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Content Paywall Strategies

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Slides from my talk on content Paywall Strategies for the eZ Publish "Web First" launch event at the PPA in London.

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Content Paywall Strategies

  1. 1. “Web First” Publishing – PPA November 2011Paid Content StrategiesPresenter: Tony Wood, Founder Experts in eZ Publish consulting & development
  2. 2. “Stay committed to your decisions, but stay flexible in your approach” various people claim this
  3. 3. “Web First” Publishing – PPA November 2011What will you take-away➜ Paywall strategies – tease – glass – metered – time – license➜ Content flexibility – eZ Find | eZ Recommend | eZ Odoscope Experts in eZ PublishVisionWT.com consulting and development
  4. 4. 100’s of eZ projects9 Years of experiencePublishing focusLongest UK partner Strategy Analysis/Consulting Development Support Training
  5. 5. “Web First” Publishing – PPA November 2011Tease paywall➜ Show no articles➜ Show only first paragraph➜ Rest subscription based Experts in eZ PublishVisionWT.com consulting and development
  6. 6. VisionWT.com
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  9. 9. “Web First” Publishing – PPA November 2011Glass paywall➜ Show selected pages for free➜ Pages picked by – editor – system – taxonomy➜ Rest subscription based Experts in eZ PublishVisionWT.com consulting and development
  10. 10. VisionWT.com
  11. 11. “Web First” Publishing – PPA November 2011Metered paywall➜ Free pages are on a meter after register➜ Meters: – number of pages – amount of time : minutes/hours/days – ads watched➜ Rest subscription based Experts in eZ PublishVisionWT.com consulting and development
  12. 12. VisionWT.com
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  14. 14. “Web First” Publishing – PPA November 2011Time paywall➜ Older content for free➜ Subscription based: – Hour – day – Week Experts in eZ PublishVisionWT.com consulting and development
  15. 15. VisionWT.com
  16. 16. “Web First” Publishing – PPA November 2011B2B Site license➜ Entire site is locked down and you buy a license Experts in eZ PublishVisionWT.com consulting and development
  17. 17. “Web First” Publishing – PPA November 2011Summary eZ Publish give you flexibility Choose the business models you want eZ Find to search content eZ Odoscope to demonstrate who uses content/license eZ Recommend to display the right content Experts in eZ PublishVisionWT.com consulting and development
  18. 18. How will you create your vision with technology?Tony Wood How to find ustony.wood@visionWT.com Vision with Technology Aberdeen Centre Unit 18AS@tonywood 22/24 Highbury Grove N5 2EA Londoninfo@VisionWT.com+44 207 354 4300 VisionWT.com

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