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BigCommerce SEO

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BigCommerce is a popular SaaS based CMS for running an online store (eCommerce). This presentation goes through the SEO related activities you can do.

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BigCommerce SEO

  1. 1. BigCommerce SEO BigCommerce SEO Tony McCreath WebSiteAdvantage.com.au ClassySchema.org @TonyMcCreath
  2. 2. BigCommerce SEO BigCommerce Online Shopping (eCommerce) Software as a Service (SaaS) ● Hosting ● SSL ● Support ● Advanced features built in ● Apps (plugins) ● APIs ● ... From US$30/month 15 day free trial What is...
  3. 3. BigCommerce SEO Store Settings BigCommerce SEO Helper (chrome extension) Home Page Title Meta Description (default for all pages) Dub Dub Dub or not to Dub Dub Dub Your Secure Control the Bots (robots.txt, no robots meta tag) Let’s get started...
  4. 4. BigCommerce SEO Redirects Manual Dynamic Automatic Export / Import App & API access Dealing with a move...
  5. 5. BigCommerce SEO URL Structure Stay Short Do not change Built in canonical tags Watch your out of stock settings 😲 SEO friendly...
  6. 6. BigCommerce SEO Content Home, Product, Category, Brand, Page, Blog Title Tags Meta Descriptions Friendly URLs Image Alt Attributes (inc. carousel) Page Content The King is...
  7. 7. BigCommerce SEO Design Visual theme editor & Page Builder Stencil platform (using template files) Handlebars (templating language) Managed resources (bundling, minification etc) Cornerstone theme APIs for headless eCommerce (e.g. WordPress front end) Branding by...
  8. 8. BigCommerce SEO CrUX and Core Web Vitals CDN Image Optimiser (Akamai) Image Lazy Loading JS & CSS bundling and minification AMP (product and category pages) Not a $5/month server Need for speed...
  9. 9. BigCommerce SEO Default theme, simple page A quick example... TTFB LCPGo! CLS
  10. 10. BigCommerce SEO Structured Data & Rich Snippets 3rd Party Review Systems Currently Supported: https://www.bigcommerce.com.au/apps/seo-rich-snippets/ Warning: Promo Ahead...
  11. 11. BigCommerce SEO Analytics Built in Analytics Reports GA Enhanced Ecommerce Facebook Pixel GSC/Bing verification tag https://support.bigcommerce.com/s/article/Setting-Up-Google-Analytics Tracking success with...
  12. 12. BigCommerce SEO Script Manager App Scripts Embedded Scripts URL Scripts Access to server side objects via the Handlebars templating language. Custom tagging...
  13. 13. BigCommerce SEO Google Search Console Verify domain via DNS Or sites via a tag add all site variants (www, https) Add XML sitemap (xmlsitemap.php) What does Google think...
  14. 14. BigCommerce SEO Limitations No Emojis in content 🤦♂️ (Solution via our app) No microdata/json-ld in content (Solution via our app) No built in brand page content (via banners) No direct control over meta robots tag (hackable) No direct control over canonical tag (hackable) No redirecting images/resources in the CDN It’s not perfect...
  15. 15. BigCommerce SEO Questions? Tony McCreath WebSiteAdvantage.com.au ClassySchema.org @TonyMcCreath
  • chris-burgess

    Aug. 4, 2020

BigCommerce is a popular SaaS based CMS for running an online store (eCommerce). This presentation goes through the SEO related activities you can do.

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