Pressing Audio Releases
A Tactical Approach from Audio Snippets to Press Releases

@topgold
The Framework

 Who
 What
 When
 Where
 Why
 How

@topgold
Headline

 Before I start talking, I ask myself, “What’s the point?”
 As I think about writing a press release, I consid...
Topic Sentence

 Must entice in “preview” mode of an email client.
 Can expand the subject line.

@topgold
Five Word Google Identity

 Weave a catchphrase phrase into your press release that reinforces your message.
 This “Five...
Five Word Google Identity

@topgold
Describe the image

 Your copy helps the subeditor
write the caption.
 Your image becomes cover art
with audio.

@topgol...
Who

 Your voice often reveals a context.
 Your name, online nic, organisation.

@topgold
What

 Smell
 Colours
 Texture
 Sound

@topgold
When
 Calendar info as an .ics item.
 Shared calendar info in a
community.
 Items resonates when events on
Facebook or ...
Where

 Place name
 Delivery address
 Virtual layer info

@topgold
Why

 What makes it compelling for viewer?
 Why organise this?

@topgold
How

 How is this done?
 How should it be used?

@topgold
For Further Info

 Contact details should go at the bottom of the press release.
 Use multi-network details—ensure you c...
Questions?

 Bernie @topgold Goldbach is a freelance
journalist and PR lecturer.
 Currently restoring his pre-Y2K blog a...
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Pressing Audio Releases

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A quick look at the logic behind compelling audio updates and effective press releases.

Published in: Technology, Business
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Pressing Audio Releases

  1. 1. Pressing Audio Releases A Tactical Approach from Audio Snippets to Press Releases @topgold
  2. 2. The Framework  Who  What  When  Where  Why  How @topgold
  3. 3. Headline  Before I start talking, I ask myself, “What’s the point?”  As I think about writing a press release, I consider “What is the main point?”  Headlines often serve as email subject lines.  They should accurately describe the content of the press release. @topgold
  4. 4. Topic Sentence  Must entice in “preview” mode of an email client.  Can expand the subject line. @topgold
  5. 5. Five Word Google Identity  Weave a catchphrase phrase into your press release that reinforces your message.  This “Five Word Google Identity” should ensures you are discoverable.  Experiment with spoken content and figure out if a preferred phrase resonates strongly. @topgold
  6. 6. Five Word Google Identity @topgold
  7. 7. Describe the image  Your copy helps the subeditor write the caption.  Your image becomes cover art with audio. @topgold
  8. 8. Who  Your voice often reveals a context.  Your name, online nic, organisation. @topgold
  9. 9. What  Smell  Colours  Texture  Sound @topgold
  10. 10. When  Calendar info as an .ics item.  Shared calendar info in a community.  Items resonates when events on Facebook or G+ @topgold
  11. 11. Where  Place name  Delivery address  Virtual layer info @topgold
  12. 12. Why  What makes it compelling for viewer?  Why organise this? @topgold
  13. 13. How  How is this done?  How should it be used? @topgold
  14. 14. For Further Info  Contact details should go at the bottom of the press release.  Use multi-network details—ensure you can be contacted via several methods. @topgold
  15. 15. Questions?  Bernie @topgold Goldbach is a freelance journalist and PR lecturer.  Currently restoring his pre-Y2K blog at InsideView.ie.  Find him in Long Form at Google.Com/ +BernieGoldbach @topgold

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