Building a value proposition

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a worksheet to help build a value proposition, USP.

Published in: Economy & Finance
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Building a value proposition

  1. 1. Strictly Business Ltd Adviser to the Advice Industry Unique  Selling  Proposition  Worksheet how  to  say......My  Brilliance!  +  My  Passion!  =  YOUR  gain What do you do? How would a customer describe what you do? Customer's Alternatives Why would a potential customer choose your competitors in lieu of you? The IDEAL Client is: A "Good" Client is: Your Key Differentiators for the IDEAL client are: Your Key Differentiators for a Good client are: KEY Value to the customer? KEY Value to the customer? Secondary Value to the customer? Secondary Value to the customer THE Essential Value Proposition what makes me unique... what I do to create value... how the customer benefits from that.... YOUR Unique Selling Proposition is therefore:

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