How to Meet & Pitch TV Journalists & Get Good TV Coverage

604 views

Published on

Here's the slide show I used at the 2013 NC PR & Marketing Seminar to illustrate some of the techniques I've used to successfully attract TV coverage to events in more than 100 cities from Miami to Spokane and San Diego to Boston.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
604
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How to Meet & Pitch TV Journalists & Get Good TV Coverage

  1. 1. and Get News Coverage for your Client, Company or Cause #NCCommsSem @engagetony
  2. 2. 1+ Million Pounds Of FREE Chicken
  3. 3. i before e… except when you run a feisty heist on a weird beige foreign neighbor ~ @engagetony #NCCommsSem
  4. 4. “700 email pitches & news releases per day”
  5. 5. Get in line, stay in line & move to the head of the line w TV news editors ~ @engagetony #NCCommsSem
  6. 6. Be alert for piggyback opportunities to tie my story to top local, national & global news ~ @engagetony #NCCommsSem
  7. 7. Make my news releases clear & compelling, not cute & clever ~ @engagetony #NCCommsSem
  8. 8. Use a hard, 1-syllable, action verb in your email subject line to grab the editors’ eyeballs ~ @engagetony #NCCommsSem
  9. 9. I don’t care if editor reads my release as long as she reads my pitch & saves or assigns it ~ @engagetony #NCCommsSem
  10. 10. When you ask the right question at the right time, TV editors think you’re an old PR pro ~ @engagetony #NCCommsSem
  11. 11. I do my PR job best… when I help TV News do their job @engagetony #NCCommsSem
  12. 12. Be sure and pass in your business card or name on a piece of paper. We’ll have a drawing for our door prize in just a minute.
  13. 13. Tony Arnold @engagetony M# 919-244-3375 Tony.Arnold@EngagePRHelp.com
  14. 14. When I pitch the media, I picture the…
  15. 15. Pitching a journalist is like sending a tasty appetizer to invite a starving person to a banquet ~ @engagetony #NCCommsSem
  16. 16. www.EngageMediaCommunications.com

×