<ul><li>Tony Lentini </li></ul><ul><li>Pixel Creative Group </li></ul>
<ul><li>Goals </li></ul><ul><ul><li>Take charge of your crisis </li></ul></ul><ul><ul><li>Resolve it </li></ul></ul><ul><u...
 
<ul><li>Management & employee buy-in </li></ul><ul><li>Foolproof notification system </li></ul><ul><li>Simplicity </li></u...
 
<ul><li>Employee locator </li></ul><ul><li>Communications (phone & Internet) </li></ul><ul><li>Equipment </li></ul><ul><li...
 
<ul><li>Run periodic tabletop exercises </li></ul><ul><ul><li>Unannounced </li></ul></ul><ul><ul><li>Vary scenarios </li><...
 
<ul><li>Who needs training: </li></ul><ul><ul><li>CEO </li></ul></ul><ul><ul><li>PR staff </li></ul></ul><ul><ul><li>Opera...
 
<ul><li>Your own employees </li></ul><ul><li>News media </li></ul><ul><li>Public safety officials </li></ul><ul><li>Regula...
 
<ul><li>Relocate key people & functions </li></ul><ul><li>Offices & lodging </li></ul><ul><li>Offsite records storage </li...
 
<ul><li>Tony Lentini </li></ul><ul><li>Lentini Creative Communications </li></ul><ul><li>www.CrisisManagers.com </li></ul>...
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5 Things Hurricane

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What companies need to do to prepare for hurricane season--Crisis Management

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  • 5 Things Hurricane

    1. 1. <ul><li>Tony Lentini </li></ul><ul><li>Pixel Creative Group </li></ul>
    2. 2. <ul><li>Goals </li></ul><ul><ul><li>Take charge of your crisis </li></ul></ul><ul><ul><li>Resolve it </li></ul></ul><ul><ul><li>Minimize/mitigate public impact </li></ul></ul><ul><ul><li>Protect reputation & franchise </li></ul></ul><ul><ul><li>Take a strategic perspective </li></ul></ul><ul><ul><li>Make it a one-day story </li></ul></ul>
    3. 4. <ul><li>Management & employee buy-in </li></ul><ul><li>Foolproof notification system </li></ul><ul><li>Simplicity </li></ul><ul><li>Crisis Management Team </li></ul><ul><li>Facilities risk assessment </li></ul><ul><li>Key resource contact list </li></ul><ul><li>Plan for nearby civilian facilities </li></ul><ul><li>Emerging issue identification </li></ul><ul><li>Outside perspective </li></ul>
    4. 6. <ul><li>Employee locator </li></ul><ul><li>Communications (phone & Internet) </li></ul><ul><li>Equipment </li></ul><ul><li>Transportation </li></ul><ul><li>Food & lodging </li></ul><ul><li>Generators & fuel </li></ul><ul><li>Family/community assistance </li></ul>
    5. 8. <ul><li>Run periodic tabletop exercises </li></ul><ul><ul><li>Unannounced </li></ul></ul><ul><ul><li>Vary scenarios </li></ul></ul><ul><ul><li>Activate CMT </li></ul></ul><ul><ul><li>Operations and support personnel </li></ul></ul><ul><ul><li>Simulate govt./regulatory notifications </li></ul></ul><ul><ul><li>Don’t forget PR </li></ul></ul><ul><ul><li>Evaluate/adjust plan </li></ul></ul>
    6. 10. <ul><li>Who needs training: </li></ul><ul><ul><li>CEO </li></ul></ul><ul><ul><li>PR staff </li></ul></ul><ul><ul><li>Operations field managers </li></ul></ul><ul><li>Empowerment vs. intimidation </li></ul><ul><li>Answering the 5 W’s </li></ul><ul><li>Media messaging </li></ul><ul><li>Do’s & don’ts </li></ul><ul><li>Dress, demeanor, gestures </li></ul>
    7. 12. <ul><li>Your own employees </li></ul><ul><li>News media </li></ul><ul><li>Public safety officials </li></ul><ul><li>Regulatory authorities </li></ul><ul><li>Contractors & vendors </li></ul><ul><li>Within the community </li></ul>
    8. 14. <ul><li>Relocate key people & functions </li></ul><ul><li>Offices & lodging </li></ul><ul><li>Offsite records storage </li></ul><ul><li>Transportation to/at new location </li></ul><ul><li>Communications (phone & Internet) </li></ul><ul><li>Notification system </li></ul>
    9. 16. <ul><li>Tony Lentini </li></ul><ul><li>Lentini Creative Communications </li></ul><ul><li>www.CrisisManagers.com </li></ul><ul><li>[email_address] </li></ul><ul><li>PR/Crisis Management Counsel </li></ul><ul><li>Pixel Creative Group </li></ul><ul><li>2801 Post Oak Blvd., Suite 101 </li></ul><ul><li>Houston, TX 77056 </li></ul><ul><li>Mobile: 713-907-5841 </li></ul><ul><li>Office: 713-622-9293 </li></ul><ul><li>www.pixelcreative.com </li></ul>

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