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Join The Digital Marketing Evolution

Originally presented in Toronto at Proforma's Lunch n' Learn held at the PPPC show on 01/30/2015. Enjoy a 90-minute Lunch and Learn presentation series on the Digital Evolution of Marketing and find out how you can maximize your marketing with the power of digital media.

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Join The Digital Marketing Evolution

  1. 1. Join the Digital Marketing Evolution Presenting Proforma’s Digital Media Solutions Tony Zayas Director of eCommerce Solutions & Digital Marketing
  2. 2. the good old days
  3. 3. modern communications
  4. 4. • ‘Digital Media’ or ‘Digital Marketing’ are broad terms that encompass things such as: – Email – Websites – Mobile Apps – Online Video – Social Media – Marketing Automation defining digital media
  5. 5. E-mail has the highest ROI of marketing channels, producing $57 for every dollar spent. (via Oglivy One Worlwide) marketing is rapidly changing
  6. 6. 65% of senior executives surveyed visited a vendors website after watching a video. Executives said they were more likely to make a purchase or call a vendor. (Forbes Insights survey) marketing is rapidly changing
  7. 7. 77% of CMOs at top performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue. (Gleanster) marketing is rapidly changing
  8. 8. A PR strategy that includes SEO has a 275% higher ROI. (via Procter & Gamble) marketing is rapidly changing
  9. 9. The ROI of content marketing has risen 300% over the previous 3 years. (via Eloqua) marketing is rapidly changing
  10. 10. 70% of mobile searches lead to online action within an hour. (iAcquire and SurveyMonkey) marketing is rapidly changing
  11. 11. “It’s becoming a challenge for 69% of marketers at mid-size companies to manage the growing number of technology vendors that exist when using multiple marketing technology solutions – adding time and complexity to their already demanding jobs.” –DNN 2014
  12. 12. THE PROFORMA STRATEGY Proforma’s Advantage: – We know and understand traditional (printing and promotional marketing) intimately – Full suite of digital media solutions – We offer powerful integrated solutions and create consistency in marketing communications the proforma advantage
  13. 13. THE PROFORMA STRATEGY Standout in a sea of sameness and in a world of information overload Lead with value and increase the usefulness and responsiveness in your marketing and communications Make interaction with your brand simple, quick and meaningful brand positioning
  14. 14. THE PROFORMA STRATEGY Be where your customers are, allowing them to choose their preferred method(s) of communication • Increase top-of-mind awareness • Boost brand familiarity • Affinity for your brand your brand, top of mind, everywhere
  15. 15. THE PROFORMA STRATEGY In early 2014, mobile internet surpassed desktop internet usage 89% of smartphone users time spent on media is through mobile apps We offer: • Event and location-based mobile apps • Fully customized mobile app development • Games, rewards and incentive-based apps • Mobile-optimized websites mobile
  16. 16. THE PROFORMA STRATEGY Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016 65% of senior executives surveyed visited a vendors website after watching a video. Executives said they were more likely to make a purchase or call a vendor. We offer: • Marketing and positioning video • Educational / instructional video • Live motion • Animation video
  17. 17. THE PROFORMA STRATEGY 85% of North American adults use the internet to research products. Position your brand as the #1 source in your market Target the right audience… Generate leads… Enhance your overall digital presence… Track robust analytics to monitor results… We offer: • Web development • SEO/SEM • Social media and blogging • Email marketing web engagement strategies
  18. 18. THE PROFORMA STRATEGY Integrating your existing/traditional marketing and communication efforts with new media solutions is the most powerful way to expand your brand and engage your prospects, customers and clients Ensure your messaging is consistent, congruent and works seamlessly, cross channel by partnering with Proforma for your digital media solutions integrate for powerful results
  19. 19. • We are a $400+ million leader. • Because we offer the broadest array of printing, promotional products and related graphic products and solutions, we are: • A Marketing Agency without any agency fees. • An Addition to your Staff without being an addition to your payroll. • A Business Process Outsource Resource you can trust.
  20. 20. Questions? Tony Zayas @TonyZayas