Sm On The Go Successful Thinkers

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Sm On The Go Successful Thinkers

  1. 1. Social Media On The Go
  2. 2. Agenda <ul><li>What is Social Media On The Go? </li></ul><ul><li>Why is it relevant? </li></ul><ul><li>Mobile Devices </li></ul><ul><li>- Cell phones </li></ul><ul><li>- Smart phones </li></ul><ul><li>- PDA’s </li></ul><ul><li>Applications </li></ul><ul><li>Linking </li></ul><ul><li>Putting it all together – quick tips </li></ul><ul><li>Questions </li></ul>
  3. 3. What Is Social Media on The Go? <ul><li>Facebook, LinkedIn, Twitter </li></ul><ul><li>MySpace and Plaxo secondarily </li></ul><ul><li>Away from your home computer </li></ul><ul><li>Use of Cellular, EVDO (Evolution Data Optimized), 3G, or 4G signal </li></ul><ul><li>Use of Wifi </li></ul>
  4. 4. Why Is It Relevant? <ul><li>Because you want to stay relevant! </li></ul><ul><li>Interaction with Connections, Friends, Fans, Followers </li></ul><ul><li>Quickly supplanting regular email as electronic communication </li></ul><ul><li>Keep up, stay on touch, disseminate information </li></ul><ul><li>RSVP events </li></ul>
  5. 5. Mobile Devices – Cell Phones <ul><li>Declining market share (among professionals) </li></ul><ul><li>Available ones now have internet access </li></ul><ul><li>Some come with Facebook app installed </li></ul><ul><li>No Wifi capability </li></ul><ul><li>Who talks anymore??? </li></ul><ul><li>Text and email capable </li></ul>
  6. 6. Mobile Devices – Smart Phones <ul><li>BlackBerry is king (strictly business) </li></ul><ul><li>iPhone, Droid </li></ul><ul><li>Dominant market share (among professionals) </li></ul><ul><li>All now have internet access </li></ul><ul><li>Most are 3G/4G capable </li></ul><ul><li>Wifi in most </li></ul><ul><li>App stores (Facebook, Twitter, LinkedIn) </li></ul><ul><li>LinkedIn app available for iPhone </li></ul><ul><li>Twitter clients (TweetDeck, HootSuite) </li></ul>
  7. 7. Mobile Devices – PDA’s <ul><li>Personal Data Assistants </li></ul><ul><li>Rare </li></ul><ul><li>iPAQ (Compaq) Palm Pilot </li></ul><ul><li>No cellular </li></ul><ul><li>Wifi capability </li></ul><ul><li>Sync by wire with lap/desktop </li></ul><ul><li>Email capable </li></ul>
  8. 8. Applications <ul><li>Social media related, not games, Erik! </li></ul><ul><li>Downloaded from App Stores </li></ul><ul><li>Twitter and clients </li></ul><ul><li>Facebook </li></ul><ul><li>Text clients (use of 3G or Wifi, not cellular) </li></ul><ul><li>Yahoo Messenger </li></ul><ul><li>Foursquare, Google Buzz </li></ul><ul><li>WordPress (blogging) </li></ul><ul><li>MySpace </li></ul><ul><li>Flirting </li></ul>
  9. 9. Applications <ul><li>LinkedIn </li></ul><ul><li>Clients for news and infosharing (Mashable!, Digg, CNN, Fluent News, etc) </li></ul><ul><li>Photo sharers </li></ul><ul><li>FriendFeed </li></ul><ul><li>Skype </li></ul>
  10. 10. Linking <ul><li>Being able to update a status on Twitter, Facebook, etc, and have it automatically post on all other platforms. </li></ul><ul><li>Good – bad </li></ul><ul><li>Timesaver </li></ul><ul><li>Works with articles and pics as well. </li></ul>
  11. 11. Putting It All Together – Quick Tips <ul><li>Get Twitter, Facebook, and Linkedin (all are free) </li></ul><ul><li>Status post every day (at least 3 times a week minimum) </li></ul><ul><li>Triple-check before posting – typos are more prevalent (fat thumb syndrome) </li></ul><ul><li>Use email alerts </li></ul><ul><li>Use Facebook and Twitter news feeds to “love” your followers </li></ul><ul><li>Save the “fancy stuff” for your lap/desktop </li></ul><ul><li>Post articles from the news apps </li></ul><ul><li>Carry extra charger with you </li></ul><ul><li>Keep device clean </li></ul>
  12. 12. Questions?

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