Using Blogs to Leverage Your Brand

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Using Blogs to Leverage Your Brand

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  • Source: Nielsen Company
  • Using Blogs to Leverage Your Brand

    1. 1. Toolulu.com Using Blogs to Leverage Your Brand Presented by: Deb Averett & Christy Nelson Co-owners of Toolulu, Inc.
    2. 2. Toolulu.com State of the Blogosphere • Over 15 million Wordpress publishers. • 200 million people visit one or more Wordpress.com blogs a month. • Anywhere from 10k-15k new Wordpress blogs are created daily. Source: http://en.wordpress.com/stats/
    3. 3. Toolulu.com Who Do Consumers Trust? • 90% trust “completely” or “somewhat” a recommendation from people they know. • 70% trust consumer opinions posted online.
    4. 4. Toolulu.com How Do I Begin? • Start your own – Blogger, Wordpress, Typepad – Update website to include a blog feature
    5. 5. Toolulu.com Get a Game Plan • What is your purpose? • What kind of audience do you want to reach? • What are you trying to promote?
    6. 6. Toolulu.com How to Find Bloggers • Finding a group of core bloggers is key. – Google Blogsearch – Twitter search – Word of mouth – Technorati
    7. 7. Toolulu.com Build Relationships • Follow on Twitter • Become Facebook fan • Link to them • Promote • Attend events
    8. 8. Toolulu.com Pitches: What Not to Do • Email Blasts • Generic “Dear Blogger” pitches • Requirements – Deadlines – Embargoes – Asking for positive reviews
    9. 9. Toolulu.com Pitches: What to Do • Know what they write about • Be genuine • Make sure your pitch is relevant to their blog • Use a conversational style – Avoid sending typical press releases when possible
    10. 10. Toolulu.com Toolulu • Follow our blog at toolulu.com for more tips and tricks on how to build your online presence. • Classes coming up: Social Media 201 & Social Media Gets You Leads- see toolulu.com for more details.

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