The Role of the Internet in the New and Used Vehicle Purchase Process
The Internet has become an increasingly important component of the vehicle purchase process. That’s why Polk recently teamed up with AutoTrader.com to conduct a study of recent buyers of new and used vehicles.
The results of the study provide fascinating insights into the role, influence and perceived usefulness of automotive websites in the vehicle purchase process, including:
How the Internet compares to other information sources in terms of usage and influence
Which sites (dealer, manufacturer, third-party) are most used during the shopping process
The type of information that consumers expect to find online
Get the details about how consumers shopping for vehicles use the web by downloading our latest Polk View