Focus Group 12 Aug10

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Focus Group 12 Aug10

  1. 1. Focus Networking Group Presented by Anthony Gee & Luqman Jimoh 12 th August, 2010.
  2. 2. Agenda <ul><li>Introduction – issues raised by clients </li></ul><ul><li>Search Engine Optimisation </li></ul><ul><li>Break </li></ul><ul><li>Financials </li></ul><ul><li>Q & A </li></ul>
  3. 3. Search Engine Optimisation Why does Google exist?
  4. 4. Search Engine Optimisation <ul><li>Imagine the World Wide Web as a network of stops in a big city subway system – LINKS </li></ul><ul><li>More relevant links – higher up Google search rankings you will get </li></ul><ul><li>Link to buying sites – might get some sales – for example:- </li></ul><ul><li>www.sheffieldforum.co.uk/directory </li></ul><ul><li>www.bttradespace.com </li></ul><ul><li>www.tradesheffield.co.uk </li></ul><ul><li>www.yelldirect.com/yellowpages/home </li></ul>
  5. 5. Search Engine Optimisation Keywords – identify words/phrases Use the keyword at lease once in the title tag, once in bold , once in alt (image), once in URL , and once or twice in meta description Title tags/Meta tags/URL and duplication of content
  6. 6. Search Engine Optimisation URL – what does this mean? Google use Algorithms Summary of keywords – relevant, high value words, Exact match, measure traffic by using conversation
  7. 7. Search Engine Optimisation <ul><li>Google Ad words - AIDA </li></ul><ul><li>3 things to remember – </li></ul><ul><li>Find it </li></ul><ul><li>Stay on it </li></ul><ul><li>Revisit </li></ul>
  8. 8. Search Engine Optimisation <ul><li>Google Analytics </li></ul><ul><li>Yahoo Web analytics </li></ul><ul><li>Clicky web </li></ul><ul><li>Woopra Website tracking </li></ul><ul><li>Piwik Open Source </li></ul>
  9. 9. Search Engine Optimisation <ul><li>Blogging tips - newsletter </li></ul><ul><li>www.blogger.com – easy and free </li></ul><ul><li>Word Press – use a design template </li></ul><ul><li>Twitter – a must! </li></ul>
  10. 10. Break <ul><li>Any questions about:- </li></ul>
  11. 11. Basic principles of book keeping <ul><li>Why do you need to keep books/records? </li></ul><ul><li>How do you keep your books? – shoebox, excel, software etc </li></ul><ul><li>Double entry – every debit must have a credit – what & how? </li></ul>
  12. 12. Basic principles of book keeping <ul><li>Accounting records – P&L, Balance sheet, cash flow statement etc </li></ul><ul><li>Are you up to date? </li></ul><ul><li>Overview - Self assessment, corporation tax, PAYE, VAT </li></ul>
  13. 13. Financial management accounts <ul><li>Generating management information/accounts from your accounting records – ratios, trends analysis etc </li></ul><ul><li>What is management information/accounts? </li></ul><ul><li>Financial management Overview – acquisition and allocation of resources in any business irrespective of size </li></ul>
  14. 14. Financial management accounts <ul><li>working capital – what is it? – management of inventories, accounts receivable, accounts payable and cash </li></ul><ul><li>Business financing – short, medium and long term options </li></ul><ul><li>Financial management decision making – who is responsible? </li></ul>
  15. 15. Finally <ul><li>Any Questions about all topics discussed today </li></ul>

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