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  1. 1. Packaging watch: Gift setsJuly 2012© 2011 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel
  2. 2. Every day at Mintel… 2 mintel.com
  3. 3. Content• Summary• Quick facts• Overview •Evolution of gift sets launches •Categories• New gift set launches• Thoughts for the future… 3 mintel.com
  4. 4. Summary• This presentation is a study of gift sets in beauty and personal care products.• The data includes global launches of beauty and personal care products that appear in multiple markets.• It aims to give the user an overview of the development of gift sets in beauty and personal care category by region to show areas of growth and pinpoint any trends between January 2008 – June 2012.• Search criteria include: •Search for products where Full text search matches "gift" and "set" with word variants and Super-Category matches Beauty & Personal Care and Date Published is between Jul 2011 and Jun 2012• Search criteria (slide 8) include: •Search for products where Full text search matches "gift" and "set" with word variants and Super-Category matches Beauty & Personal Care and Date Published is between Jan 2008 and Jun 2012 4 mintel.com
  5. 5. Quick facts • Birthdays and Christmas are by far the most dominant gift-buying Gift buying occasions, but even for these occasions the purchase of gift items is not universal • Calendar-specific occasions such as Mother’s Day, Father’s Day and Valentine’s Day provide regular boosts to the gift set market in the first half of the year • More personal occasions such as weddings, anniversaries and the birth of a baby also drive gifting throughout the year • There is scope for retailers to encourage more regular purchasing of spontaneous gifts positioned as a thank you, as a romantic gesture or to cheer someone up 5 mintel.com
  6. 6. Quick facts • Valentine’s Day is forbidden or frowned on in certain Muslim countries as it is not a Muslim festival • In Japan Valentine’s Day is celebrated by women giving chocolate to men. Men will return the gesture only one month later by giving the women non-chocolate candies • Over the years, the types of gifts given for Valentine’s Day have Valentine’s expanded from the traditional flowers and chocolates to day encompass a whole range of luxury gift items • Valentine’s Day is the only occasion where more men than women are gift buyers 6 mintel.com
  7. 7. Overview •Evolution of gift set launches •Categories7 mintel.com
  8. 8. Evolution of gift set launches Gift set launches invariably peak in the fourth quarter of the year in the run-up to Christmas. However, launches fell back sharply in Q4 2011 and Q1 2012 compared to the previous year, only to recover in Q2 2012. 8 mintel.com
  9. 9. Categories Half of gift set launches are found within skincare category and over 30% in fragrances 9 mintel.com
  10. 10. New Gift sets launches • Christmas sets • Valentine’s Day sets • Mother’s Day sets • Father’s Day sets • Themed sets • Creative packaging10 mintel.com
  11. 11. Christmas sets11 mintel.com
  12. 12. Christmas sets Estée Lauder Re-Nutriv Ultimate Lift Sixth Sense Avocado Oil Bath Age-Correcting Gift Set Collection CAD19.99/ €15.23 JPY36750.00/€368.34 Estée Lauder Re-Nutriv Ultimate Lift Age-Correcting Gift Set includes: 50ml (full size) Ultimate Lift Age-Correcting Creme; 15ml Ultimate Lift Age-Correcting Serum; 7mlUltimate Lift Age-Correcting Eye Creme; and 50ml Intensive Hydrating Creme Cleanser. 12 mintel.com
  13. 13. Christmas sets House of Rose Classic Pooh Elaÿs Cosmétique Gift Set KC Christmas Gift Set with Champagne JPY2940.0/ €29.94 €69.9Available for Christmas 2011, the set features: Berry Launched for Christmas 2011 the box containsChocolate Body Wash (200ml), Berry Chocolate Body Moisture Repair Anti-Age Facial Crème (30ml), Gelée Milk (200ml), Funfun Bath Additive (100g), the Visage Coup dÉclat (Instant Radiance Facial Balm) brands original mirror, a tote bag and a soft toy. (30ml) and a bottle of Cuvée Elaÿs champagne. 13 mintel.com
  14. 14. Valentine’s Day sets14 mintel.com
  15. 15. Valentine’s day sets Philosophy Sweet Talk Candy Hearts Playboy Play it Sexy… Gift set Gift set $22/ €16.51 €12.99 Philosophy Sweet Talk Candy Hearts Gift Launched for Valentines Day 2012, the set includes Set comprises: Shampoo, Shower Gel & Bubble Bath an Eau de Toilette (30ml) and a Massage Cream (4 fl. oz.); Body Lotion (2 fl. oz.); and High-Gloss, (75ml). The oriental fragrance opens with an High-Flavor Lip Shine (0.5 fl. oz.). invigorating rush of sensuality and sophistication. 15 mintel.com
  16. 16. Valentine’s day sets Issey Miyake LEau dIssey Gift Set Victorias Secret Angel Mini Gift Set €64.9 $18/ €13.58Created for Valentines Day 2012, the limited edition Victorias Secret Angel Mini Gift Set, availableIssey Miyake LEau dIssey Gift Set includes: an Eau for Valentines Day 2012, is scented with scents of de Toilette (50ml); a Moisturising Shower Cream sparkling plum, sheer violet and amber. It contains: a (30ml); and a Moisturising Body Lotion (75ml). Fragrance Lotion (3.4-fl. oz); and Fragrance Mist (2.5-fl. oz.). 16 mintel.com
  17. 17. Father’s Day sets17 mintel.com
  18. 18. Father’s Day sets Paco Rabanne 1 Million Azzaro pour Homme LEau Gift Set Father’s Day Gift Set €40 £53/ €65.26Launched for Fathers Day 2012, this Gift Set includes Launched for Fathers Day 2012, the Paco Rabanne 1 an Eau de Toilette (50ml) and a free Natural Spray Million Gift Setincludes an Eau de Toilette (100ml) and Deodorant (150ml). a Shower Gel (100ml). 18 mintel.com
  19. 19. Father’s Day sets Thierry Mugler A*Men Gift Set Mont Blanc Legend Gift Set £39/ €48.02 €56.9 Launched for Fathers Day 2012, the Mont Blanc Launched for Fathers Day 2012, the set includes an Legend Gift Set includes an Eau de Toilette (100ml), a Eau de Toilette (50ml) and a Hair & Body Shampoo Gel Douche Intégral (All-Over Shower Gel) (100ml) (50ml) accompanied with a black wash bag. and a Baume Après-Rasage (After Shave Balm) (100ml). 19 mintel.com
  20. 20. Mother’s Day sets20 mintel.com
  21. 21. Mother’s day sets FlowerbyKenzo Gift Set Thierry Mugler Alien Gift Set $97/ €75.11 JPY2940.0/€29.94Launched for Mothers Day 2012, FlowerbyKenzo Gift Launched for Mothers Day 2012, this set includes anSet includes an Eau de Parfum (3.3 fl. oz.), a Creamy Eau de Parfum (30ml) and a Radiant Body Lotion Body Milk (3.4 fl. oz.) and a charm presented in a (100ml), accompanied by a white wash bag. graphic gift case. 21 mintel.com
  22. 22. Mother’s Day Estée Lauder Givenchy Dahlia Noir Gift Set Mothers Day Set 2012 JPY6300.0/ €62.92 $113/ €87.50Comprising Pure Color Eyeshadow and Signature Shimmer Launched for Mothers Day 2012, Givenchy DahliaPowder; a trial size Pure Color Long-Lasting Lipstick; a trial Noir Gift Set includes an Eau de Parfum (2.5 fl. oz.), a size Pure Color Gloss; a trial size Double Wear Zero Smudge Lengthening Mascara in 01 Black; two makeup Perfuming & Moisturizing Body Milk (2.5 fl. oz.) and a brushes; a cosmetic case; and a keyring. perfumed candle. 22 mintel.com
  23. 23. Mother’s Day LOccitane en Provence Cherry Princess Viktor & Rolf Flowerbomb Gift Set Limited Edition Gift Set £58/ €69.35 $130/ €100.67 Launched for Mothers Day 2012, Viktor & Rolf The set comprises: an Eau de Toilette (50ml); a Flowerbomb Gift Set includes an Eau de Parfum (1.7Pearlescent Shower Cream (250ml); a Silky Body Gel fl. oz.), an Eau de Parfum Rollerball (0.34 fl. oz.), (75ml); and a Hand Cream (30ml). Bomblicious Perfumed Shower Gel (1.7 fl. oz.) and a Bomblicious Voluptuous Cream (1.3 fl. oz.). 23 mintel.com
  24. 24. Themed sets24 mintel.com
  25. 25. Themed sets Philosophy Hello Kitty Flower Gift Set The Cocktail Party Gift Set rt ail Ki ello Pa ckt y y tt H Co MXN270.00/€14.89 HKD54.9/€5.54 Philosophy The Cocktail Party Gift Set is a limited Hello Kitty Flower Gift Set is available edition gift set with a cocktail theme. It includes: a for Christmas 2011. This set contains a 400ml Hand & 240ml hydrating Senorita Margarita Shampoo, Body Lotion in a Hello Kitty-shaped pack and a 50mlShower Gel and Bubble Bath; and 14g Melon Daiquiri Hand & Body Lotion. Lip Gloss.25 mintel.com
  26. 26. Themed sets Victorias Secret VS Fantasies Pure Crabtree & Evelyn India Hicks Union Seduction Summer Gift Set on r Flag Gift Set bi o n s as e Ju m n ’ le d se mm ia e e D ue Su Q $15/ €11.24 £21.5/ €26.63 This limited edition set for the Queens DiamondSummer season gift set featuring Hydrating Body Jubilee contains: India Hicks Island Living Hand WashLotion, Fragrance Mist and Daily Body Wash. (300ml); India Hicks Island Living Hand Therapy (275g); and a Jute Bag decorated with the iconic Union Flag.26 mintel.com
  27. 27. Themed sets • Launched for Christmas 2011 in a festive box, Maison Boo Mum To Be Gift Set includes: Foaming Be Bath for Aches and Pains (200ml); Stretch Mark Oil to (100ml); Nipple Cream (120ml); and Massage Oil um (100ml). M • Foaming Bath for Aches and Pains helps revive tired and aching limbs • Stretch Mark Oil is formulated to nourish and moisturise, rejuvenate, hydrate, and protect from free radicals, thus helping reduce the appearance of stretch marks and scar tissue • Nipple Cream is a balm to soothe and repair cracked and sore nipples • Massage Oil is elaborated with pomegranate oil, lime peel, lemongrass and eucalyptus extracts £26.99/ €31.60 Maison Boo Mum To Be Gift Set27 mintel.com
  28. 28. Creative packaging28 mintel.com
  29. 29. Creative packaging Limited Edition Viktor & Rolf Limited edition Diesel Fuel for Life Gift Flowerbomb Gift Set Set for Men /€368.34 €34.95This Gift Set was relaunched for Christmas 2011 in a Launched for Christmas 2011, the limited editionspecial dools house packaging. The set comprising an Diesel Fuel for Life Gift Set for Men comes in a Eau de Parfum (50ml), a Bomblicious Perfumed creative packaging that looks like a vintage radio. TheShower Gel (50ml) and a Bomblicious Perfumed Body set includes: an Eau de Toilette (30ml); and an After Lotion (50ml Shave Balm (50ml). 29 mintel.com
  30. 30. Thoughts for the Future...30 mintel.com
  31. 31. Thoughts for the future… Opportunity to launch more sets throughout the year – birthday Non-seasonal gifts, Mum-to-be, anniversaries, bridal showers as well as more unusual occasions such as divorces, moving home and new jobs There is an opportunity in Japan to create mixed sets with indulgent Japan products together with carnations for Mother’s Day and with chocolates for Valentine’s Day Developing themed sets as souvenirs – eg a Brazilian brand Souvenirs launching a miniature set with the country’s motives (flag/ carnival/ The Amazon) to market them as souvenirs 31 mintel.com
  32. 32. Thoughts for the future… Teenagers can be reached with starter kits and limited editions that Teens feature eye-catching packaging with additional elements such as MP3 players providing tutorials Partnerships with florists will broaden distribution of gift sets Distribution targeting occasions such as Mother’s Day, Valentine’s Day, birthdays, anniversaries and new babies Sets incorporating gift cards will encourage consumers to visit Gift cards beauty counters and complete their gift set with additional products, exposing them to the rest of the brand’s portfolio 32 mintel.com
  33. 33. Thoughts for the future… The importance of a Hispanic girls 15th birthday offers an Hispanic opportunity to capture brand loyalty from a young age, using special celebratory gift sets Developing kits with built-in entertainment, either audio or video, Pedicure Sets and matching nail polishes with skincare products, could create more grown-up pedicure party kits There is an opportunity to develop more sophisticated pedicure sets Footcare for 55-74 year olds by incorporating health-oriented active ingredients and more appealing accessories 33 mintel.com
  34. 34. Thank You!For further information please contact your account manager or the Mintelhelpdesk.Tel +44 (0)20 7778 7151Email helpdesk@mintel.comTwitter @mintelnews© 2011 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel mintel.com

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