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Plantscrafters - A Social Enterprise Pitch

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Plantscrafters - A Social Enterprise Pitch

  1. 1. Nathan Wang, Olivia Choi Ting Ji, Tony Zhou
  2. 2. Urbanization • Increasing food demand, where is the supply? By 2050 more than 80% of the world’s population is expected to be living in urban areas. How will we feed them? Nathan, Olivia, Ting, Tony
  3. 3. “the food supply”… Environmental Delay concerns Problems? A LOT Safety concerns Taxation Nathan, Olivia, Ting, Tony
  4. 4. Urban Farming Nathan, Olivia, Ting, Tony
  5. 5. Condo Market • Toronto – In resale: $600/sf – In new pre-construction sale: $700-800/sf – Average balcony size in Toronto high-rise buildings: 23 sf Toronto Initial Market Nathan, Olivia, Ting, Tony
  6. 6. Meet Norman =( Nathan, Olivia, Ting, Tony
  7. 7. Meet Norman Plantscrafters =) ? Nathan, Olivia, Ting, Tony
  8. 8. Plantscrafters – Urban Gardening Kit 1. Kit for $30-50, download free app 2. Set up modular pots (Think LEGO) , plant seeds 3. In your pocket: knowledge, assistance, online community 4. Harvest time! Nathan, Olivia, Ting, Tony
  9. 9. Plantscrafters – Modular Pots 4~8 pots in each kit 15”x15”x15” 15”x15”x25” 1. Rectangle Configuration 2. Square Configuration Nathan, Olivia, Ting, Tony
  10. 10. Beginner App Screens Nathan, Olivia, Ting, Tony
  11. 11. Beginner App Screens Nathan, Olivia, Ting, Tony
  12. 12. Business Model Products Customers The Company Kit + App Customers Plants Library Guidance Gardening Community Accessories + Services Profit Nathan, Olivia, Ting, Tony
  13. 13. Sales & Marketing Sales Marketing TRACTION PHASE Individual Units: To home owners:  Online Store  Events & activities SCALING  In App Orders  Condo Model Homes PHASE Contracts: To condo builders:  City projects  LEED Certified Green Building  Condo builders  PR, Environmental, Aesthetics boosts Nathan, Olivia, Ting, Tony
  14. 14. Sales & Channels • Online stores: financial freedom, low upfront costs • Warehouse: Brampton Ontario close to Pearson Airport, HWYs • Pros: – Online business is perfect for niche product – Lower overhead compared to retails – No scaling worries with online store – Speed to market • Cons: – Extra expense for shipping – Risks involving fraudulent credit card use – Lack of physical connection to product Nathan, Olivia, Ting, Tony
  15. 15. Financial Projection 2013 2014 2015 2016 2017 # Units Sold 7,500 17,500 28,000 53,000 89,700 Total Revenue $262,500 $643,125 $1,080,450 $2,147,394 $3,816,082 Total Expense $577,000 $833,500 $1,283,579 $1,935,239 $2,890,109 EBIT ($314,500) ($190,375) ($203,129) $212,155 $925,973
  16. 16. We need … • $100k of seed funding – Hire designers – Material costs for the prototypes – Office space and supplies Until product launch … √ Free Marketing √ Shipments occur months after √ Crowdfunding Nathan, Olivia, Ting, Tony
  17. 17. Thank you… Q&A Nathan, Olivia, Ting, Tony

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