Talking to media writing students while using a metaphor related to the Old Skool radio telephony environment where I cut my crust. Most illustrations from students in the class. There's audio attached to http://www.insideview.ie/irisheyes/2013/09/deconstructing-messaging-fundamentals.html

1. MESSAGING FUNDAMENTALS
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2. I’M BERNIE GOLDBACH.
TEACHING CREATIVE MULTIMEDIA
AT LIMERICK SCHOOL OF ART & DESIGN
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3. WRITING WELL
MAKES THINGS ACCESSIBLE.
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4. This #LITmw presentation reflects on the ways messages can be effectively
transmitted, distorted, received, processed, post-processed and retransmitted.
We know:
-- To #create is to reach the highest level of achievement in multimedia.
-- Written records preserve the integrity of important messages.
-- In our crowded messaging environment, interference happens regularly.
-- Artefacts often enjoy strong second lives when reimagined.
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5. THE BASIC
FLOW OF
MESSAGING
-- #create
-- Compress
-- Transmit
-- Syndicate
-- Amplify
-- Modulate
-- Interference
-- Traverse Skip Land
-- Receive
-- Process
-- Post-process
-- Retransmit
-- Reimagine
It starts with creating and often
comes full circle with reimagination.
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6. #CREATE
-- To make.
-- To cause.
-- To produce.
The most effective media
writing often evolves
from the most creative
work, geotagged as in
#Clonmel.
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7. COMPRESS
Reduce the message to
remove disparate
extracts.
Listeners appreciate a
reduced dynamic range
between noise and quiet.
@topgold #LITmw Image by Jodi Henry.

8. TRANSMIT
Clear signals reach
farther.
@topgold #LITmw Image by Norah Carmody.

9. SYNDICATE
Effective syndication
powers our
connected
information streams.
Tumblr makes it easy.
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10. AMPLIFICATION
Clever tactics make
effective use of limited
half lives of new media
messages.
@topgold #LITmw Image by David Durand.

11. EFFECTIVE
AMPLIFICATION
GaggleAmp is the most
effective message
amplifier I have seen.
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12. MODULATION
Some written signals gain
strength in amplifying the
traditional reach. Other
signals strengthen by
increasing their frequency
of publishing.
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13. FREQUENCY
Recurring hashtags like
#edchatie produce a
community response
based on their frequency
of use.
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14. INTERFERENCE
-- Alters.
-- Modifies.
-- Disrupts.
-- Shifts.
-- Ripples.
-- Moderates.
In a crowded media
space, you need to
leverage interference.
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15. INTERFERENCE
Often upsets because it
blocks or delays message
flow.
@topgold #LITmw Image by Natalia Faria T Cardosa.

16. SKIP LAND
We live in Skip Land. But
may not know it.
@topgold #LITmw Image by Franciele Rosario.

17. RECEIVE
-- Often by sentinels.
-- Sometimes by subscription.
-- Displayed in different
formats.
-- May not be attributed.
-- Could be embedded content
like List.ly for #Clonmel.
-- Might be scraped.
-- Could be part of a bundle.
What you write may not
be what is received.
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18. PROCESS
For consumption.
For action.
For archive.
To create your own
story.
@topgold #LITmw Image by Daniel Gonzalez.

19. @topgold #LITmw

20. POST-
PROCESS
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For reuse as a separate
multimedia element.

21. RETRANSMIT
-- Reblog.
-- Share.
-- Favorite.
-- Like.
-- Comment.
-- Promote.
-- Curate.
-- Exhibit.
-- Commission.
Often the ultimate kudo.
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22. REIMAGINE.
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Powerful channel when
converted to audio.

23. REIMAGINE.
@topgold #LITmw Image by Daniel Gonzalez.
Sometimes ideas emerge
from slivers of inspiration.

24. #OCTAVER
MUSIC
REFLECTIONS
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Details in the Audio
Community on Google
Plus and inside Audioboo
clips.

25. FLICKR
ACTIVITY
STREAMS
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Watching #Clonmel and
#LSAD-clonmel.

26. ESSENTIAL APP
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27. YOU ALSO NEED TO BE ON GOOGLE PLUS.
[PRIVACY]
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28. TUMBLR IS A SCRAPBOOK.
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29. GETTING
STARTED
-- Write down an honest
thought.
-- Forget about assessment.
-- Revisit snippets from friend.
-- Listen to others.
-- Reflect about your past
actions, decisions and learning
events.
-- This takes practise.
Everyone can write. But
good writing takes
practise.
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30. LOOK FOR
THE
NARRATIVE.
-- Why did it happen?
-- Who was there?
-- When did it unfold?
-- Where were you?
-- How does it fit in?
-- What was said?
The segues are the glue.
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31. CONCLUSION
USE THE WRITING TOOLS YOU’RE CARRYING.
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32. CIRCLE ME.
OR FOLLOW ME @TOPGOLD.
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33. LET’S CONNECT AND SHARE.
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Bernie.Goldbach AT LIT.ie
InsideView.ie
Bit.ly/mw-document01