Focus Company Summary 2011


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Focus Company Summary 2011

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Focus Company Summary 2011

  1. 1. Get to know more of Asia with us.
  2. 2. About UsCompany FactsFocus Company Co., Ltd. is a professional full service marketresearch company based in Seoul, Korea. We provideaccurate market data through latest technology and usefulinsight into Korea and Asia to growing global businessesdomestically and around the world through our years ofexperience. Ever since establishment in 2001, FocusCompany has continually done over 350 research projectsper year to clients in major industries. At Focus we don‟tjust deliver raw data, we provide insight and strategies to gowith the raw data to ensure our Client‟s success.Established: October, 2001Employees: 72 (as of April, 2011)Turnover: 7,000,000USD Proud Member ofHead Office: Seoul, KoreaRegional Office: Busan, Korea
  3. 3. About Us Reliable Our top priority at Focus Company is to provide our clients with accurate data and information. Our quality control process is to involve senior researchers to examine every step, every result, and every one involved to make sure we deliver the most accurate information to our clients. Fast We do not rush, but we systemize every process so that our researches flow fluidly. Our teams of experts are continually trained on the importance of co- ordination and co-operation to minimize procedural errors. Also we utilize the latest IT solutions to make sure that we deliver quality results with efficiency and speed. Insightful Utilizing our past experience of 10 years in the market we create options and provide new insight on top of reliable data. We provide quality consulting and create educational training programs for our clients and have a support system to assist them through out the whole process.
  4. 4. About Us Asia Pacific CoverageFocus Company is based Koreain Seoul, Korea but wehave coverage of Asia China JapanPacific through ourreliable partners. Our Indianetwork partners are in TaiwanChina, Japan, India, Taiwan,Singapore, Thailand, Thailand VietnamVietnam, Indonesia, andMalaysia and our strength Malaysialies in FMCG, IT, SingaporeCommunications, Financial.
  5. 5. Our Services Marketing Research New Product‟s Market Potential, and Demand Forecasting Study Consumer Behavior and Attitude & Usage Study Market Segmentation, Targeting, and Positioning (STP) Study INSIGHT Marketing Activity and Business Performance Measurement Study (Product Power/Price Competitiveness/Distribution/Advertisement Effect There are 2 types of Market Research Companies... Customer Satisfaction Index (CSI/ICSI/ESI/PSI) and Monitoring Study  Companies who provides just data New Product Needs and Customer Value Study VS  Company who provides “Insight and Brand Power and Brand Equity Measurement Study Strategic Solutions” as well as raw data. Price and Distribution Study Customer Recommendation/Customer Value/User Experience Study FOCUS Company has always looked past simple data and all of us at Focus are trained to think like Public Opinion Survey problem solvers rather than simple statisticians. Public Opinion and Social Opinion Study Field survey and Research on actual conditions in each Business Sector Research demand and performance for policy making
  6. 6. Past ProjectsNew Product Development Research Market Performance Research  Evaluation and comparison on reference books for middle/high U&A and New Product demand research on a ballpoint pen schools New town product development research  Research on baby food price competitiveness strategy Lab products research targeting on dentists (Germany)  Make-up package testing New wireless Internet business model development research  Research on advertisement effect for online open market business Strategy research for releasing „well-being‟/healthy snacks  Research on stationery distribution status and distribution strategyForecasting Demand Research Demand research on attending in 2012 exhibition in overseas Customer Satisfaction Survey Demand forecasting and computer application research about New  Korea Service Quality Index (KS-SQI) Research PC2TV Business  Customer satisfaction research on public institutions DTV demand forecasting and research on its main cause of error spread  Satisfaction research on the Ministry of Knowledge Economy affiliated organizations Demand research on 2010 F1 GP - Initial Survey  Customer Satisfaction research on security from the National Police AgencyMarket Strategy Research  Monitoring research on JDC authorized duty-free shops service SMEs‟ globalization tactics and failures after the 97‟ financial crisis. Vietnam‟s mobile communication market segmentation study U.S. „H‟ mobile communication repositioning research strategy Brand Management Research „Engine Oil‟ target setting research  Lingerie brand BPI survey and repositioning research  Apt. complex move-in brand/product/service awareness researchCustomer Value /User Experience Research  Stock company brand awareness research CEM (Customer Experience Management) agency development  Research for positioning hospital brand identity research UX (User Experience) project
  8. 8. FacilitiesFOCUS company has 2 FGI rooms fully equipped with high end audio and video systems. The FGI rooms areequipped with real-time broadcasting capabilities making it possible for international clients to view theinterviews either at the office or home. Also a monitoring(mirror) rooms are attached to all FGI rooms forclients to view the interviews or group sessions in detail. FGI Rooms Mirror Rooms CATI FacilitySeating capacity: 10 ~15 (FGI Room) Seating capacity: 8 ~12 (FGI Room) Seating capacity: 60 (FGI Room)Supporting equipment: Live internet Supporting equipment: Wifi internet, Supporting equipment: Wifi internet,broadcasting system, beam projector, Simultaneous translation system In-house Monitoring Systemaudio/video recording system
  9. 9. Online PanelIndependent Panel Operation Web Survey System Maintaining panels according to hierarchical subdivision‟s (gender, age, area etc) quota sampling Survey Response ▶ ▶Research Portal Solution ▶ON-LINE Questionnaire Organised Questionnaire– Off-line On-line Questionnaire
  10. 10. Key People CEO Choi, Jeong Sook Director Hyun, Gun Taek Director Yim, Hyun Chul Director Kang, Youn Mo Experience Experience Experience Experience 28 years of market research experience  20 years of research experience  Director at the Nuri-telecom  15 years of market research experience Current  Previous  Previous  Manager at the DaeHong Comm. – The Vice Team Manager at the JungAng – The Strategic Director at the JoongAng Vice-chairman of the Asia-Pacific Research Marketing Forum Marketing Research  Manager at the Nara Comm. . – The Senior Researchers at Research Korea – The Senior Researcher at the DongSuh Chairman of the Korea Venture Business  Manager at the Gumgang Comm. Research Women’s Association  Current (2008~2011)  Deputy-Manager at the DongBang Comm. Manager at the Consumer & Social – Lectures at the Korea Productivity Center Research Division of AC Nielson • PR Research Application Strategy Deputy Director at the Marketing Division • Market Research on New Product Development in Nara Communications Inc.Academic Background Academic Background Academic Background Academic Background Graduate School of Business  Master of Mass Communication & Journalism  Bachelor of Sociology at YonSei Univ.  Master of International Business at the Administration, Sogang University, at the Graduate School of ChungAng Univ.  Master of Advertising and PR at YonSei Univ. Graduate School of GangWon Univ . Marketing MBA  Achieved the Master course on Qualitative  Master of Business Administration at  Qualified as a Korea Productivity Centre Graduated Ewha Womans University, Market Research at the DongGuk Univ. SeoGang Univ. CS Consultant Department of Social Science, Sociology Achieved the Advanced Management Program (AMP), Seoul National University
  11. 11. Offering Core Business Improvements to achieve maximum Performance3/8/9th Floor 144-4 ES Tower, Samsung-dong, Gangnam-gu, Seoul, Korea Tel: 82-2-556-6440 Fax: 82-2-556-6488E-Mail:, Website: