Pressing Audio Releases
A Tactical Approach from Audio Snippets to Press Releases
Before I start talking, I ask myself, “What’s the point?”
As I think about writing a press release, I consider “What is the main point?”
Headlines often serve as email subject lines.
They should accurately describe the content of the press release.
Must entice in “preview” mode of an email client.
Can expand the subject line.
Five Word Google Identity
Weave a catchphrase phrase into your press release that reinforces your message.
This “Five Word Google Identity” should ensures you are discoverable.
Experiment with spoken content and figure out if a preferred phrase resonates strongly.
Calendar info as an .ics item.
Shared calendar info in a
Items resonates when events on
Facebook or G+
Virtual layer info
What makes it compelling for viewer?
Why organise this?
How is this done?
How should it be used?
For Further Info
Contact details should go at the bottom of the press release.
Use multi-network details—ensure you can be contacted via several methods.
Bernie @topgold Goldbach is a freelance
journalist and PR lecturer.
Currently restoring his pre-Y2K blog at
Find him in Long Form at Google.Com/