their forebears walked.
  • We have trained deaf students to share their stories through sign language.
  • teaches e-production skills using Scrivner, Calibre, Acrobat Pro, and Adobe InDesign.
  • John Tierney from Eachtra has been using handheld services like LAYAR since 2010. I’ve learned a lot from him and recommend his technical expertise. Jane Boyd has faciliated live Hangouts for international audiences as part of She is an excellent host. Smartphones make mobile Hangouts a doddle.
  • Throughout 2012 and 2013, the Limerick Institute of Technology will work with, The Gathering in Ireland 2013 and with the Skillnets programme.
  • This presentation is shared via Creative Commons at The blog post: See my curated G+ links at
  • The Google shortener takes you into which is a blog post about selling Tipperary.
  • Roots in social media

    1. 1. Roots in Social Media Connecting through ancestry.
    2. 2. Roots inSocial Media Taking social mediawith @topgold from to new fields of work.
    3. 3. What We KnowO Genealogy continues to thrive as access to digital records increases.O Social networking is built into the infrastructure of successful ancestral research.O People want to share their stories.O “Returning to roots” features on bucket lists.O The Gathering in Ireland shares these conclusions.
    4. 4. What We Are DoingO LIT runs a Skillnets programme for local tourism promotion.O LIT runs Special Purpose Award in Web Promotion for Business.
    5. 5. Social Media is BusinessPeople gather things and connect in variousnetworks.
    6. 6. The Power of Voice Vibrant and effective
    7. 7. Ancestry on Twitter Consultants and the curious alike.
    8. 8. Smart Skills DeliverO People learn how social networks create discussions.O Effective hands-on training is required because mobile touchscreens are the primary watering holes.O Respect for time-motion requirements means developing field recording skills.
    9. 9. Dynamic Uploading
    10. 10. Pro-am Equipment Some field work requires pro-am gear.
    11. 11. Connecting People
    12. 12. Handheld Connections
    13. 13. Tracking ConversationsO Clever titles, headlines and captions pique interest, resulting in uptick of views.O Upvoting, sharing and liking content causes it to spread.O Web Analytics can show this amplification and ripple effect.
    14. 14. Tracking Metrics
    15. 15. Growing the CommunityO Affinity groups grow by nurturing their core interests.O Social networking complements genealogical research.O Once uploaded, context often embellishes new social shareable content.O Individuals build a handheld view of a large community of interest.
    16. 16. Cultural Tourism• A business owner is a heritage storyteller.• B&B owners help visitors trace their roots.
    17. 17. Transmedia StoriesWe can write and share memories as ebooks.
    18. 18. With Thanks toO @jtcurragh and @boydjane for helpful tips.O Affordable Smartphones.O Free wifi.
    19. 19. Strategic Connections
    20. 20. Happy Storytelling! Bernie Goldbach edits Tweets @topgold
    21. 21. Thoughts?