3 Website Tips to Outperform Your Competitors

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3 Website Tips to Outperform Your Competitors
1. Use a call to action
2. Capture leads
3. Use Retargeting Software

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3 Website Tips to Outperform Your Competitors

  1. 1. 3 Website Tips to Outperform Your Competitors Tony Shap
  2. 2. How to Outperform Your Competitors ………………………………………………………………………………………………………………………………………………………………………....... Some businesses were strong before they ever had to go online. They had brand recognition, great products and services, and loyal employees who understood the marketplace. These are companies like Pfizer and Apple. While they, and other behemoths, have engaged in the online platform, it does not mean that they are invincible. With the right tactics, their market share can be stripped away.
  3. 3. 1. Have a Strong Call to Action ………………………………………………………………………………………………………………………………………………………………………....... Great businesses inspire inspiration in their team members and customers. You have to know what it is that sets you apart. Kleer-Fax, Inc., maker of back-to-school and office supplies, has a barcode resembling an American flag on its site that says "Help Create American Jobs." When clicked, people see an interesting report on the eroding American manufacturing community. Being perhaps the last US manufacturer left in this industry, many people consider their brand. Other calls to action can include "Free Shipping Now," or "Plant a Tree in the Rain Forest." If it's as simple as clicking a mouse, people will be doubly inspired because it helps them get involved in something they care about.
  4. 4. 2. Capture Leads ………………………………………………………………………………………………………………………………………………………………………....... Companies like Boberdoo.com offer lead capturing software. This helps you create a platform to increase good leads, and it's much easier than trying to perfect your own method. If you are looking to be in the lead generating business, then it's okay invest the hours and money into the process of coming up with your own way, but if that is not your business, you're best going to a professional, just as you do with your tax and legal matters.
  5. 5. 3. Use Retargeting Software ………………………………………………………………………………………………………………………………………………………………………....... Retargeting is perfect for young companies with a limited budget. There is some risk in that the level of quality in the code that is produced is lower, but for other advantages, such as that it can be portable and self-hosting, it can be worth it. Add to this the opportunities for trial and error, and many small business owners find that retargeting is a great way to learn an important aspect of web marketing that some larger companies are ignoring.
  6. 6. Contact us for a consultation (805) 870-5025 http://tonyshap.com/consulting/ ……………………………………………………………………………………………………………………………………………………………………….......

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