Google Analytics Fundamentals Webinar - January 9, 2013

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Google Analytics Webinar from Eric Vallee at Top Floor Technologies. Delivered January 9, 2013.

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Google Analytics Fundamentals Webinar - January 9, 2013

  1. 1. Welcome!Google Analytics WebinarJanuary 9, 2013
  2. 2. Webinar Agenda• Welcome and Overview• Google Analytics – Basic Info for Using Google Analytics – What data should you focus on and why – Segmenting data to identify trends
  3. 3. A Brief Introduction to Top Floor Technologies
  4. 4. Top Floor Technologies • Website Design & Development • Search Engine Marketing • Web Analytics & Conversion Improvement Maximizing Online Marketing Results for Hundreds of Businesses Since 1999
  5. 5. Basic Information
  6. 6. Basics – After you’ve logged in
  7. 7. Basics - Using the CalendarHourly Month
  8. 8. What Data Should I Focus On?
  9. 9. Important Info• Bounce Rate/Visits• Goals• Entrance Keywords• Site Content
  10. 10. Important Data – Bounce Rate / Visits
  11. 11. Important Data - Goals
  12. 12. Troubleshooting Goals
  13. 13. Troubleshooting Goals
  14. 14. Adding an Annotation
  15. 15. Important Data – Entrance Keywords
  16. 16. Important Data – Site Content
  17. 17. Site Content & Bounce Rate
  18. 18. Segmenting Data to Identify Trends Twitter Hash Tag; #TFTGA / @jostumpner & @KerleyJ
  19. 19. Using Advance Segments to Divide Data
  20. 20. Direct TrafficDirect Visits = Directly access your site’s URLAffected by any promotion of your website
  21. 21. Non-Paid Search TrafficNon-paid Search Traffic = Search Engines, but not PPCAffected by how often your site appears in search engines
  22. 22. Non-Paid Search – Further Research
  23. 23. Non-Paid Search – Further Research Remember. Data doesn’t happen in a vacuum -- Don’t jump too quickly to conclusions
  24. 24. SummaryDon’t jump too quickly to conclusionsWe will email this presentation to all attendeesTwo Great Resources• YouTube• Google Analytics Help
  25. 25. Thank You!

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